Search results for "event marketing"

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WeChat 101 for Western marketers
Jun 14, 2017
Richard Brosgill

WeChat 101 for Western marketers

The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.

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How the Chinese vs Western battle of internet giants will unfold
Jan 2, 2018
Richard Brosgill

How the Chinese vs Western battle of internet giants will unfold

Adaptation may be key to BAT's globalisation push.

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JD & Google: the enemy of my enemy is my friend
Jun 25, 2018
Richard Brosgill

JD & Google: the enemy of my enemy is my friend

Google's US$550 million investment in JD.com could signify a huge shift in what consumers have come to know about what 'search' or 'ecommerce' is, discusses Forward3D's Brosgill.

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