Search results for "event marketing"

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Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon
Jul 2, 2019
Maisie Mccabe

Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

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Facebook is a lower quality medium than TV: Marketing academic
Mar 26, 2012
Maisie Mccabe

Facebook is a lower quality medium than TV: Marketing academic

GLOBAL - Advertisers should pay less to reach people on Facebook than on TV because the former skews mainly towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute of South Australia.

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YouTube trials live streaming platform
Sep 13, 2010
Maisie Mccabe

YouTube trials live streaming platform

GLOBAL - Google-owned video sharing site YouTube has begun trailing a new live streaming platform over two days from 13 to 14 August, which could lead to it launching a permanent live streaming function for content producers worldwide.

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