Search results for "event marketing"

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Brands, I’m part of your marketing team: Alibaba CMO
Nov 22, 2017
Robert Sawatzky, Rick Boost

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

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Watch: Lessons from China's Singles Day
Nov 16, 2017
Robert Sawatzky, Rick Boost

Watch: Lessons from China's Singles Day

Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.

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Alibaba's CMO on turning 11.11 into 'Christmas'
Nov 28, 2017
Rick Boost

Alibaba's CMO on turning 11.11 into 'Christmas'

Chris Tung tells Campaign turning Singles Day from a one-time promotion to a global holiday is perhaps Alibaba's biggest single marketing achievement

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What Sorrell wanted for WPP
Apr 15, 2018
Atifa Silk, Rick Boost

What Sorrell wanted for WPP

Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.

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VIDEO: Uncovering Alibaba's goldmine of data
Aug 27, 2017
Soon Chen Kang 江欣珍, Rick Boost

VIDEO: Uncovering Alibaba's goldmine of data

At Campaign's Brand Summit China in Shanghai, Christina Lu, general manager of Alibaba Group's Uni Strategy Centre, explained how big data can be used to reach consumers more efficiently.

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Emotional data is not an oxymoron: Unruly's take on engagement
Nov 7, 2017
Faaez Samadi, Rick Boost

Emotional data is not an oxymoron: Unruly's take on engagement

The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.

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Clinic chain uses furry-friend stories to build brand
May 31, 2017
Soon Chen Kang 江欣珍, Rick Boost

Clinic chain uses furry-friend stories to build brand

Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.

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Sorrell: Creating change is easier in hard times
Apr 16, 2018
Atifa Silk, Rick Boost

Sorrell: Creating change is easier in hard times

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

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Guess to be first global brand to digitise stores with Alibaba's FashionAI
Jul 5, 2018
Jenny Chan 陳詠欣, Rick Boost

Guess to be first global brand to digitise stores with Alibaba's FashionAI

The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.

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Voice search will upturn everything you know about SEO
Dec 12, 2017
Rick Boost

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

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Jeremy Jauncey: How I built a social empire from Beautiful Destinations
Sep 19, 2017
Olivia Parker, Rick Boost

Jeremy Jauncey: How I built a social empire from Beautiful Destinations

The founder of every millennial's favourite travel site reveals how his company balances its client and consumer sides—and how he's planning to conquer China.

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