Search results for "event marketing"

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Levi's hires Dattatreya Gupta for digital marketing division
Jul 9, 2010
Jane Leung

Levi's hires Dattatreya Gupta for digital marketing division

SINGAPORE - Levi Strauss has hired Dattatreya Gupta as senior manager of digital marketing for Asia-Pacific and South Africa.

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Jiefang Daily appoints Precision Digital Marketing
Jul 21, 2009
Jane Leung

Jiefang Daily appoints Precision Digital Marketing

SHANGHAI - Shanghai's Government-owned newspaper group Jiefang Daily has signed with Precision Digital Marketing on a tactical and ad sales partnership for the JFDaily.com.

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Lance Shields joins MRM Japan as digital marketing director
Jul 29, 2010
Jane Leung

Lance Shields joins MRM Japan as digital marketing director

TOKYO – MRM Worldwide Japan has appointed Lance Shields (pictured) to a newly created digital marketing director role to lead digital planning, social media and search.

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Everyone wants a piece of China's online ad market
Jul 25, 2010
Jane Leung

Everyone wants a piece of China's online ad market

BEIJING – Despite rapid growth and increasing interest from global agencies and advertisers, China's online advertising system is still lacking transparency.

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Everyone wants a piece of China's online ad market
Jul 22, 2010
Jane Leung

Everyone wants a piece of China's online ad market

BEIJING – Despite rapid growth and increasing interest from global agencies and advertisers, China's online advertising system is still lacking transparency.

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China to grow 15 per cent in luxury market : Labbrand Digital IQ
Jul 20, 2010
Jane Leung

China to grow 15 per cent in luxury market : Labbrand Digital IQ

SHANGHAI – Market research and brand strategy agency Labbrand Consulting Shanghai, projects China will achieve 15 per cent growth in the luxury market for 2010.

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Twitter activates @earlybird account to promote advertiser offers
Jul 7, 2010
Jane Leung

Twitter activates @earlybird account to promote advertiser offers

GLOBAL – Twitter has launched an internally managed e-commerce account called @earlybird to tweet offers from selected advertisers.

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Leo Burnett delivers Cannes Lions 2010 with David on Demand
Jun 21, 2010
Jane Leung

Leo Burnett delivers Cannes Lions 2010 with David on Demand

Leo Burnett Worldwide takes those missing out on the action at Cannes Lions 2010 to the heart of the event with an experiential campaign titled ‘David on Demand’.

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Virgin Atlantic Airways | Your Airline's Either Got it or it Hasn't | Global
May 24, 2010
Jane Leung

Virgin Atlantic Airways | Your Airline's Either Got it or it Hasn't | Global

Virgin Atlantic Airways has created a smoking global campaign to illustrate their airline is the best way to fly.

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Microsoft launches Digital Quotient to measure online 'know-how'
Aug 1, 2010
Jane Leung

Microsoft launches Digital Quotient to measure online 'know-how'

SINGAPORE – Microsoft Advertising has developed a tool to test the Digital Quotient (DQ) among people, especially those that consider themselves to be digital pioneers.

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Microsoft launches Digital Quotient to measure online 'know-how'
Jul 29, 2010
Jane Leung

Microsoft launches Digital Quotient to measure online 'know-how'

HONG KONG – Microsoft Advertising has developed a tool to test the Digital Quotient (DQ) among people, especially those that consider themselves to be digital pioneers.

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adidas launches adidas.tv in Asia-Pacific
Feb 10, 2010
Jane Leung

adidas launches adidas.tv in Asia-Pacific

HONG KONG - adidas has launched an online video platform, adidas.tv, in Asia-Pacific to update fans on product news, marketing campaigns and exclusive interviews with adidas' athletes.

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Game Spot Asia launches for gaming fans in the region
Nov 22, 2010
Jane Leung

Game Spot Asia launches for gaming fans in the region

SINGAPORE – Online content company CBS Interactive is bringing video gaming site Game Spot Asia to the region.

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Parenting website Little Steps launches in Hong Kong
Sep 27, 2010
Jane Leung

Parenting website Little Steps launches in Hong Kong

HONG KONG - Shea Stanley and Amie Hibbard have co-founded Little Steps in Hong Kong, a free informative website and email newsletter devoted to parents.

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Hewlett-Packard and Cartoon Network partners to inspire creativity in kids
Jul 5, 2010
Jane Leung

Hewlett-Packard and Cartoon Network partners to inspire creativity in kids

Hewlett-Packard (HP) and Cartoon Network are teaming up to host the Toon Creator Awards 2010 to involve children in the Asia-Pacific region.

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Alibaba launches two new shopping platforms
Jun 28, 2010
Jane Leung

Alibaba launches two new shopping platforms

HANGZHOU – Alibaba Group’s online shopping and socialising platform Taobao has partnered with Wasu Media Internet to launch an interactive television shopping platform and a digital portal.

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Lifestyle Asia magazine launches in Manila
Aug 5, 2009
Jane Leung

Lifestyle Asia magazine launches in Manila

MANILA - Lifestyle Asia, an online English-language magazine, is due to launch in the Philippines and has formed a joint venture with advertising and public relations agency Thinline.

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alivenotdead.com appoints Fluid Media in Hong Kong
Mar 24, 2010
Jane Leung

alivenotdead.com appoints Fluid Media in Hong Kong

HONG KONG - Fluid Media, a subsidiary of Fluid Group, has been appointed the exclusive advertising and media representative for local celebrity social media site alivenotdead.com.

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Facebook partners with MOL Global for Facebook Credits
Jul 8, 2010
Jane Leung

Facebook partners with MOL Global for Facebook Credits

KUALA LUMPUR - MOL Global has announced a strategic partnership with Facebook on a new payment model for virtual goods, online games and applications in Asia.

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CASE STUDY: McDonald’s celebrates 20 years in China on Douban.com
Aug 31, 2010
Jane Leung

CASE STUDY: McDonald’s celebrates 20 years in China on Douban.com

In celebration of its 20th anniversary in China, McDonald’s has partnered with Chinese entertainment portal Douban for a social media campaign.

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