Search results for "event marketing"

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Three mainland Chinese brands with fresh approaches to CNY marketing
Feb 3, 2019
Jenny Chan 陳詠欣

Three mainland Chinese brands with fresh approaches to CNY marketing

We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.

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MAC Cosmetics launches first interactive experience centre in Shanghai
Feb 20, 2019
Jenny Chan 陳詠欣

MAC Cosmetics launches first interactive experience centre in Shanghai

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.

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Brands are relying less on agencies to manage KOLs in China
Apr 18, 2019
Jenny Chan 陳詠欣

Brands are relying less on agencies to manage KOLs in China

R3 whitepaper finds marketers in China can no longer only rely on agencies to select and launch KOL campaigns.

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Amazon to withdraw from China's local e-commerce marketplace
Apr 18, 2019
Jenny Chan 陳詠欣

Amazon to withdraw from China's local e-commerce marketplace

Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.

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Live from Digital360Festival in Shanghai
Mar 28, 2019
Jenny Chan 陳詠欣, Olivia Parker

Live from Digital360Festival in Shanghai

Text, images and video takeaways from the Digital360Festival, which took place March 28 in Shanghai.

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Aaron Wild resigns from OMD China
May 23, 2019
Jenny Chan 陳詠欣, Robert Sawatzky

Aaron Wild resigns from OMD China

Wild served in leadership roles in China for both PHD and OMD over the past eight years.

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