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Retail: Social-media marketing trends and top content
Oct 17, 2017
Ranjani Raghupathi

Retail: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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Non-alcoholic beverages: Social-media marketing trends and top content
Sep 20, 2017
Ranjani Raghupathi

Non-alcoholic beverages: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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Engagement Meter: Tested marketing methods translate to social media
Mar 16, 2015
Ranjani Raghupathi

Engagement Meter: Tested marketing methods translate to social media

With traditional campaign ideas, brands like Asus, KFC and Dove land atop this week’s engagement meter, curated by Unmetric.

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On Twitter, optimise for engagement, not output
Oct 2, 2017
Ranjani Raghupathi

On Twitter, optimise for engagement, not output

This edition of Unmetric's Engagement Meter focuses on Twitter, including evidence that engagement is rising and the top posts and hashtags from the past month.

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Any brand not leveraging Instagram is losing out
Nov 9, 2017
Ranjani Raghupathi

Any brand not leveraging Instagram is losing out

This edition of Unmetric's Engagement Meter focuses on Instagram, including evidence that it generates 2.5x the engagement of Facebook and Twitter, plus the top posts from around the region in the last month.

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Airline industry social-media trends and top content
Jan 17, 2017
Ranjani Raghupathi

Airline industry social-media trends and top content

Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.

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Engagement Meter: January's top social-media brand campaigns and posts
Feb 1, 2017
Ranjani Raghupathi

Engagement Meter: January's top social-media brand campaigns and posts

See how Cadbury, Visa, Sony, KFC, AIS and others made an impression in Engagement Meter, curated by Unmetric.

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Top 5 engaging social posts in the hospitality sector
Jul 27, 2015
Ranjani Raghupathi

Top 5 engaging social posts in the hospitality sector

Engagement Meter: Industry contests, launch of new properties and gorgeous images brought in large amounts of engagement for hospitality brands like Marriott, Sofitel and Oberoi Group.

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Engagement Meter: Health tips, celebrations of love and summer stories
Jun 29, 2015
Ranjani Raghupathi

Engagement Meter: Health tips, celebrations of love and summer stories

Find out how brands like Cornetto and Coca Cola found ways to stay creative with contests, health tips and event greetings this week.

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Automotive brands race each other on social media
May 19, 2015
Ranjani Raghupathi

Automotive brands race each other on social media

ENGAGEMENT METER: Unmetric's Ranjani Raghupathi takes a look at some of the most effective social initiatives by auto brands in Asia over the last week. See what Nissan, Audi and others did to move the engagement meter.

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5 ways foodservice brands maximize social engagement
May 12, 2015
Ranjani Raghupathi

5 ways foodservice brands maximize social engagement

Brands from the restaurant and café industry used different strategies and marketing techniques to engage their social communities. Here is what Yellow Cab Pizza, McDonald’s and other brands from the industry did to get on top of the Engagement Meter.

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Engagement Meter: What works in the home care sector
Jul 21, 2015
Ranjani Raghupathi

Engagement Meter: What works in the home care sector

Scotch-Brite, Comfort and other brands demonstrate winning social-media content strategies for the home-care industry.

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You can learn a lot from these 10 brands that excel on social media
Jul 18, 2016
Ranjani Raghupathi

You can learn a lot from these 10 brands that excel on social media

Unmetric's Ranjani Raghupathi crunches the data and offers takeaways from 10 brands that succeed consistently.

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Smart brands in the smartphone segment
Aug 24, 2015
Ranjani Raghupathi

Smart brands in the smartphone segment

Use of social media demands brands stay proactive and keep innovating. Here is how Yu India, Samsung Mobiles Malaysia and others from the mobile and handheld industry moved the needle, in this week's Engagement Meter.

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Manly ambassadors and freebies: What worked on social for alcohol brands
Jun 9, 2015
Ranjani Raghupathi

Manly ambassadors and freebies: What worked on social for alcohol brands

See how alcohol brands moved the social-media needle in this week's Engagement Meter, curated by Unmetric.

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Engagement Meter: Brands appear with new year cheer
Jan 12, 2015
Ranjani Raghupathi

Engagement Meter: Brands appear with new year cheer

New year's resolutions and pop culture references got brands including KFC, Ford and Head & Shoulders to the top of the engagement meter in the past week.

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Top 5 engaging campaigns: Chocolate and 40 new types of pizza
Apr 21, 2015
Ranjani Raghupathi

Top 5 engaging campaigns: Chocolate and 40 new types of pizza

See what Maybelline, Cadbury Dairy Milk, Pizza Hut, Pepsodent and Baskin-Robbins did to register on this week's Engagement Meter, curated by Unmetric.

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Engagement Meter: Mangoes, handcrafted beverages and sandwich Avengers
Apr 13, 2015
Ranjani Raghupathi

Engagement Meter: Mangoes, handcrafted beverages and sandwich Avengers

See what Ford, Tropicana, Tiger Beer, Starbucks and Subway did to register on this week's Engagement Meter, curated by Unmetric.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
Mar 7, 2016
Ranjani Raghupathi

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Fly Pal, Coca-Cola and Samsung made an impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
Feb 15, 2016
Ranjani Raghupathi

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Mazda, Centre Fresh and Dolce Gusto made an impression.

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