With human attention spans now lower than those of some small-brained animals, marketers need to reinvent the business of getting noticed.
It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.
Online sales account for a small amount of FMCG revenue today, but brands need to prepare for rapid change or risk getting swamped, writes Facebook's Reynold D'Silva.
What can mobile do that TV can’t?