Search results for "event marketing"

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Mercedes-Benz activates interactive service on SingTel Mio Stadium
Mar 20, 2011
Magz Osborne

Mercedes-Benz activates interactive service on SingTel Mio Stadium

SINGAPORE: Mercedes-Benz has inked a partnership with SingTel Mio TV’s sports channels, Mio Stadium, to offer an interactive TV service on the 'green button'.

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Mercedes-Benz activates interactive service on SingTel Mio Stadium
Mar 18, 2011
Magz Osborne

Mercedes-Benz activates interactive service on SingTel Mio Stadium

SINGAPORE: Mercedes-Benz has inked a partnership with SingTel Mio TV’s sports channels, Mio Stadium, to offer an interactive TV service on the 'green button'.

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New Zealand, Hong Kong top TV regulators: CASBAA report
Sep 27, 2011
Magz Osborne, Emily Tan

New Zealand, Hong Kong top TV regulators: CASBAA report

ASIA-PACIFIC – New Zealand and Hong Kong have emerged as the markets with the most favourable pay-TV regulation in the region, according to a report released today.

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Rapp Asia relocates HQ to Shanghai
Feb 24, 2011
Magz Osborne

Rapp Asia relocates HQ to Shanghai

ASIA-PACIFIC - DDB Group Asia-Pacific has announced that Rapp Asia, currently located in Singapore, will be moving it regional headquarters to Shanghai, reflecting the growing demand for data driven marketing and consumer analytics in Greater China.

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Isobar appoints regional practice leader on social and analytics
Jul 6, 2011
Magz Osborne

Isobar appoints regional practice leader on social and analytics

ASIA PACIFIC - Isobar has announced the appointment of Arvind Sethumadhavan as practice leader on social and return-on-investment (ROI) analytics for the Asia-Pacific region.

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Profero beefs up pan-regional team
Apr 12, 2011
Magz Osborne

Profero beefs up pan-regional team

SINGAPORE - Profero Asia-Pacific has appointed Steven Watson as strategy director for the region, reporting to APAC CEO Gavin Coombes.

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Linked In hiring for new Asia-Pacific HQ
May 31, 2011
Magz Osborne

Linked In hiring for new Asia-Pacific HQ

SINGAPORE - Linked In has opened its Asia-Pacific HQ in Singapore and expects to have key senior hires in place by the end of the summer.

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McCann Erickson hires new regional business director
Feb 8, 2011
Magz Osborne

McCann Erickson hires new regional business director

SINGAPORE – McCann Erickson has appointed Anne Lochoff as regional business director, based in Singapore, managing the MasterCard account across Asia, the Middle East and Africa.

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Motricity exits Asia after Axiata loss
Jan 25, 2012
Magz Osborne

Motricity exits Asia after Axiata loss

KUALA LUMPUR – Mobile marketing services company Motricity is withdrawing from Asia after losing key client Axiata earlier this month.

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BBDO Proximity wins regional Visa digital business
Jun 9, 2011
Magz Osborne

BBDO Proximity wins regional Visa digital business

ASIA PACIFIC – BBDO Proximity has been awarded Visa’s digital business for Asia-Pacific, Central Europe, Middle East and Africa.

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VIDEO: Out There Media's Caruso on mobile success in SEA
Mar 4, 2011
Magz Osborne

VIDEO: Out There Media's Caruso on mobile success in SEA

SINGAPORE - Following the company's launch in Asia one year ago, Fabrizio Caruso, VP of business development and GM Asia at Out There Media, sat down with Campaign to talk about the success the company has enjoyed in Southeast Asia.

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VIDEO: Fox's Matt Harty on measuring awareness, share of voice online
Feb 15, 2011
Magz Osborne

VIDEO: Fox's Matt Harty on measuring awareness, share of voice online

REGIONAL - Matt Harty, VP Asia-Pacific at Fox Networks Group, recently sat down with Campaign to talk about measuring awareness and share of voice online and what traditional media can take away from the online advertising experiment.

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VIDEO: Y&R’s Hamish McLennan on roll-out of digital offering VML@Y&R
Jan 26, 2011
Magz Osborne

VIDEO: Y&R’s Hamish McLennan on roll-out of digital offering VML@Y&R

GLOBAL – With revenues almost back up to 2008 levels, Y&R’s global chairman and CEO Hamish McLennan is extremely optimistic about Asia and the 2011 roll-out of digital offering VML@Y&R.

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CASBAA: Asian content still key driver, says Tudou founder Gary Wang
Oct 26, 2010
Magz Osborne

CASBAA: Asian content still key driver, says Tudou founder Gary Wang

HONG KONG – Addressing the Casbaa Convention this morning, Tudou founder and CEO Gary Wang said that Asian content is still a key driver of growth for online video in China, and that the site continues to seek content partnerships.

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Microsoft Advertising elevates Richard Dunmall to global role
Nov 17, 2010
Magz Osborne

Microsoft Advertising elevates Richard Dunmall to global role

HONG KONG - Microsoft Advertising’s Hong Kong based vice-president for Greater Asia Pacific and the Americas Richard Dunmall will relocate to New York for his promotion to the newly-created role of vice president for global agencies and accounts.

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Zuji appoints Reprise Media in Australia
Jan 19, 2011
Magz Osborne

Zuji appoints Reprise Media in Australia

SYDNEY - Asia-Pacific online travel agency Zuji has appointed Reprise Media, part of the Mediabrands group, to drive the company’s search engine optimisation (SEO) and social media activities for the Australian market.

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DG to acquire MediaMind digital ad network
Jun 22, 2011
Magz Osborne

DG to acquire MediaMind digital ad network

GLOBAL – Digital media services provider DG is to acquire on-line advertising network MediaMind, in a transaction valued at US$517 million.

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