Search results for "event marketing"

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Driving results from first and second-party data
Jan 21, 2019
Matthew Keegan

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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The app-eal of in-app advertising in Asia
Oct 16, 2017
Matthew Keegan

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Neuromarketing: Ad gurus who do the voodoo based on what you view
Apr 5, 2017
Matthew Keegan

Neuromarketing: Ad gurus who do the voodoo based on what you view

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

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