SINGAPORE - Digital marketing agency Isobar is launching a global initiative called Isobar Create 32 with a mobile solutions competition in Asia-Pacific this weekend.
SINGAPORE - Branded has reappointed Fulford PR as the PR agency of record for Digital and Music Matters and Music Matters Live showcase, to handle the trio of events in the 2012 installment.
JAKARTA - Jakarta Monorail has handed its branding, advertising, events, PR and digital marketing duties to XM JWT, a new joint venture created by JWT Jakarta and digital agency XM Gravity.
SINGAPORE - In this Q&A, Gerald Smith, MD for Asia-Pacific at Out There Media, shares his perspectives on mobile-marketing opportunities and how marketers in the region are gradually taking better advantage of the medium's personal nature.
AUSTRALIA - Vitamins and supplements maker Blackmores, plans include a larger portion of digital strategies in its marketing communications mix, according to Asia-Pacific director Peter Osborne.
SINGAPORE - “Relevance” is the key for the mobile marketing this year, according to Industry players and speakers at the Mobile Marketing Forum 2012 (MMAF 2012) taking place here this week.
SINGAPORE - Luxury fashion retailer Club 21 has appointed digital marketing agency OOm (Optimal Online Marketing) for its search marketing duties across Southeast Asia India and Greater China.
SINGAPORE - Creative education institution The Nanyang Academy of Fine Arts (NAFA) has handed its marketing communications duties to The Integer Group Singapore.
SINGAPORE - Mindshare Singapore will be launching a mobile marketing team in July, in response to the growing mobile spend among the agency’s clients.
SINGAPORE - The Ministry of Information, Communication and Arts (MICA) has handed the digital and social media duties for www.sg and www.mysingapore to Yolk for next year.
SINGAPORE - DGM Asia, in a partnership with Yahoo, has developed an online advertising campaign for online trading business CMC Markets, promoting its suite of ‘Next generation platforms’ and free education programmes.
SINGAPORE - CMC Markets, an online trading business, has appointed incumbent digital marketing agency DGM Asia to manage the launch of its 'Next generation' trading platform.
HO CHI MINH CITY - Edge Marketing, an integrated marketing agency, has boosted its human resources by making two appointments.
GLOBAL - The optimised level of spend on mobile advertising is 7 per cent of the marketing budget, according to a study of ROI (return on investment) in the United States by Marketing Evolution and the Mobile Marketing Association.
SINGAPORE - Brands should not launch purely mobile campaigns but couple their mobile efforts with other medie in an integrated fashion, according to mobile-marketing experts from ESPN and Disney.
SINGAPORE - Media company Affle Group, in association with the Mobile Marketing Association (MMA), has launched US$3.3-million fund called Mobile 2x (M2X) to fuel the growth of a mobile-marketing ecosystem in emerging markets.
To counteract a stuffy image and market its 3G service to teenagers, Thailand telco AIS gave young fans a chance to interact with teen heartthrob James Jirayu.
KUALA LUMPUR - Maestro Swiss is beefing up the marketing strategy for Vico and Vochelle, following a recent appointment of FutureLab Asia as the AOR of the two brands in the country.
KUALA LUMPUR - Heineken has partnered with digital media group Rev Asia to handle the bulk of a four-month integrated campaign promoting Heineken Thirst, an electronic-music festival taking place in Malaysia in December.
SINGAPORE – Adtech Singapore 2011, a two-day exhibition and conference organised by DMG Events, kicked off on 16 June, attracting over 2,000 industry players from agencies and publishers.