Attributing business outcomes to your marketing strategies is even harder when your organisation doesn't actually sell anything. Nicki Kenyon of Visit Victoria explains how she approaches this conundrum.
TOP OF THE CHARTS: A third of those surveyed by the WFA lack more than a basic understanding, however.
Programmatic should be synonymous with end-to-end transparency, according to Andrew Casale of Index Exchange, which is active in Australia and Japan and coming soon to Singapore.
Our listicle-based look back at the year in APAC marketing and communications continues, with the biggest deals of the year.
TOP OF THE CHARTS: Media-quality report from Integral Ad Science shows which countries are best and worst for digital-ad viewability, brand risk and fraud.
TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.
B2B marketers know the importance of fully fleshed-out e-commerce capabilities, but they still need to invest to get there, according to new research by eConsultancy in partnership with Magento.
Digital ad spending in APAC this year is set to grow by double digits overall, but will remain below 20 percent in Southeast Asia, according to a new forecast from eMarketer and IAB Singapore.
Red2 Digital will provide content creation, creative development, analytics and CRM.
A new report from pitch and performance consultants R3 suggests that Asia-Pacific is taking the lead when it comes to tech innovations in marketing.
SHANGHAI - With a profusion of user-behaviour data at their disposal and technologies in place to communicate with consumers faster than ever before, marketers and their agency partners must start adapting their work on the fly, according to Norm Johnston, global digital lead for Mindshare.
SINGAPORE - Research by Microsoft and BBDO in cooperation with Ipsos OTX shows that while consumers in developed markets respond most readily to relevant advertising discovered through "serendipity", brands in emerging markets need to know that consumers there are more responsive to a social-first approach.
SINGAPORE - A session meant to address whether technology hinders or helps creativity ended up focusing more on the relationship between agencies and brands when it comes to the proper use of digital tools.
500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.
Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?
SHANGHAI - Wunderman has promoted from within to fill the Shanghai MD post left open when Bryce Whitwam stepped up to China CEO earlier this year, naming Pornthip Suchanthabut as the new MD.
APAC wins, festival highlights and hot topics, all in one place
A 12-minute documentary made with MullenLowe Japan isn't your usual brand tie-up with a hot artist.
JAPAN - The Trend Coaster, created for Yahoo Japan and appearing at a couple of events in Japan this week, turns keyword popularity on social media into a hair-raising virtual amusement park ride.
ASIA-PACIFIC - Lollipop brand Chupa Chups, through longtime agency BBH Asia Pacific, has invited mobile users to explore a choose-your-own-adventure-style haunted house constructed on Instagram.