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How a responsible marketer measures the unmeasurable
Jul 29, 2019
Matthew Miller

How a responsible marketer measures the unmeasurable

Attributing business outcomes to your marketing strategies is even harder when your organisation doesn't actually sell anything. Nicki Kenyon of Visit Victoria explains how she approaches this conundrum.

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Programmatic is 'central' to nearly 40% of APAC marketers
Mar 10, 2019
Matthew Miller

Programmatic is 'central' to nearly 40% of APAC marketers

TOP OF THE CHARTS: A third of those surveyed by the WFA lack more than a basic understanding, however.

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Japan market ready for digital-transparency ‘pivot’: Index Exchange
Jun 18, 2018
Matthew Miller

Japan market ready for digital-transparency ‘pivot’: Index Exchange

Programmatic should be synonymous with end-to-end transparency, according to Andrew Casale of Index Exchange, which is active in Australia and Japan and coming soon to Singapore.

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The year's biggest APAC marketing-advertising acquisitions
Dec 19, 2017
Matthew Miller

The year's biggest APAC marketing-advertising acquisitions

Our listicle-based look back at the year in APAC marketing and communications continues, with the biggest deals of the year.

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APAC markets exceed global benchmarks for viewability, brand safety
Apr 25, 2018
Matthew Miller

APAC markets exceed global benchmarks for viewability, brand safety

TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.

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Mobile adspend gap persists, especially in certain markets
Oct 17, 2017
Matthew Miller

Mobile adspend gap persists, especially in certain markets

TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.

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APAC B2B marketers know their e-commerce goals, aren't there yet
Sep 5, 2018
Matthew Miller

APAC B2B marketers know their e-commerce goals, aren't there yet

B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.

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SEA trails in shift to digital channels: eMarketer
Feb 5, 2017
Matthew Miller

SEA trails in shift to digital channels: eMarketer

Digital ad spending in APAC this year is set to grow by double digits overall, but will remain below 20 percent in Southeast Asia, according to a new forecast from eMarketer and IAB Singapore.

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Reebok awards social-media remit in six SEA markets
Jul 19, 2017
Matthew Miller

Reebok awards social-media remit in six SEA markets

Red2 Digital will provide content creation, creative development, analytics and CRM.

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APAC taking lead in tech-driven marketing: R3
Mar 21, 2016
Matthew Miller

APAC taking lead in tech-driven marketing: R3

A new report from pitch and performance consultants R3 suggests that Asia-Pacific is taking the lead when it comes to tech innovations in marketing.

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Time to adapt to adaptive marketing: Mindshare
Apr 26, 2012
Matthew Miller

Time to adapt to adaptive marketing: Mindshare

SHANGHAI - With a profusion of user-behaviour data at their disposal and technologies in place to communicate with consumers faster than ever before, marketers and their agency partners must start adapting their work on the fly, according to Norm Johnston, global digital lead for Mindshare.

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Approach emerging markets with social first: Microsoft
Sep 17, 2012
Matthew Miller

Approach emerging markets with social first: Microsoft

SINGAPORE - Research by Microsoft and BBDO in cooperation with Ipsos OTX shows that while consumers in developed markets respond most readily to relevant advertising discovered through "serendipity", brands in emerging markets need to know that consumers there are more responsive to a social-first approach.

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Technology means little if it doesn't meet my objectives: Marketers
Sep 18, 2012
Matthew Miller

Technology means little if it doesn't meet my objectives: Marketers

SINGAPORE - A session meant to address whether technology hinders or helps creativity ended up focusing more on the relationship between agencies and brands when it comes to the proper use of digital tools.

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By the numbers: A surplus of Singles' Day stats
Nov 7, 2019
Matthew Miller

By the numbers: A surplus of Singles' Day stats

500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.

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APAC's digital-data deficit, and what to do about it
Aug 6, 2018
Matthew Miller

APAC's digital-data deficit, and what to do about it

Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?

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Wunderman names Shanghai MD, client director
May 3, 2016
Matthew Miller

Wunderman names Shanghai MD, client director

SHANGHAI - Wunderman has promoted from within to fill the Shanghai MD post left open when Bryce Whitwam stepped up to China CEO earlier this year, naming Pornthip Suchanthabut as the new MD.

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Your quintessential guide to what happened at Cannes 2018
Jul 2, 2018
Staff Reporters, Matthew Miller, Robert Sawatzky

Your quintessential guide to what happened at Cannes 2018

APAC wins, festival highlights and hot topics, all in one place

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Red Bull tells the tale of a recovering K-pop idol
Mar 26, 2019
Matthew Miller

Red Bull tells the tale of a recovering K-pop idol

A 12-minute documentary made with MullenLowe Japan isn't your usual brand tie-up with a hot artist.

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Simulator turns trending topics into 'Ahhhhhhhhhhhhh!'
Nov 25, 2014
Matthew Miller

Simulator turns trending topics into 'Ahhhhhhhhhhhhh!'

JAPAN - The Trend Coaster, created for Yahoo Japan and appearing at a couple of events in Japan this week, turns keyword popularity on social media into a hair-raising virtual amusement park ride.

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Creeeeeeeak: Chupa Chups opens haunted house on Instagram
Oct 14, 2014
Matthew Miller

Creeeeeeeak: Chupa Chups opens haunted house on Instagram

ASIA-PACIFIC - Lollipop brand Chupa Chups, through longtime agency BBH Asia Pacific, has invited mobile users to explore a choose-your-own-adventure-style haunted house constructed on Instagram.

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