Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.
DIGITAL CHINA: High-end brands are dropping their former digital reticence and learning to embrace online engagement.
In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.
Despite its maturity, Japan lags the US and Europe in its use of data to inform marketing. Yet marketers are demanding more from their investments, and more transparency.
Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.
Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.
Mobile commerce isn’t ‘important’ in China, it’s everything. A look at the current landscape, the potential disruptors and the impacts for brands.
The internet of things spells new opportunities to play a role in consumer’s lives—and brings a host of thorny privacy issues.