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Photos: Rise 2016 Marketing Track
Jun 1, 2016
Jenny Chan 陳詠欣

Photos: Rise 2016 Marketing Track

Photos from Rise 2016's Marketing Track, held on 1 June at the Hong Kong Convention & Exhibition Centre

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Hong Kong digital advertising body aims to advance market
Oct 26, 2016
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

Hong Kong digital advertising body aims to advance market

Digital Marketing Association to focus on measurement standards, training.

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Conflicts of interest plague China's programmatic market
Aug 23, 2016
Jenny Chan 陳詠欣

Conflicts of interest plague China's programmatic market

While every market has its own set of challenges related to programmatic trading, the biggest issue in China is the protracted conflict of interest between local ad tech companies.

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Takeaways from Rise 2016's marketing track
Jun 1, 2016
Jenny Chan 陳詠欣

Takeaways from Rise 2016's marketing track

Key points from onstage and off at yesterday's startup-oriented Rise 2016 conference in Hong Kong.

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Dentsu Aegis Network acquires Darwin Marketing in China
Mar 29, 2016
Jenny Chan 陳詠欣

Dentsu Aegis Network acquires Darwin Marketing in China

SHANGHAI - Dentsu Aegis Network (DAN) has acquired China-based Darwin Marketing (达闻营销) Limited and integrated the agency with its digital performance subsidiary iProspect (安布思沛).

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Digital China Report: The dark side of digital marketing
Apr 20, 2016
Jenny Chan 陳詠欣

Digital China Report: The dark side of digital marketing

Constantly evolving tech platforms and a practice of hitting digital campaign targets with false metrics have made online marketing in China a hairy business. Practices that have evolved in other markets to prevent ad fraud are often circumnavigated in this market.

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China marketers demanding more integration capabilities from agencies: R3
Apr 4, 2016
Jenny Chan 陳詠欣

China marketers demanding more integration capabilities from agencies: R3

SHANGHAI - China's marketers are demanding more integration capabilities from their agency partners, according to the sixth wave of R3 and SCOPEN’s biennial Agency Scope study.

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A.S. Watson melds CSR and marketing in 175th anniversary 'LOL' campaign
Apr 14, 2016
Jenny Chan 陳詠欣

A.S. Watson melds CSR and marketing in 175th anniversary 'LOL' campaign

HONG KONG - The latest campaign activity for A.S. Watson as the group turns 175 years old is a large-scale volunteer visit to 1,750 elderly singletons across various districts of the city, and getting them to smile.

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PHOTOS: DigitalMediaWorks training workshop in Shanghai
Aug 14, 2016
Jenny Chan 陳詠欣

PHOTOS: DigitalMediaWorks training workshop in Shanghai

The event saw 73 delegates spilt into seven groups to tackle a 'training brief' for Coca-Cola’s media strategy ahead of Chinese New Year.

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Tmall's 8-hour catwalk a glitzy preamble to Singles' Day
Oct 23, 2016
Jenny Chan 陳詠欣

Tmall's 8-hour catwalk a glitzy preamble to Singles' Day

Tmall yesterday live-streamed an eight-hour fashion show in Shanghai to rev up for the coming 11.11 online shopping fest.

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Tencent inks global-level partnership with Publicis
Jul 3, 2016
Jenny Chan 陳詠欣

Tencent inks global-level partnership with Publicis

Latest deal with Publicis includes cultivating startups, investing in content and sharing behavioural data.

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Tech Talk: Linkfluence, Pixels, Qlippie Live, Alipay and more
Oct 13, 2016
Jenny Chan 陳詠欣

Tech Talk: Linkfluence, Pixels, Qlippie Live, Alipay and more

A weekly roundup of tech news and announcements.

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TubeMogul fully licensed in China, promises to not take positions on sell side
Aug 24, 2016
Jenny Chan 陳詠欣

TubeMogul fully licensed in China, promises to not take positions on sell side

TubeMogul is now fully licensed (after obtaining its ICP - Internet Content Provider permit) to operate in China, having grown its salesforce in Shanghai to six people and its R&D office in Chengdu to 50 engineers.

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'Celebrity' versus 'Cewebrity': KOL definitions emerge from Top 1000 China briefing
Aug 11, 2016
Jenny Chan 陳詠欣

'Celebrity' versus 'Cewebrity': KOL definitions emerge from Top 1000 China briefing

The selection and utilisation of KOLs (key opinion leaders) in branding led to a healthy discussion and perhaps the coining of a new term at Thursday's Top 1000 Brands Breakfast Briefing in China.

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Of bots, fraud and content: Media360Summit Academy
Feb 24, 2016
Jenny Chan 陳詠欣, Gabey Goh

Of bots, fraud and content: Media360Summit Academy

HONG KONG - Brand marketers and agency practitioners today have a multitude of opportunities for growth and creativity with digital tools, but serious thought about strategy and discipline in execution is required.

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Breaking the internet, Chinese style
Nov 15, 2016
Jenny Chan 陳詠欣, Simon Young

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.

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Trading places in Greater China: Sciole, Liang, Sastre, Tsui, Ngan, Khor
Mar 16, 2016
Jenny Chan 陳詠欣

Trading places in Greater China: Sciole, Liang, Sastre, Tsui, Ngan, Khor

Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.

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Hong Kong consumers remain resistant to ecommerce: KPMG/GS1 research
Nov 2, 2016
Jenny Chan 陳詠欣

Hong Kong consumers remain resistant to ecommerce: KPMG/GS1 research

Hong Kong consumers still have "strong intentions to buy from physical stores", casting doubt on their acceptance of the Singles' Day push next week.

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Why was mobile-manic Asia so conspicuously absent at Cannes?
Jul 6, 2016
Jenny Chan 陳詠欣, Sam Scrouther

Why was mobile-manic Asia so conspicuously absent at Cannes?

Campaign caught up with Malcolm Poynton, this year’s Mobile Lions jury president and also global chief creative officer of Cheil Worldwide.

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Digital MediaWorks: Behind the scenes of a five-minute 'training pitch'
Aug 21, 2016
Jenny Chan 陳詠欣

Digital MediaWorks: Behind the scenes of a five-minute 'training pitch'

Participants in Campaign's Digital MediaWorks on 10 August took on a brief for Coca-Cola's Chinese New Year advertising.

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