Search results for "event marketing"

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Ogilvy to discard sub-brands
Jan 31, 2017
I-Hsien Sherwood, Steve Barrett

Ogilvy to discard sub-brands

CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.

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CES 2018: Artificial intelligence needs to get to know you better
Jan 14, 2018
I-Hsien Sherwood

CES 2018: Artificial intelligence needs to get to know you better

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

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Does SapientRazorfish herald the eclipse of Publicis brands?
Nov 20, 2016
I-Hsien Sherwood

Does SapientRazorfish herald the eclipse of Publicis brands?

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

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