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Engagement Meter: Tested marketing methods translate to social media
Mar 16, 2015
Ranjani Raghupathi

Engagement Meter: Tested marketing methods translate to social media

With traditional campaign ideas, brands like Asus, KFC and Dove land atop this week’s engagement meter, curated by Unmetric.

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Top 5 engaging social posts in the hospitality sector
Jul 27, 2015
Ranjani Raghupathi

Top 5 engaging social posts in the hospitality sector

Engagement Meter: Industry contests, launch of new properties and gorgeous images brought in large amounts of engagement for hospitality brands like Marriott, Sofitel and Oberoi Group.

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Engagement Meter: Health tips, celebrations of love and summer stories
Jun 29, 2015
Ranjani Raghupathi

Engagement Meter: Health tips, celebrations of love and summer stories

Find out how brands like Cornetto and Coca Cola found ways to stay creative with contests, health tips and event greetings this week.

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Automotive brands race each other on social media
May 19, 2015
Ranjani Raghupathi

Automotive brands race each other on social media

ENGAGEMENT METER: Unmetric's Ranjani Raghupathi takes a look at some of the most effective social initiatives by auto brands in Asia over the last week. See what Nissan, Audi and others did to move the engagement meter.

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5 ways foodservice brands maximize social engagement
May 12, 2015
Ranjani Raghupathi

5 ways foodservice brands maximize social engagement

Brands from the restaurant and café industry used different strategies and marketing techniques to engage their social communities. Here is what Yellow Cab Pizza, McDonald’s and other brands from the industry did to get on top of the Engagement Meter.

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Engagement Meter: What works in the home care sector
Jul 21, 2015
Ranjani Raghupathi

Engagement Meter: What works in the home care sector

Scotch-Brite, Comfort and other brands demonstrate winning social-media content strategies for the home-care industry.

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Smart brands in the smartphone segment
Aug 24, 2015
Ranjani Raghupathi

Smart brands in the smartphone segment

Use of social media demands brands stay proactive and keep innovating. Here is how Yu India, Samsung Mobiles Malaysia and others from the mobile and handheld industry moved the needle, in this week's Engagement Meter.

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Manly ambassadors and freebies: What worked on social for alcohol brands
Jun 9, 2015
Ranjani Raghupathi

Manly ambassadors and freebies: What worked on social for alcohol brands

See how alcohol brands moved the social-media needle in this week's Engagement Meter, curated by Unmetric.

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Engagement Meter: Brands appear with new year cheer
Jan 12, 2015
Ranjani Raghupathi

Engagement Meter: Brands appear with new year cheer

New year's resolutions and pop culture references got brands including KFC, Ford and Head & Shoulders to the top of the engagement meter in the past week.

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Top 5 engaging campaigns: Chocolate and 40 new types of pizza
Apr 21, 2015
Ranjani Raghupathi

Top 5 engaging campaigns: Chocolate and 40 new types of pizza

See what Maybelline, Cadbury Dairy Milk, Pizza Hut, Pepsodent and Baskin-Robbins did to register on this week's Engagement Meter, curated by Unmetric.

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Engagement Meter: Mangoes, handcrafted beverages and sandwich Avengers
Apr 13, 2015
Ranjani Raghupathi

Engagement Meter: Mangoes, handcrafted beverages and sandwich Avengers

See what Ford, Tropicana, Tiger Beer, Starbucks and Subway did to register on this week's Engagement Meter, curated by Unmetric.

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Engagement Meter: Brands ring in the new year
Feb 22, 2015
Ranjani Raghupathi

Engagement Meter: Brands ring in the new year

Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
Oct 14, 2015
Ranjani Raghupathi

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Being creative during an event or holiday isn’t necessarily easy. But staying innovative during an ordinary week is the real challenge.

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Engagement Meter: Cheesy goodness wins hearts
Feb 1, 2015
Ranjani Raghupathi

Engagement Meter: Cheesy goodness wins hearts

Visa Malaysia, Cebu Pacific and Burger King Singapore land atop top this week's appetizing list of the most engaging social campaigns, curated by Unmetric.

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Engagement Meter: Tears, free breakfast and a strange hand gesture
Mar 2, 2015
Ranjani Raghupathi

Engagement Meter: Tears, free breakfast and a strange hand gesture

MetLife, Meru Cabs and Swarovski land atop top this week's Engagement Meter, curated by Unmetric.

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Top 5 engaging campaigns: Ikea scores with low-tech pencil
Sep 15, 2015
Ranjani Raghupathi

Top 5 engaging campaigns: Ikea scores with low-tech pencil

Engagement Meter: Find out how Ikea, Bigbasket and other chain retailers engaged their communities to make it into this week's list, curated by Unmetric.

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Cooking up great social content
Sep 14, 2015
Ranjani Raghupathi

Cooking up great social content

You might think social marketing for restaurant & café brands would be simple: Just take some nice food photos and you're done. Not really. Here is how brands like Nando’s and TGI Friday’s used subtle elements to spruce up their content.

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Engagement Meter: Wanderlust, food and cool tech dominate
Mar 9, 2015
Ranjani Raghupathi

Engagement Meter: Wanderlust, food and cool tech dominate

Audi Singapore, Changi Airport and Cathay Pacific land atop this week’s Engagement Meter, curated by Unmetric.

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How aviation brands fly high on social media: Engagement Meter
May 26, 2015
Ranjani Raghupathi

How aviation brands fly high on social media: Engagement Meter

This week we take a look at what KLM Japan, Air Asia India and other air-travel brands did to soar to the top of the Engagement Meter.

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Engagement Meter: Test drives, cricket and holidaying dolls
Mar 30, 2015
Ranjani Raghupathi

Engagement Meter: Test drives, cricket and holidaying dolls

While OLX leverages the cricket season, brands like Airtel and Lenovo chose to speak about their newest innovations.

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