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Aaron Wild resigns from OMD China
May 23, 2019
Jenny Chan 陳詠欣, Robert Sawatzky

Aaron Wild resigns from OMD China

Wild served in leadership roles in China for both PHD and OMD over the past eight years.

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Brands are relying less on agencies to manage KOLs in China
Apr 18, 2019
Jenny Chan 陳詠欣

Brands are relying less on agencies to manage KOLs in China

R3 whitepaper finds marketers in China can no longer only rely on agencies to select and launch KOL campaigns.

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Amazon to withdraw from China's local e-commerce marketplace
Apr 18, 2019
Jenny Chan 陳詠欣

Amazon to withdraw from China's local e-commerce marketplace

Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.

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Live from Digital360Festival in Shanghai
Mar 28, 2019
Jenny Chan 陳詠欣, Olivia Parker

Live from Digital360Festival in Shanghai

Text, images and video takeaways from the Digital360Festival, which took place March 28 in Shanghai.

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MAC Cosmetics launches first interactive experience centre in Shanghai
Feb 20, 2019
Jenny Chan 陳詠欣

MAC Cosmetics launches first interactive experience centre in Shanghai

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.

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Three mainland Chinese brands with fresh approaches to CNY marketing
Feb 3, 2019
Jenny Chan 陳詠欣

Three mainland Chinese brands with fresh approaches to CNY marketing

We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.

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Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'
Nov 11, 2018
Jenny Chan 陳詠欣

Singles Day hits US$30.8 billion record as Alibaba goes 'all-in'

What brands won the day, and what we learned.

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Singles Day: MNCs evolve e-commerce KPIs in China—just not fast enough
Nov 4, 2018
Jenny Chan 陳詠欣

Singles Day: MNCs evolve e-commerce KPIs in China—just not fast enough

Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.

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Publicis finalises Digitas rebranding in China
Oct 29, 2018
Jenny Chan 陳詠欣

Publicis finalises Digitas rebranding in China

Digitas China waited six months to remove the "LBi" from its former name, in order to make sure localisation and office renovation were in place.

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China accounts for a third of global ad-funded video market
Oct 25, 2018
Jenny Chan 陳詠欣

China accounts for a third of global ad-funded video market

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

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Digitas hires Wavemaker digital lead to drive its Hong Kong office
Oct 2, 2018
Jenny Chan 陳詠欣

Digitas hires Wavemaker digital lead to drive its Hong Kong office

Antony Yiu replaces David Paysant, the outgoing MD of Digitas Hong Kong.

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Photos: MMA Smarties Awards 2018, China edition
Sep 17, 2018
Jenny Chan 陳詠欣

Photos: MMA Smarties Awards 2018, China edition

Uniqlo China continues its winning streak at the Smarties Awards, the key annual event of the Mobile Marketing Association held this year on 13 Sept in Shanghai's Xintiandi.

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Mailman takes US$15 million stake in European sports consultancy
Sep 10, 2018
Jenny Chan 陳詠欣

Mailman takes US$15 million stake in European sports consultancy

China-based agency claims its purchase of a European firm is a "first of its kind" deal.

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TBWA China opens an internal technology lab
Sep 6, 2018
Jenny Chan 陳詠欣

TBWA China opens an internal technology lab

Q Lab will work with its own clients in addition to those of TBWA.

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Publicis, VCCP named winners in Cathay Pacific's first pitch in 25 years
Aug 31, 2018
Jenny Chan 陳詠欣

Publicis, VCCP named winners in Cathay Pacific's first pitch in 25 years

The airline has chosen the winner of its creative, media and social assignments, an account reportedly worth US$100 million.

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WPP China in talks to sell stake to Alibaba, CMC, Tencent deal may be a post-Sorrell 'tidying up': Analyst
Jul 22, 2018
Jenny Chan 陳詠欣

WPP China in talks to sell stake to Alibaba, CMC, Tencent deal may be a post-Sorrell 'tidying up': Analyst

Sources estimate the stake at hand to be roughly 20% of WPP China, valued at between US$2 billion and US$2.5 billion.

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Hong Kong first market in Asia to house Publicis agencies under one roof
Jul 17, 2018
Jenny Chan 陳詠欣

Hong Kong first market in Asia to house Publicis agencies under one roof

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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Xiaomi's poor IPO may have little bearing on its consumer brand equity
Jul 8, 2018
Jenny Chan 陳詠欣, Robert Sawatzky

Xiaomi's poor IPO may have little bearing on its consumer brand equity

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

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Guess to be first global brand to digitise stores with Alibaba's FashionAI
Jul 5, 2018
Jenny Chan 陳詠欣, Rick Boost

Guess to be first global brand to digitise stores with Alibaba's FashionAI

The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.

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Jane Lin-Baden resigns from Isobar after a decade
Jun 27, 2018
Jenny Chan 陳詠欣

Jane Lin-Baden resigns from Isobar after a decade

Lin-Baden will support Isobar’s regional leadership transition until July.

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