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Isobar launches mobile 'hackathon' event in Asia
Feb 18, 2013
Racheal Lee

Isobar launches mobile 'hackathon' event in Asia

SINGAPORE - Digital marketing agency Isobar is launching a global initiative called Isobar Create 32 with a mobile solutions competition in Asia-Pacific this weekend.

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Branded reappoints Fulford PR for Music Matters event
May 15, 2012
Racheal Lee

Branded reappoints Fulford PR for Music Matters event

SINGAPORE - Branded has reappointed Fulford PR as the PR agency of record for Digital and Music Matters and Music Matters Live showcase, to handle the trio of events in the 2012 installment.

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Jakarta Monorail hands marketing duties to XM JWT
May 13, 2013
Racheal Lee

Jakarta Monorail hands marketing duties to XM JWT

JAKARTA - Jakarta Monorail has handed its branding, advertising, events, PR and digital marketing duties to XM JWT, a new joint venture created by JWT Jakarta and digital agency XM Gravity.

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Region's marketers grasping mobile opportunities
Apr 8, 2013
Racheal Lee

Region's marketers grasping mobile opportunities

SINGAPORE - In this Q&A, Gerald Smith, MD for Asia-Pacific at Out There Media, shares his perspectives on mobile-marketing opportunities and how marketers in the region are gradually taking better advantage of the medium's personal nature.

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Blackmores to increase digital marketing strategies
Mar 16, 2012
Racheal Lee

Blackmores to increase digital marketing strategies

AUSTRALIA - Vitamins and supplements maker Blackmores, plans include a larger portion of digital strategies in its marketing communications mix, according to Asia-Pacific director Peter Osborne.

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Relevance the key for mobile marketing: MMAF
Apr 24, 2012
Racheal Lee

Relevance the key for mobile marketing: MMAF

SINGAPORE - “Relevance” is the key for the mobile marketing this year, according to Industry players and speakers at the Mobile Marketing Forum 2012 (MMAF 2012) taking place here this week.

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Club 21 selects digital marketing agency
Sep 12, 2012
Racheal Lee

Club 21 selects digital marketing agency

SINGAPORE - Luxury fashion retailer Club 21 has appointed digital marketing agency OOm (Optimal Online Marketing) for its search marketing duties across Southeast Asia India and Greater China.

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The Integer Group wins NAFA marketing communications duties
Oct 3, 2012
Racheal Lee

The Integer Group wins NAFA marketing communications duties

SINGAPORE - Creative education institution The Nanyang Academy of Fine Arts (NAFA) has handed its marketing communications duties to The Integer Group Singapore.

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Mindshare Singapore to launch mobile marketing team
May 16, 2012
Racheal Lee

Mindshare Singapore to launch mobile marketing team

SINGAPORE - Mindshare Singapore will be launching a mobile marketing team in July, in response to the growing mobile spend among the agency’s clients.

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Singapore's MICA picks Yolk to market www.sg and www.mysingapore
Dec 7, 2011
Racheal Lee

Singapore's MICA picks Yolk to market www.sg and www.mysingapore

SINGAPORE - The Ministry of Information, Communication and Arts (MICA) has handed the digital and social media duties for www.sg and www.mysingapore to Yolk for next year.

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CMC Markets launches digital campaign on Yahoo
Jan 10, 2012
Racheal Lee

CMC Markets launches digital campaign on Yahoo

SINGAPORE - DGM Asia, in a partnership with Yahoo, has developed an online advertising campaign for online trading business CMC Markets, promoting its suite of ‘Next generation platforms’ and free education programmes.

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CMC Markets hands business to DGM Asia
Nov 14, 2011
Racheal Lee

CMC Markets hands business to DGM Asia

SINGAPORE - CMC Markets, an online trading business, has appointed incumbent digital marketing agency DGM Asia to manage the launch of its 'Next generation' trading platform.

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Vietnam's Edge Marketing adds two appointments
Sep 27, 2011
Racheal Lee

Vietnam's Edge Marketing adds two appointments

HO CHI MINH CITY - Edge Marketing, an integrated marketing agency, has boosted its human resources by making two appointments.

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Marketers should spend 7 per cent of budget on mobile: US study
Sep 12, 2012
Racheal Lee

Marketers should spend 7 per cent of budget on mobile: US study

GLOBAL - The optimised level of spend on mobile advertising is 7 per cent of the marketing budget, according to a study of ROI (return on investment) in the United States by Marketing Evolution and the Mobile Marketing Association.

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Mobile-marketing experts advise against purely mobile campaigns
Jun 25, 2012
Racheal Lee

Mobile-marketing experts advise against purely mobile campaigns

SINGAPORE - Brands should not launch purely mobile campaigns but couple their mobile efforts with other medie in an integrated fashion, according to mobile-marketing experts from ESPN and Disney.

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Affle Group, MMA launch US$3.3-million fund to boost mobile marketing
Sep 5, 2013
Racheal Lee

Affle Group, MMA launch US$3.3-million fund to boost mobile marketing

SINGAPORE - Media company Affle Group, in association with the Mobile Marketing Association (MMA), has launched US$3.3-million fund called Mobile 2x (M2X) to fuel the growth of a mobile-marketing ecosystem in emerging markets.

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CASE STUDY: How AIS marketed its 3G service to Thai teens
Dec 10, 2013
Racheal Lee

CASE STUDY: How AIS marketed its 3G service to Thai teens

To counteract a stuffy image and market its 3G service to teenagers, Thailand telco AIS gave young fans a chance to interact with teen heartthrob James Jirayu.

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Maestro Swiss to beef up marketing strategy for Vico and Vochelle
Sep 7, 2011
Racheal Lee

Maestro Swiss to beef up marketing strategy for Vico and Vochelle

KUALA LUMPUR - Maestro Swiss is beefing up the marketing strategy for Vico and Vochelle, following a recent appointment of FutureLab Asia as the AOR of the two brands in the country.

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Heineken partners with Rev Asia to build audience for 'Thirst' music festival
Nov 14, 2013
Racheal Lee

Heineken partners with Rev Asia to build audience for 'Thirst' music festival

KUALA LUMPUR - Heineken has partnered with digital media group Rev Asia to handle the bulk of a four-month integrated campaign promoting Heineken Thirst, an electronic-music festival taking place in Malaysia in December.

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Adtech Singapore attracts 2,000 industry players
Jun 16, 2011
Racheal Lee

Adtech Singapore attracts 2,000 industry players

SINGAPORE – Adtech Singapore 2011, a two-day exhibition and conference organised by DMG Events, kicked off on 16 June, attracting over 2,000 industry players from agencies and publishers.

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