Search results for "event marketing"

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Adjust bets on Southeast Asia's booming mobile market
Oct 13, 2019
Jessica Goodfellow

Adjust bets on Southeast Asia's booming mobile market

Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.

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Adara: Industry needs to ‘catch up’ to personalised marketing
Jul 3, 2019
Jessica Goodfellow

Adara: Industry needs to ‘catch up’ to personalised marketing

Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara

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Pinduoduo latest Chinese site added to US ‘notorious market’ list
Apr 25, 2019
Jessica Goodfellow

Pinduoduo latest Chinese site added to US ‘notorious market’ list

Pinduoduo is one of three Chinese ecommerce sites to feature on the list of 'notorious markets'

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Amazon grows ad business; ramps up marketing expenses by 48% in Q2
Jul 25, 2019
Jessica Goodfellow

Amazon grows ad business; ramps up marketing expenses by 48% in Q2

Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own advertising revenue is bearing fruit.

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G-Man’s blockchain venture rolls out first digital marketing products
Sep 29, 2019
Jessica Goodfellow

G-Man’s blockchain venture rolls out first digital marketing products

Aqilliz is rolling out its first product lines, which it says address digital marketing's key pain points, and will make several senior hires in the coming months.

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Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud
Sep 18, 2019
Jessica Goodfellow

Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.

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Grab adds experiences to its offering
Oct 3, 2019
Jessica Goodfellow

Grab adds experiences to its offering

Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.

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Facebook flaunts sports credentials in run up to Tokyo 2020
Jul 24, 2019
Jessica Goodfellow

Facebook flaunts sports credentials in run up to Tokyo 2020

The social-media platform is going after brands' lucrative sporting-event budgets.

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Why Oppo is pursuing the esports audience
Oct 14, 2019
Jessica Goodfellow

Why Oppo is pursuing the esports audience

The Chinese brand has developed smartphone functionality specifically for the gaming audience.

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Magna upgrades global ad forecast, citing strong growth in China and US
Jun 16, 2019
Jessica Goodfellow

Magna upgrades global ad forecast, citing strong growth in China and US

IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.

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Apple in eye of China-Hong Kong storm
Oct 10, 2019
Jessica Goodfellow

Apple in eye of China-Hong Kong storm

Apple is facing pressure from both sides of the ongoing Hong Kong protester movement; while Google has also kowtowed to Chinese influence.

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The Trade Desk’s Jeff Green on how to crack China
May 15, 2019
Jessica Goodfellow

The Trade Desk’s Jeff Green on how to crack China

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

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Google rolls out ad tools to aid with 'discovery'
May 14, 2019
Jessica Goodfellow

Google rolls out ad tools to aid with 'discovery'

The search giant has unveiled three new ad formats designed to aid product discovery.

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Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom
Aug 1, 2019
Jessica Goodfellow

Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom

Striking the right balance between narrow targeting and broad brand-building, between inhousing and outsourcing, and between generalist and specialist is still puzzling brands.

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Max headroom: SEA's growth potential in ads, streaming, ecommerce and more
Oct 3, 2019
Jessica Goodfellow

Max headroom: SEA's growth potential in ads, streaming, ecommerce and more

Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.

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Tech Bites: Week of November 4, 2019
Nov 3, 2019
Jessica Goodfellow

Tech Bites: Week of November 4, 2019

iQiyi, Xiaomi, YouTube, Tencent/Symphony, Outbrain/ Ividence, Blis/LiveRamp, Gojek, Qoo10, Amazon, Hubspot and more, in our weekly collection of tech and media news.

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Twitter eyes APAC as 'huge growth engine'
May 27, 2019
Jessica Goodfellow

Twitter eyes APAC as 'huge growth engine'

Like its social-media rivals, Twitter is eyeing burgeoning internet hubs to uncover additional user and revenue growth.

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Mobile and connected-TV apps hit by growing fraud and brand-safety violations
Jun 14, 2019
Jessica Goodfellow

Mobile and connected-TV apps hit by growing fraud and brand-safety violations

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

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Tech bites: Week of October 7, 2019
Oct 7, 2019
Jessica Goodfellow

Tech bites: Week of October 7, 2019

Amazon, Kubient, Lantern Media, Nikkei, Thomson Reuters and more, in our weekly collection of technology and media news.

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Tech Bites: Week of November 11, 2019
Nov 11, 2019
Jessica Goodfellow

Tech Bites: Week of November 11, 2019

Disney+, mobile video ads, Facebook Pay, Sharethrough, Tealium Private Cloud, voice shopping, Salesforce CMS, DoubleVerify/ Ad-Juster, TikTok, WeChat Pay, mobile wallets and more, in our weekly collection of tech and media news.

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