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Messaging apps: What the new face of social media means for brands
Jun 29, 2014
Prashant Kumar

Messaging apps: What the new face of social media means for brands

As Line, the mobile messaging app operator, gets ready for an IPO that some expect to be valued at up to $20 billion, Prashant Kumar, president of IPG Mediabrands, World Markets Asia, discusses how messaging apps are transforming social media, and what it means for brands.

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