HONG KONG - LinkedIn’s strategy is to expand the company’s profile beyond a social network to encompass business publishing. Senior director Olivier Legrand explains how two new programmes aim to widen the audience and boost the quality of the content marketing favoured on the site.
Moblie use across Asia-Pacific plays a key role for reaching consumers. The city's relatively low data-plan costs and density of wifi coverage make it a unique study for the role of mobile in the marketing process. The Mindshare & Yahoo Smart Device Study 2013 takes a deep look at mobile integration and concludes it's not just a device, it's a way of life.
As the technical partner for the Extreme Sailing Series and sponsor of its own team in the competition, SAP uses data to enhance the experience of fans and sailors alike. While measuring key start line parameters including: angle to wind, favoured side and advantage, all in real-time, the company also analyzes social media to measure the event’s reach.
It’s no secret China’s digital marketing sector has been on a tear recently. New numbers show just how much.
Storytelling might be vital in traditional, linear media, but to drive engagement on social channels, brands might want to think about adding conversationalists to the team.
HONG KONG - An intimate breakfast briefing around Asia’s Top 1000 Brands (the second in a series of three) this morning examined how brands can stay abreast of changing consumer behaviour, with observations from companies including Sony, Fuji Xerox, HSBC, Calvin Klein and Pizza Hut.
The second annual Digital A-list China is out and online. A gala dinner follows today’s Digital360 conference in Shanghai to honour this year’s inductees.
HONG KONG - In town to announce a university partnership Monday morning, the internet giant’s executive chairman emphasized working in the digital era and solving the world’s problems, although an age-old local issue still stalled everyone.
HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.
SPIKES ASIA - The more personal an ad is, the more engaging it is. Simple enough on the strategic level, but how do we get there? Chris Dobson, executive chairman of The Exchange Lab, shared techniques to programmatically blend digital, social and creative to boost engagement.
If there were a channel that engaged close to half the region’s population and could drive a quarter of your sales, would you want to know more about it? Well there is, and you can. But it’s much bigger than just a sales tool.
In anticipation of Campaign's upcoming innovation issue, we present a timely Q&A with WPP's Sir Martin Sorrell that examines what's fuelling innovation in China today.
Can you incorporate programmatic buying with an online video strategy? What are the risks and opportunities, and what strategies are working? Campaign's next edition in its webinar series looks at the video landscape, digs into the massive growth numbers and helps you answer questions about adopting video into your ad strategy.
SPIKES ASIA - The big idea is dead. Digital and social technology changes how ideas form and where they come from. To thrive today, brands and agencies need to be flat and fast, says Marc Landsberg, founder and CEO of Social Deviant.
HONG KONG - It’s not a buzz-phrase yet but expect ‘relevance marketing’ to supersede the idea of content marketing in the near future. The value of social networking isn’t in the clicks; it’s in the relationships. If you ever bought a product because your mother told you it was a good idea, you’ve already seen the concept in action.
HONG KONG - Marketing is more digital than ever and building brand awareness in that arena is now more vital than ever. Which is why Campaign Asia-Pacific picked the topic of branding and multi-screen strategies for our follow-up webinar on programmatic buying, the second in our series on the advertising technology presented in conjunction with Turn.
HONG KONG - Here’s our weekly windup of key things that got us thinking and readers talking this week: a perplexing pun quash in China, app communities, nearly naked in Singapore, low-tier opportunity, Facebook video ads, Asian programmatic, Absolut music, digital war rooms and the year in review.
Social media and media that has been socialised have changed the dynamics for how brands present their face to the world. Easy enough to point out but how do we tackle the issue on a daily basis? Luckily there is some advice on this, and in this case it’s actually free.
HONG KONG - You’ve heard of RTB as real-time bidding, but what about the idea of real-time branding? Online advertising offers brands more options for taking advantage of context, news cycles and popular trends than any previous technology. But using it effectively can still be elusive. Our next webinar asks experts to shed some light on the subject.