Wild served in leadership roles in China for both PHD and OMD over the past eight years.
R3 whitepaper finds marketers in China can no longer only rely on agencies to select and launch KOL campaigns.
Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.
Text, images and video takeaways from the Digital360Festival, which took place March 28 in Shanghai.
The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.
We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.
What brands won the day, and what we learned.
Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.
Digitas China waited six months to remove the "LBi" from its former name, in order to make sure localisation and office renovation were in place.
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
Antony Yiu replaces David Paysant, the outgoing MD of Digitas Hong Kong.
Uniqlo China continues its winning streak at the Smarties Awards, the key annual event of the Mobile Marketing Association held this year on 13 Sept in Shanghai's Xintiandi.
China-based agency claims its purchase of a European firm is a "first of its kind" deal.
Q Lab will work with its own clients in addition to those of TBWA.
The airline has chosen the winner of its creative, media and social assignments, an account reportedly worth US$100 million.
WPP China in talks to sell stake to Alibaba, CMC, Tencent deal may be a post-Sorrell 'tidying up': Analyst
Sources estimate the stake at hand to be roughly 20% of WPP China, valued at between US$2 billion and US$2.5 billion.
"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.
Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.
The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.
Lin-Baden will support Isobar’s regional leadership transition until July.