Search results for "event marketing"

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The world's biggest retail events, ranked and rated
Jun 24, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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Women to Watch 2018: Top talents in APAC marketing and communications
Aug 15, 2018
Olivia Parker

Women to Watch 2018: Top talents in APAC marketing and communications

Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
Oct 22, 2018
Olivia Parker

40 Under 40: 2018's class of young leaders in APAC marketing and communications

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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30% digital growth sustaining OOH market: Magna report with APAC breakdown
Aug 6, 2017
Olivia Parker

30% digital growth sustaining OOH market: Magna report with APAC breakdown

A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.

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40 under 40: Meet 2017's class of APAC marketing-communications achievers
Oct 22, 2017
Olivia Parker

40 under 40: Meet 2017's class of APAC marketing-communications achievers

These young professionals stand out as drivers of growth and progress.

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Look around your office. Is it serious about diversity? Take our survey
Apr 10, 2019
Olivia Parker

Look around your office. Is it serious about diversity? Take our survey

Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.

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20 equality actions everyone should take by 2020
Jun 9, 2019
Olivia Parker

20 equality actions everyone should take by 2020

The APAC CEO of Wunderman Thompson, Annette Male, outlines 20 actions she thinks adland should take to move the needle on equality and diversity in the workplace, from policies on harassment to pay parity.

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Is it time to stop hating the procurement department?
Nov 25, 2018
Olivia Parker

Is it time to stop hating the procurement department?

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

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Four China truths I learned when I moved my family across the world
Dec 17, 2018
Olivia Parker

Four China truths I learned when I moved my family across the world

Bill Brock, co-founder of AnalogFolk, moved his wife and son from London to Shanghai for four months so he could get a better grip on market trends. Here's what he discovered.

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India and Korea lead spend in video content
Jul 9, 2018
Olivia Parker

India and Korea lead spend in video content

A new report by Media Partners Asia points to increasing investment in video content across the region - tempered by events in the political sphere.

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Giphy's Alex Chung: Why advertisers love branded GIFs
Jul 14, 2019
Olivia Parker

Giphy's Alex Chung: Why advertisers love branded GIFs

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

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Let's stop 'innovation for innovation's sake': Spikes jury chief Peltoniemi
Sep 13, 2018
Olivia Parker

Let's stop 'innovation for innovation's sake': Spikes jury chief Peltoniemi

The President of the Innovation jury at Spikes Asia 2018, Tuomas Peltoniemi, discusses Asian creativity and what he'd like to see more—and less—of in his category entries.

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Driving Manulife's brand overhaul with a brighter shade of green
Nov 21, 2018
Olivia Parker

Driving Manulife's brand overhaul with a brighter shade of green

The insurance firm's CMO, Francesco Lagutaine, takes Campaign Asia-Pacific behind the scenes of the company's new look—which originated in Asia—and explains why his design team is currently engrossed in a T-shirt competition.

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The ultimate post-Cannes 2019 breakdown
Jun 30, 2019
Robert Sawatzky, Olivia Parker

The ultimate post-Cannes 2019 breakdown

APAC wins, festival highlights and hot topics, all in one place.

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Deepfake videos menace publishers and brands
Jan 31, 2019
Olivia Parker

Deepfake videos menace publishers and brands

The rise of video manipulation is spurring news publishers to take action, explains the director of the BBC World Service Group. But risk experts say it's only a matter of time before brands get hit too.

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Forrester's 2019 brand outlook: drop the toys and get back to work
Nov 29, 2018
Olivia Parker

Forrester's 2019 brand outlook: drop the toys and get back to work

Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.

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Trade Desk CEO: IPO funds will fuel Asian expansion
Jul 13, 2017
Robert Sawatzky, Olivia Parker

Trade Desk CEO: IPO funds will fuel Asian expansion

Jeff Green predicts Asia will become 100% programmatic before the US.

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Once written off as 'boring', Zendesk now has 19,000 Asian customers
Aug 16, 2018
Olivia Parker

Once written off as 'boring', Zendesk now has 19,000 Asian customers

Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.

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Women to Watch 2017: Meet the future champions of change
Aug 14, 2017
Olivia Parker

Women to Watch 2017: Meet the future champions of change

The Herculean, nay, Nüwaen efforts of these pioneers are steadily turning our industry into a more prosperous, open-minded and generally desirable place to work—and not only for women.

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Stereotypes, quotas and the need for awards celebrating women
Mar 7, 2017
Soon Chen Kang 江欣珍, Olivia Parker

Stereotypes, quotas and the need for awards celebrating women

Three judges for Campaign's Women Leading Change Awards dig into misunderstandings about women in leadership positions, the qualities that make great female leaders and more.

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