Search results for "event marketing"

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P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'
Apr 15, 2019
Gurjit Degun

P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'

P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.

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We Are Social expands to Shanghai
May 6, 2015
Gurjit Degun

We Are Social expands to Shanghai

We Are Social, the global social media agency, is opening a Shanghai office which will be led by Pete Lin, the former general manager and chief marketing strategist at Gravity Group Asia.

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UK government, advertisers pull YouTube ads
Mar 20, 2017
Gurjit Degun

UK government, advertisers pull YouTube ads

Move follows investigation by Times of London showing that brands are unwittingly funding extremist videos.

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'We need to bring trust back': Havas Media Group launches ad fraud solution
Jun 9, 2015
Gurjit Degun

'We need to bring trust back': Havas Media Group launches ad fraud solution

Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach.

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