SINGAPORE - Wunderman has launched the Asia-Pacific division of ZAAZ, a Seattle-based digital marketing agency, out of its Singapore office.
BEIJING - Digital Jungle, a Beijing-based digital marketing agency, has developed a mobile application, 'mGuest' for hotels in Asia.
HONG KONG - The overall winner of the Yahoo Big Idea Chair Awards 2011 was Citibank, whose in-house campaign increased loan applications by 20 per cent.
HONG KONG - Ogilvy & Mather has been tasked with embedding Sina Weibo's microblog platform into Hong Kong culture via an integrated campaign to be unveiled on Friday.
BEIJING - JWT has acquired a majority stake in A4A, a full service digital agency in China, subject to regulatory approval.
HONG KONG - The winner of both the Grand Kam Fan and Media Kam Fan awards was Coca-Cola's "Chok! Chok! Chok!" campaign by McCann Worldgroup Hong Kong.
BEIJING - BlackArc Ogilvy, a real estate-focused creative shop, has launched a new unit to provide digital marketing, customer relationship management and one-to-one marketing services for Chinese real estate companies.
SHANGHAI - Mindshare China has been appointed to spearhead the search business for Nike after a competitive pitch between Razorfish and an undisclosed local agency.
HONG KONG - Many local industry players are new to digital analytics and do not have an in-depth understanding about its marketing value, according to the Hong Kong Digital Analytics Association.
SHANGHAI - OMD China has won the bulk of the US$20 million media account for home-grown children's clothing brand Balabala, sharing it with NIM Advertising.
SHANGHAI - DDB China has been appointed by Pernod Ricard as its fourth roster agency and assigned three of its its key brands: Ballantine’s Whisky, The Glenlivet Single Malt Whisky, and Absolut vodka.
HONG KONG - Sina Weibo has established first-mover advantage in the territory for the enterprise edition of its microblogging platform, with over two million consumers engaging with 1,000 organisations.
SHANGHAI - Red Ant, a digital strategy agency with a presence in London, Dublin, Sao Paulo and Rio, has opened a new office in Shanghai's Jiashan Market.
CHINA - Just when you think you've gotten your head around "micro-blogs" on the Chinese Mainland, a flurry of so-called "lite-blogs" have joined the social media scrum.
BEIJING - CCTV's week-long exposé on Baidu's oversight of its advertising platforms underscores a tussle between traditional and new media for lucrative ad dollars.
CHINA - CCTV's weeklong exposé on Baidu's deliberate oversight of its advertising platforms underscores a tussle between traditional media and new media for lucrative ad dollars.
HONG KONG - Kee Wah's social altruism campaign for this year's mid-autumn's festival catapulted its Facebook fanbase, with freebies of the charitable kind.
CHINA - Starbucks is building a Christmas campaign in Eastern China, powered by near-field communication technology and Jiepang's location-based service social network.
GUANGZHOU - Tribal DDB will launch the digital network’s first office in Guangzhou, complementing the group’s existing four offices in Greater China – Shanghai, Beijing, Hong Kong and Taipei.
ASIA-PACIFIC - CNN news anchor Anjali Rao has resigned from her post after six years to host new lifestyle programmes with production company The Media Village.