With traditional campaign ideas, brands like Asus, KFC and Dove land atop this week’s engagement meter, curated by Unmetric.
Engagement Meter: Industry contests, launch of new properties and gorgeous images brought in large amounts of engagement for hospitality brands like Marriott, Sofitel and Oberoi Group.
Find out how brands like Cornetto and Coca Cola found ways to stay creative with contests, health tips and event greetings this week.
ENGAGEMENT METER: Unmetric's Ranjani Raghupathi takes a look at some of the most effective social initiatives by auto brands in Asia over the last week. See what Nissan, Audi and others did to move the engagement meter.
Brands from the restaurant and café industry used different strategies and marketing techniques to engage their social communities. Here is what Yellow Cab Pizza, McDonald’s and other brands from the industry did to get on top of the Engagement Meter.
Scotch-Brite, Comfort and other brands demonstrate winning social-media content strategies for the home-care industry.
Use of social media demands brands stay proactive and keep innovating. Here is how Yu India, Samsung Mobiles Malaysia and others from the mobile and handheld industry moved the needle, in this week's Engagement Meter.
See how alcohol brands moved the social-media needle in this week's Engagement Meter, curated by Unmetric.
New year's resolutions and pop culture references got brands including KFC, Ford and Head & Shoulders to the top of the engagement meter in the past week.
See what Maybelline, Cadbury Dairy Milk, Pizza Hut, Pepsodent and Baskin-Robbins did to register on this week's Engagement Meter, curated by Unmetric.
See what Ford, Tropicana, Tiger Beer, Starbucks and Subway did to register on this week's Engagement Meter, curated by Unmetric.
Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.
Being creative during an event or holiday isn’t necessarily easy. But staying innovative during an ordinary week is the real challenge.
Visa Malaysia, Cebu Pacific and Burger King Singapore land atop top this week's appetizing list of the most engaging social campaigns, curated by Unmetric.
MetLife, Meru Cabs and Swarovski land atop top this week's Engagement Meter, curated by Unmetric.
Engagement Meter: Find out how Ikea, Bigbasket and other chain retailers engaged their communities to make it into this week's list, curated by Unmetric.
You might think social marketing for restaurant & café brands would be simple: Just take some nice food photos and you're done. Not really. Here is how brands like Nando’s and TGI Friday’s used subtle elements to spruce up their content.
Audi Singapore, Changi Airport and Cathay Pacific land atop this week’s Engagement Meter, curated by Unmetric.
This week we take a look at what KLM Japan, Air Asia India and other air-travel brands did to soar to the top of the Engagement Meter.
While OLX leverages the cricket season, brands like Airtel and Lenovo chose to speak about their newest innovations.