We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai
Going back to basics, moving from transaction to experience, and forming tribe-like communities are some pertinent marketing hacks, according to speakers at last week's MarketingPulse.
Since the end of May, the retargeting-focused tech company has pivoted towards its 'export' business.
"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.
Photos from Rise 2016's Marketing Track, held on 1 June at the Hong Kong Convention & Exhibition Centre
Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.
Digital Marketing Association to focus on measurement standards, training.
The Hong Kong Management Association (HKMA) has established the Digital Marketing Community (DMC).
While every market has its own set of challenges related to programmatic trading, the biggest issue in China is the protracted conflict of interest between local ad tech companies.
Key points from onstage and off at yesterday's startup-oriented Rise 2016 conference in Hong Kong.
SHANGHAI - Dentsu Aegis Network (DAN) has acquired China-based Darwin Marketing (达闻营销) Limited and integrated the agency with its digital performance subsidiary iProspect (安布思沛).
A culture of ‘being obedient to your boss’, fear and complacency are fundamental barriers, according to a new report from the HKDMA and PwC.
Constantly evolving tech platforms and a practice of hitting digital campaign targets with false metrics have made online marketing in China a hairy business. Practices that have evolved in other markets to prevent ad fraud are often circumnavigated in this market.
HONG KONG - Howell Wong (黃灝良) has left JWT to join Moët Hennessy as its regional digital marketing head.
BEIJING - WE Group has launched a fourth firm in China, WE Tech, as an independent company. Its purview is to serve clients beyond the parent company's roster and focus on the development of mobile, social and e-commerce applications and software.
SHANGHAI - China's marketers are demanding more integration capabilities from their agency partners, according to the sixth wave of R3 and SCOPEN’s biennial Agency Scope study.
HONG KONG - IPG Mediabrands has appointed James Tagg as the director of performance marketing, overseeing digital and mobile initiatives for the agency group in Hong Kong.
SHANGHAI - Visionaries at yesterday's Digital360China conference once again demonstrated how the digital world demands that marketing practitioners not only be digitally savvy but also effectively adopt and adapt.