Search results for "event marketing"

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Emerging markets
Jan 5, 2012
Paul Howell

Emerging markets "in love" with social media: Forrester Research

ASIA-PACIFIC - Global research provider Forrester has released a new study on social media adaptation around the world. The results show some of the world's keenest users are in China and India.

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Microsoft, AOL, and Yahoo form alliance as the display market shifts again
Nov 9, 2011
Paul Howell

Microsoft, AOL, and Yahoo form alliance as the display market shifts again

UNITED STATES - Microsoft, Yahoo, and America Online (AOL) have formed a strategic alliance in the premium display ad market in the US, facing off against the growing power of both Google and Facebook. Analysts say the model could also take hold in Asia.

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Creativeland hosts 24-hour online race for Audi in India
Jun 13, 2011
Paul Howell

Creativeland hosts 24-hour online race for Audi in India

INDIA - Creativeland has helped to make Audi's win in the 24-hour Le Mans race doubly sweet, creating an online version of the event that attracted over 400,000 participants.

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McCann launches MRM in Australia
Feb 12, 2012
Paul Howell

McCann launches MRM in Australia

MELBOURNE - McCann has brought its technology-driven marketing services arm MRM to Australia.

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Yahoo's Ken Mandel joins Buddy Media as MD of its new Asia-Pacific HQ
Sep 26, 2011
Paul Howell

Yahoo's Ken Mandel joins Buddy Media as MD of its new Asia-Pacific HQ

ASIA-PACIFIC - Social network marketing software provider Buddy Media is set to open an Asia-Pacific headquarters in Singapore, bringing in Ken Mandel as its managing director.

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UK-Japan digital agency launches social media service
Feb 15, 2012
Paul Howell

UK-Japan digital agency launches social media service

LONDON - Fit Digital, a bilingual Japanese-English digital agency based in the UK, has launched a Japanese-language social media marketing service for western brands looking to make an impact in Japan.

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Digital Media Awards shortlists announced
Oct 13, 2011
Paul Howell

Digital Media Awards shortlists announced

ASIA-PACIFIC - 134 entries have been shortlisted for this year's Digital Media Awards Asia. The winners will be announced on 9 November.

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Isobar acquires Japanese digital agency Filefix
Jul 5, 2011
Paul Howell

Isobar acquires Japanese digital agency Filefix

TOKYO - Aegis Media Group has agreed to acquire full-service Japanese digital agency Filefix.

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Ogilvy creates cross-discipline social media practice
Feb 13, 2012
Paul Howell

Ogilvy creates cross-discipline social media practice

HONG KONG - Ogilvy & Mather has announced the launch of "Social@Ogilvy", a new worldwide practice connecting the agency's social-media experts.

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Hyundai and Microsoft Advertising consider the ways celebrities think
Nov 6, 2011
Paul Howell

Hyundai and Microsoft Advertising consider the ways celebrities think

GLOBAL - In line with its new brand positioning of 'new thinking, new possibilities', Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.

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Microsoft to build Asian internet centre in Beijing
Nov 20, 2011
Paul Howell

Microsoft to build Asian internet centre in Beijing

BEIJING - Microsoft Corporation plans to rapidly increase its research and development investment in Asia, mostly via a planned research hub in Beijing.

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Iris creates social media content division Urgent Genius
May 18, 2011
Paul Howell

Iris creates social media content division Urgent Genius

GLOBAL ­– Iris has launched a new social media content division to produce fast and effective online content to topical issues and trends.

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Game developers get a helping hand
Oct 28, 2011
Paul Howell

Game developers get a helping hand

SINGAPORE - The Singapore Media Development Authority, together with Nanyang Polytechnic, has launched an assistance service for the city-state's game developers.

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Jeff Benjamin, Mark Patterson to lead Spikes 2011 juries
May 18, 2011
Paul Howell

Jeff Benjamin, Mark Patterson to lead Spikes 2011 juries

ASIA-PACIFIC – Spikes Asia has announced Crispin Porter + Bogusky's Jeff Benjamin and GroupM's Mark Patterson as jury heads in the digital and media categories respectively.

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