Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.
Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara
Pinduoduo is one of three Chinese ecommerce sites to feature on the list of 'notorious markets'
Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own advertising revenue is bearing fruit.
Aqilliz is rolling out its first product lines, which it says address digital marketing's key pain points, and will make several senior hires in the coming months.
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.
The social-media platform is going after brands' lucrative sporting-event budgets.
The Chinese brand has developed smartphone functionality specifically for the gaming audience.
IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.
Apple is facing pressure from both sides of the ongoing Hong Kong protester movement; while Google has also kowtowed to Chinese influence.
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
The search giant has unveiled three new ad formats designed to aid product discovery.
Striking the right balance between narrow targeting and broad brand-building, between inhousing and outsourcing, and between generalist and specialist is still puzzling brands.
Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.
iQiyi, Xiaomi, YouTube, Tencent/Symphony, Outbrain/ Ividence, Blis/LiveRamp, Gojek, Qoo10, Amazon, Hubspot and more, in our weekly collection of tech and media news.
Like its social-media rivals, Twitter is eyeing burgeoning internet hubs to uncover additional user and revenue growth.
Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.
Amazon, Kubient, Lantern Media, Nikkei, Thomson Reuters and more, in our weekly collection of technology and media news.
Disney+, mobile video ads, Facebook Pay, Sharethrough, Tealium Private Cloud, voice shopping, Salesforce CMS, DoubleVerify/ Ad-Juster, TikTok, WeChat Pay, mobile wallets and more, in our weekly collection of tech and media news.