Search results for "event marketing"

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O2O: An opportunity or a distraction for brand managers?
Nov 16, 2016
Gareth Ellen

O2O: An opportunity or a distraction for brand managers?

The Singles Day hype makes many marketers eager to jump into O2O. Gareth Ellen of Geometry Global offers some notes of caution and some advice.

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Analysing JD.com's moves into retail space
May 9, 2017
Gareth Ellen

Analysing JD.com's moves into retail space

The online retailer's aggressive plans suggest that an omnichannel shopper experience isn't possible without a physical footprint.

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