Blockchain has been heralded as a potential panacea for the ad industry’s fraud problem, but how much of a practical solution is it?
As ecommerce exposes more brands to review fraud, we look at the size of the problem and how to mitigate it.
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.
The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.