Search results for "event marketing"

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Goodbye cruel year;  can 2017 do worse?
Jan 2, 2017
James Thompson

Goodbye cruel year; can 2017 do worse?

The past 12 months have been ‘WRONG’ on almost every level, but marketers can work for a better world over the coming year, writes Diageo Reserve's James Thompson.

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When trust is snapped
Jan 7, 2018
James Thompson

When trust is snapped

Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.

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Targeting works, but can be controversial
Mar 22, 2015
James Thompson

Targeting works, but can be controversial

A BMW promotion using fine-grained targeting on WeChat recently proved that few things are so inviting as being excluded, writes James Thompson.

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