Search results for "event marketing"

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Make video fit for platform, fit for purpose
Apr 3, 2018
Phil Townend, Gavin Buxton

Make video fit for platform, fit for purpose

Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.

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The next generation of mobile ads will be user-centric
Jul 24, 2016
Gavin Buxton

The next generation of mobile ads will be user-centric

Developing effective advertising for the most intimate platform ever created requires a different mindset, writes Gavin Buxton of S4M.

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