Photos from Rise 2016's Marketing Track, held on 1 June at the Hong Kong Convention & Exhibition Centre
Digital Marketing Association to focus on measurement standards, training.
While every market has its own set of challenges related to programmatic trading, the biggest issue in China is the protracted conflict of interest between local ad tech companies.
Key points from onstage and off at yesterday's startup-oriented Rise 2016 conference in Hong Kong.
SHANGHAI - Dentsu Aegis Network (DAN) has acquired China-based Darwin Marketing (达闻营销) Limited and integrated the agency with its digital performance subsidiary iProspect (安布思沛).
Constantly evolving tech platforms and a practice of hitting digital campaign targets with false metrics have made online marketing in China a hairy business. Practices that have evolved in other markets to prevent ad fraud are often circumnavigated in this market.
SHANGHAI - China's marketers are demanding more integration capabilities from their agency partners, according to the sixth wave of R3 and SCOPEN’s biennial Agency Scope study.
HONG KONG - The latest campaign activity for A.S. Watson as the group turns 175 years old is a large-scale volunteer visit to 1,750 elderly singletons across various districts of the city, and getting them to smile.
The event saw 73 delegates spilt into seven groups to tackle a 'training brief' for Coca-Cola’s media strategy ahead of Chinese New Year.
Tmall yesterday live-streamed an eight-hour fashion show in Shanghai to rev up for the coming 11.11 online shopping fest.
Latest deal with Publicis includes cultivating startups, investing in content and sharing behavioural data.
A weekly roundup of tech news and announcements.
TubeMogul is now fully licensed (after obtaining its ICP - Internet Content Provider permit) to operate in China, having grown its salesforce in Shanghai to six people and its R&D office in Chengdu to 50 engineers.
The selection and utilisation of KOLs (key opinion leaders) in branding led to a healthy discussion and perhaps the coining of a new term at Thursday's Top 1000 Brands Breakfast Briefing in China.
HONG KONG - Brand marketers and agency practitioners today have a multitude of opportunities for growth and creativity with digital tools, but serious thought about strategy and discipline in execution is required.
CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Hong Kong consumers still have "strong intentions to buy from physical stores", casting doubt on their acceptance of the Singles' Day push next week.
Campaign caught up with Malcolm Poynton, this year’s Mobile Lions jury president and also global chief creative officer of Cheil Worldwide.
Participants in Campaign's Digital MediaWorks on 10 August took on a brief for Coca-Cola's Chinese New Year advertising.