Search results for "event marketing"

Articles: 12 Results Filter results»
Order By: Relevant | Latest
Premium
CES: What industry leaders took away from the 2019 event
Jan 14, 2019
Lindsay Stein

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

Premium
Meet the industry's $1.3 billion problem: Fake influencer marketing
Jul 24, 2019
Lindsay Stein

Meet the industry's $1.3 billion problem: Fake influencer marketing

15% of all influencer ad dollars are spent on fake followers, study finds.

Premium
Twitter taps tech veteran Gap Kim as global business marketing leader
Jul 22, 2019
Lindsay Stein

Twitter taps tech veteran Gap Kim as global business marketing leader

Kim has worked at the likes of Facebook, WhatsApp and Google.

Premium
Diversity advocate, HP marketing lead Lucio heads to Facebook
Aug 23, 2018
Lindsay Stein

Diversity advocate, HP marketing lead Lucio heads to Facebook

Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.

Premium
Facebook adds brands safety certification for partners
Jan 24, 2019
Lindsay Stein

Facebook adds brands safety certification for partners

DoubleVerify and OpenSlate are the first two companies to be certified under the new capability.

Premium
Accenture Interactive's Droga5 purchase marks 'seismic shift'
Apr 4, 2019
Lindsay Stein, Oliver McAteer

Accenture Interactive's Droga5 purchase marks 'seismic shift'

The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.

Premium
WPP puts money behind in-game advertising platform Anzu
Aug 6, 2019
Lindsay Stein

WPP puts money behind in-game advertising platform Anzu

The 3D ad-gaming startup has raised $6.5 million in Series A funding.

Premium
Twitter launches ArtHouse to help brands make better content
Jul 10, 2019
Lindsay Stein

Twitter launches ArtHouse to help brands make better content

"Our mission is simple: to help brands design Twitter first content that moves people."

Premium
Facebook announces new global agency roster and diversity push
Jun 16, 2019
Lindsay Stein

Facebook announces new global agency roster and diversity push

The news comes nine months after Antonio Lucio joined the company as global CMO.

Premium
Snap shares plunge as Q1 revenue, user growth miss expectations
May 1, 2018
Lindsay Stein

Snap shares plunge as Q1 revenue, user growth miss expectations

Drop-off associated with app's recent redesign.

Premium
This company takes emojis to a whole new, measurable level
Jul 23, 2018
Lindsay Stein

This company takes emojis to a whole new, measurable level

Emogi has worked with the likes of Mucinex, McDonald's, Tide, Bose and more.

Premium
'Not a good story for MDC': What CEO's exit means for company's future
Sep 13, 2018
Lindsay Stein, Oliver McAteer

'Not a good story for MDC': What CEO's exit means for company's future

Industry experts weigh in on the potential impact of Scott Kauffman's departure.

Filter results

Date

Article Type

Site Category

Author