Search results for "event marketing"

Articles: 486 Results Filter results»
Order By: Relevant | Latest
Premium
Three mainland Chinese brands with fresh approaches to CNY marketing
Feb 3, 2019
Jenny Chan 陳詠欣

Three mainland Chinese brands with fresh approaches to CNY marketing

We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.

Premium
China accounts for a third of global ad-funded video market
Oct 25, 2018
Jenny Chan 陳詠欣

China accounts for a third of global ad-funded video market

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

Premium
Q&A: Yum China CMO's modern marketing for an old recipe
Apr 11, 2018
Jenny Chan 陳詠欣

Q&A: Yum China CMO's modern marketing for an old recipe

Marketing operations may not be the most exciting part of the industry, but are vital to keep pace with customer expectations, says Steven Li, chief marketing officer of Yum China Holdings ahead of Campaign's Digital360 festival in Shanghai

Premium
5 marketing hacks you'll wish you knew yesterday
Mar 26, 2018
Jenny Chan 陳詠欣

5 marketing hacks you'll wish you knew yesterday

Going back to basics, moving from transaction to experience, and forming tribe-like communities are some pertinent marketing hacks, according to speakers at last week's MarketingPulse.

Premium
Criteo gives up on Chinese domestic market
Jun 12, 2017
Jenny Chan 陳詠欣

Criteo gives up on Chinese domestic market

Since the end of May, the retargeting-focused tech company has pivoted towards its 'export' business.

Premium
Hong Kong first market in Asia to house Publicis agencies under one roof
Jul 17, 2018
Jenny Chan 陳詠欣

Hong Kong first market in Asia to house Publicis agencies under one roof

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

Premium
Photos: Rise 2016 Marketing Track
Jun 1, 2016
Jenny Chan 陳詠欣

Photos: Rise 2016 Marketing Track

Photos from Rise 2016's Marketing Track, held on 1 June at the Hong Kong Convention & Exhibition Centre

Premium
New Amnet HK GM touts 'people-based marketing'
Oct 16, 2017
Jenny Chan 陳詠欣

New Amnet HK GM touts 'people-based marketing'

Recently appointed Jeremy Lo explains how Amnet is enticing local advertisers from direct buys into private marketplaces (PMP) and programmatic guaranteed (PG) deals.

Premium
Hong Kong digital advertising body aims to advance market
Oct 26, 2016
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

Hong Kong digital advertising body aims to advance market

Digital Marketing Association to focus on measurement standards, training.

Premium
Third digital-marketing group joins the fray in Hong Kong
Mar 27, 2017
Jenny Chan 陳詠欣

Third digital-marketing group joins the fray in Hong Kong

The Hong Kong Management Association (HKMA) has established the Digital Marketing Community (DMC).

Premium
Conflicts of interest plague China's programmatic market
Aug 23, 2016
Jenny Chan 陳詠欣

Conflicts of interest plague China's programmatic market

While every market has its own set of challenges related to programmatic trading, the biggest issue in China is the protracted conflict of interest between local ad tech companies.

Premium
Takeaways from Rise 2016's marketing track
Jun 1, 2016
Jenny Chan 陳詠欣

Takeaways from Rise 2016's marketing track

Key points from onstage and off at yesterday's startup-oriented Rise 2016 conference in Hong Kong.

Premium
Dentsu Aegis Network acquires Darwin Marketing in China
Mar 29, 2016
Jenny Chan 陳詠欣

Dentsu Aegis Network acquires Darwin Marketing in China

SHANGHAI - Dentsu Aegis Network (DAN) has acquired China-based Darwin Marketing (达闻营销) Limited and integrated the agency with its digital performance subsidiary iProspect (安布思沛).

Premium
'If it ain't broke...' mindset slows Hong Kong's digital marketing scene
Sep 6, 2017
Jenny Chan 陳詠欣

'If it ain't broke...' mindset slows Hong Kong's digital marketing scene

A culture of ‘being obedient to your boss’, fear and complacency are fundamental barriers, according to a new report from the HKDMA and PwC.

Premium
Digital China Report: The dark side of digital marketing
Apr 20, 2016
Jenny Chan 陳詠欣

Digital China Report: The dark side of digital marketing

Constantly evolving tech platforms and a practice of hitting digital campaign targets with false metrics have made online marketing in China a hairy business. Practices that have evolved in other markets to prevent ad fraud are often circumnavigated in this market.

Premium
Moët Hennessy appoints APAC digital marketing head
Oct 19, 2015
Jenny Chan 陳詠欣

Moët Hennessy appoints APAC digital marketing head

HONG KONG - Howell Wong (黃灝良) has left JWT to join Moët Hennessy as its regional digital marketing head.

Premium
WE Group zeros in on marketing technology
Dec 9, 2014
Jenny Chan 陳詠欣

WE Group zeros in on marketing technology

BEIJING - WE Group has launched a fourth firm in China, WE Tech, as an independent company. Its purview is to serve clients beyond the parent company's roster and focus on the development of mobile, social and e-commerce applications and software.

Premium
China marketers demanding more integration capabilities from agencies: R3
Apr 4, 2016
Jenny Chan 陳詠欣

China marketers demanding more integration capabilities from agencies: R3

SHANGHAI - China's marketers are demanding more integration capabilities from their agency partners, according to the sixth wave of R3 and SCOPEN’s biennial Agency Scope study.

Premium
IPG Mediabrands HK appoints performance marketing leader
Jan 18, 2015
Jenny Chan 陳詠欣

IPG Mediabrands HK appoints performance marketing leader

HONG KONG - IPG Mediabrands has appointed James Tagg as the director of performance marketing, overseeing digital and mobile initiatives for the agency group in Hong Kong.

Premium
Digital360China: It's not about digital marketing, but marketing in a digital world
Jun 10, 2014
Jenny Chan 陳詠欣

Digital360China: It's not about digital marketing, but marketing in a digital world

SHANGHAI - Visionaries at yesterday's Digital360China conference once again demonstrated how the digital world demands that marketing practitioners not only be digitally savvy but also effectively adopt and adapt.

Filter results

Date

Article Type

Site Category

Author