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Wunderman launches digital marketing arm ZAAZ in Asia-Pacific
Sep 18, 2011
Jenny Chan 陳詠欣

Wunderman launches digital marketing arm ZAAZ in Asia-Pacific

SINGAPORE - Wunderman has launched the Asia-Pacific division of ZAAZ, a Seattle-based digital marketing agency, out of its Singapore office.

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Digital Jungle develops mobile application for hospitality sector
Aug 15, 2011
Jenny Chan 陳詠欣

Digital Jungle develops mobile application for hospitality sector

BEIJING - Digital Jungle, a Beijing-based digital marketing agency, has developed a mobile application, 'mGuest' for hotels in Asia.

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Citibank Hong Kong takes top seat at Yahoo Big Idea Chair Awards 2011
Nov 22, 2011
Jenny Chan 陳詠欣

Citibank Hong Kong takes top seat at Yahoo Big Idea Chair Awards 2011

HONG KONG - The overall winner of the Yahoo Big Idea Chair Awards 2011 was Citibank, whose in-house campaign increased loan applications by 20 per cent.

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Sina Weibo to launch large-scale advertising campaign in Hong Kong
Sep 27, 2011
Jenny Chan 陳詠欣

Sina Weibo to launch large-scale advertising campaign in Hong Kong

HONG KONG - Ogilvy & Mather has been tasked with embedding Sina Weibo's microblog platform into Hong Kong culture via an integrated campaign to be unveiled on Friday.

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JWT acquires majority stake in digital agency A4A
Oct 12, 2011
Jenny Chan 陳詠欣

JWT acquires majority stake in digital agency A4A

BEIJING - JWT has acquired a majority stake in A4A, a full service digital agency in China, subject to regulatory approval.

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McCann takes crowning glory at the Hong Kong Kam Fan Awards 2011
Nov 27, 2011
Jenny Chan 陳詠欣

McCann takes crowning glory at the Hong Kong Kam Fan Awards 2011

HONG KONG - The winner of both the Grand Kam Fan and Media Kam Fan awards was Coca-Cola's "Chok! Chok! Chok!" campaign by McCann Worldgroup Hong Kong.

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BlackArc Ogilvy launches digital unit
Nov 23, 2011
Jenny Chan 陳詠欣

BlackArc Ogilvy launches digital unit

BEIJING - BlackArc Ogilvy, a real estate-focused creative shop, has launched a new unit to provide digital marketing, customer relationship management and one-to-one marketing services for Chinese real estate companies.

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Mindshare clinches Nike's search business in China
Oct 9, 2011
Jenny Chan 陳詠欣

Mindshare clinches Nike's search business in China

SHANGHAI - Mindshare China has been appointed to spearhead the search business for Nike after a competitive pitch between Razorfish and an undisclosed local agency.

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HK agencies lagging behind in digital analytics: HKDAA
Oct 5, 2011
Jenny Chan 陳詠欣

HK agencies lagging behind in digital analytics: HKDAA

HONG KONG - Many local industry players are new to digital analytics and do not have an in-depth understanding about its marketing value, according to the Hong Kong Digital Analytics Association.

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OMD China adds Balabala to client portfolio
Dec 13, 2011
Jenny Chan 陳詠欣

OMD China adds Balabala to client portfolio

SHANGHAI - OMD China has won the bulk of the US$20 million media account for home-grown children's clothing brand Balabala, sharing it with NIM Advertising.

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DDB wins digital and CRM businesses for Pernod Ricard
Oct 12, 2011
Jenny Chan 陳詠欣

DDB wins digital and CRM businesses for Pernod Ricard

SHANGHAI - DDB China has been appointed by Pernod Ricard as its fourth roster agency and assigned three of its its key brands: Ballantine’s Whisky, The Glenlivet Single Malt Whisky, and Absolut vodka.

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Sina Weibo enterprise accounts in Hong Kong exceed 1,000
Nov 8, 2011
Jenny Chan 陳詠欣

Sina Weibo enterprise accounts in Hong Kong exceed 1,000

HONG KONG - Sina Weibo has established first-mover advantage in the territory for the enterprise edition of its microblogging platform, with over two million consumers engaging with 1,000 organisations.

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UK-based digital agency Red Ant marches into Shanghai
Dec 8, 2011
Jenny Chan 陳詠欣

UK-based digital agency Red Ant marches into Shanghai

SHANGHAI - Red Ant, a digital strategy agency with a presence in London, Dublin, Sao Paulo and Rio, has opened a new office in Shanghai's Jiashan Market.

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Sep 7, 2011
Jenny Chan 陳詠欣

"Lite-blogging" services make their mark in China

CHINA - Just when you think you've gotten your head around "micro-blogs" on the Chinese Mainland, a flurry of so-called "lite-blogs" have joined the social media scrum.

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CCTV's Baidu exposé hints at the start of 'Search Wars II'
Aug 18, 2011
Jenny Chan 陳詠欣

CCTV's Baidu exposé hints at the start of 'Search Wars II'

BEIJING - CCTV's week-long exposé on Baidu's oversight of its advertising platforms underscores a tussle between traditional and new media for lucrative ad dollars.

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CCTV-Baidu case highlights fight between traditional and new media
Aug 18, 2011
Jenny Chan 陳詠欣

CCTV-Baidu case highlights fight between traditional and new media

CHINA - CCTV's weeklong exposé on Baidu's deliberate oversight of its advertising platforms underscores a tussle between traditional media and new media for lucrative ad dollars.

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CASE STUDY: Kee Wah combines social altruism with social media success
Sep 15, 2011
Jenny Chan 陳詠欣

CASE STUDY: Kee Wah combines social altruism with social media success

HONG KONG - Kee Wah's social altruism campaign for this year's mid-autumn's festival catapulted its Facebook fanbase, with freebies of the charitable kind.

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Starbucks launches location-based Christmas campaign in China
Nov 22, 2011
Jenny Chan 陳詠欣

Starbucks launches location-based Christmas campaign in China

CHINA - Starbucks is building a Christmas campaign in Eastern China, powered by near-field communication technology and Jiepang's location-based service social network.

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Tribal DDB widens Greater China footprint to Guangzhou
Sep 8, 2011
Jenny Chan 陳詠欣

Tribal DDB widens Greater China footprint to Guangzhou

GUANGZHOU - Tribal DDB will launch the digital network’s first office in Guangzhou, complementing the group’s existing four offices in Greater China – Shanghai, Beijing, Hong Kong and Taipei.

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Anjali Rao quits CNN and enters partnership with The Media Village
Aug 4, 2011
Jenny Chan 陳詠欣

Anjali Rao quits CNN and enters partnership with The Media Village

ASIA-PACIFIC - CNN news anchor Anjali Rao has resigned from her post after six years to host new lifestyle programmes with production company The Media Village.

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