Search results for "event marketing"

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New LinkedIn programs aim to grow the content-marketing ecosystem
Apr 24, 2014
Jason Wincuinas

New LinkedIn programs aim to grow the content-marketing ecosystem

HONG KONG - LinkedIn’s strategy is to expand the company’s profile beyond a social network to encompass business publishing. Senior director Olivier Legrand explains how two new programmes aim to widen the audience and boost the quality of the content marketing favoured on the site.

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Hong Kong is always on: Mobile’s deep marketing role in the city
Nov 6, 2013
Jason Wincuinas

Hong Kong is always on: Mobile’s deep marketing role in the city

Moblie use across Asia-Pacific plays a key role for reaching consumers. The city's relatively low data-plan costs and density of wifi coverage make it a unique study for the role of mobile in the marketing process. The Mindshare & Yahoo Smart Device Study 2013 takes a deep look at mobile integration and concludes it's not just a device, it's a way of life.

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SAP sailing into social metrics
Feb 26, 2014
Jason Wincuinas

SAP sailing into social metrics

As the technical partner for the Extreme Sailing Series and sponsor of its own team in the competition, SAP uses data to enhance the experience of fans and sailors alike. While measuring key start line parameters including: angle to wind, favoured side and advantage, all in real-time, the company also analyzes social media to measure the event’s reach.

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Alibaba and Baidu’s mounting claim on global ad spend
Dec 15, 2014
Jason Wincuinas

Alibaba and Baidu’s mounting claim on global ad spend

It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.

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Boost brand engagement on social media: Webinar
Aug 11, 2014
Jason Wincuinas

Boost brand engagement on social media: Webinar

Storytelling might be vital in traditional, linear media, but to drive engagement on social channels, brands might want to think about adding conversationalists to the team.

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Get a grip on your data, your consumers, your clients
Aug 24, 2015
Jenny Chan 陳詠欣, Jason Wincuinas

Get a grip on your data, your consumers, your clients

HONG KONG - An intimate breakfast briefing around Asia’s Top 1000 Brands (the second in a series of three) this morning examined how brands can stay abreast of changing consumer behaviour, with observations from companies including Sony, Fuji Xerox, HSBC, Calvin Klein and Pizza Hut.

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The new Digital A-List China is A-live
Apr 22, 2015
Jason Wincuinas

The new Digital A-List China is A-live

The second annual Digital A-list China is out and online. A gala dinner follows today’s Digital360 conference in Shanghai to honour this year’s inductees.

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Google's Eric Schmidt: Think global, act local? Forget the 'local' part
Nov 4, 2013
Jason Wincuinas

Google's Eric Schmidt: Think global, act local? Forget the 'local' part

HONG KONG - In town to announce a university partnership Monday morning, the internet giant’s executive chairman emphasized working in the digital era and solving the world’s problems, although an age-old local issue still stalled everyone.

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TV's complicated future: Casbaa 2014
Oct 29, 2014
Jason Wincuinas

TV's complicated future: Casbaa 2014

HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.

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Inside Lenovo's partnership with YouTube star Ryan Higa
Feb 23, 2015
Jason Wincuinas

Inside Lenovo's partnership with YouTube star Ryan Higa

Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.

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Programmatic and creativity: Marriage of the mediums
Sep 25, 2014
Jason Wincuinas

Programmatic and creativity: Marriage of the mediums

SPIKES ASIA - The more personal an ad is, the more engaging it is. Simple enough on the strategic level, but how do we get there? Chris Dobson, executive chairman of The Exchange Lab, shared techniques to programmatically blend digital, social and creative to boost engagement.

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Webinar: Scaling social for business
Jul 22, 2015
Jason Wincuinas

Webinar: Scaling social for business

If there were a channel that engaged close to half the region’s population and could drive a quarter of your sales, would you want to know more about it? Well there is, and you can. But it’s much bigger than just a sales tool.

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Q&A: Martin Sorrell on innovation in China
Jul 15, 2015
Jason Wincuinas

Q&A: Martin Sorrell on innovation in China

In anticipation of Campaign's upcoming innovation issue, we present a timely Q&A with WPP's Sir Martin Sorrell that examines what's fuelling innovation in China today.

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Tipping point with digital video in APAC
Jun 21, 2015
Jason Wincuinas

Tipping point with digital video in APAC

Can you incorporate programmatic buying with an online video strategy? What are the risks and opportunities, and what strategies are working? Campaign's next edition in its webinar series looks at the video landscape, digs into the massive growth numbers and helps you answer questions about adopting video into your ad strategy.

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Creativity in social media: The next generation
Sep 25, 2014
Jason Wincuinas

Creativity in social media: The next generation

SPIKES ASIA - The big idea is dead. Digital and social technology changes how ideas form and where they come from. To thrive today, brands and agencies need to be flat and fast, says Marc Landsberg, founder and CEO of Social Deviant.

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Nurturing the relevance dynamic: LinkedIn's Hari Krishnan
Oct 28, 2013
Jason Wincuinas

Nurturing the relevance dynamic: LinkedIn's Hari Krishnan

HONG KONG - It’s not a buzz-phrase yet but expect ‘relevance marketing’ to supersede the idea of content marketing in the near future. The value of social networking isn’t in the clicks; it’s in the relationships. If you ever bought a product because your mother told you it was a good idea, you’ve already seen the concept in action.

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Panel change for Campaign’s programmatic-buying webinar on 25 June
Jun 23, 2014
Jason Wincuinas

Panel change for Campaign’s programmatic-buying webinar on 25 June

HONG KONG - Marketing is more digital than ever and building brand awareness in that arena is now more vital than ever. Which is why Campaign Asia-Pacific picked the topic of branding and multi-screen strategies for our follow-up webinar on programmatic buying, the second in our series on the advertising technology presented in conjunction with Turn.

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Wrap up: 9 things you need to know this week
Dec 4, 2014
Jason Wincuinas

Wrap up: 9 things you need to know this week

HONG KONG - Here’s our weekly windup of key things that got us thinking and readers talking this week: a perplexing pun quash in China, app communities, nearly naked in Singapore, low-tier opportunity, Facebook video ads, Asian programmatic, Absolut music, digital war rooms and the year in review.

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Drive relevant, real-time and responsive action on social media
Aug 20, 2014
Jason Wincuinas

Drive relevant, real-time and responsive action on social media

Social media and media that has been socialised have changed the dynamics for how brands present their face to the world. Easy enough to point out but how do we tackle the issue on a daily basis? Luckily there is some advice on this, and in this case it’s actually free.

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Branding with programmatic buying: Next in our webinar series
Jun 16, 2014
Jason Wincuinas

Branding with programmatic buying: Next in our webinar series

HONG KONG - You’ve heard of RTB as real-time bidding, but what about the idea of real-time branding? Online advertising offers brands more options for taking advantage of context, news cycles and popular trends than any previous technology. But using it effectively can still be elusive. Our next webinar asks experts to shed some light on the subject.

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