Wild served in leadership roles in China for both PHD and OMD over the past eight years.
R3 whitepaper finds marketers in China can no longer only rely on agencies to select and launch KOL campaigns.
Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.
Text, images and video takeaways from the Digital360Festival, which took place March 28 in Shanghai.
The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.
We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.