Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.
These young professionals stand out as drivers of growth and progress.
Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.
The APAC CEO of Wunderman Thompson, Annette Male, outlines 20 actions she thinks adland should take to move the needle on equality and diversity in the workplace, from policies on harassment to pay parity.
They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.
Bill Brock, co-founder of AnalogFolk, moved his wife and son from London to Shanghai for four months so he could get a better grip on market trends. Here's what he discovered.
A new report by Media Partners Asia points to increasing investment in video content across the region - tempered by events in the political sphere.
The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.
The President of the Innovation jury at Spikes Asia 2018, Tuomas Peltoniemi, discusses Asian creativity and what he'd like to see more—and less—of in his category entries.
The insurance firm's CMO, Francesco Lagutaine, takes Campaign Asia-Pacific behind the scenes of the company's new look—which originated in Asia—and explains why his design team is currently engrossed in a T-shirt competition.
APAC wins, festival highlights and hot topics, all in one place.
The rise of video manipulation is spurring news publishers to take action, explains the director of the BBC World Service Group. But risk experts say it's only a matter of time before brands get hit too.
Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.
Jeff Green predicts Asia will become 100% programmatic before the US.
Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.
The Herculean, nay, Nüwaen efforts of these pioneers are steadily turning our industry into a more prosperous, open-minded and generally desirable place to work—and not only for women.
Three judges for Campaign's Women Leading Change Awards dig into misunderstandings about women in leadership positions, the qualities that make great female leaders and more.