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Mobile advertising in Japan: cracking the format formula
Oct 30, 2017
Keisuke Meguro

Mobile advertising in Japan: cracking the format formula

A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.

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The future of header bidding lies in transparency
Jun 13, 2018
Keisuke Meguro

The future of header bidding lies in transparency

How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?

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