Search results for "event marketing"

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Behind the scenes of Singles Day 2018: strategies of the major platforms
Nov 8, 2018
Helen Roxburgh

Behind the scenes of Singles Day 2018: strategies of the major platforms

Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.

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The digitisation of luxury in China
May 4, 2017
Helen Roxburgh

The digitisation of luxury in China

DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.

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Japan gets to grips with programmatic technology
Jul 24, 2016
Helen Roxburgh

Japan gets to grips with programmatic technology

In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.

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What's driving Japan's growing appetite for smart data
Jul 12, 2016
Helen Roxburgh

What's driving Japan's growing appetite for smart data

Despite its maturity, Japan lags the US and Europe in its use of data to inform marketing. Yet marketers are demanding more from their investments, and more transparency.

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China digital report: Are the BAT titans watching their backs?
Apr 1, 2018
Helen Roxburgh

China digital report: Are the BAT titans watching their backs?

Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.

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Is China's data protection scene reaching maturity?
Feb 11, 2019
Helen Roxburgh

Is China's data protection scene reaching maturity?

Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.

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Digital China Report: Mobile first and last
Apr 19, 2016
Helen Roxburgh

Digital China Report: Mobile first and last

Mobile commerce isn’t ‘important’ in China, it’s everything. A look at the current landscape, the potential disruptors and the impacts for brands.

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The internet of things: Opportunities and risks for connected brands
Apr 29, 2015
Helen Roxburgh

The internet of things: Opportunities and risks for connected brands

The internet of things spells new opportunities to play a role in consumer’s lives—and brings a host of thorny privacy issues.

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