Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.
The inaugural TubeMogul University event for Southeast Asia took place in Singapore on 14 April. Approximately 60 representatives from agencies and brands attended the half-day event, which focused on topics relating to advancements and trends in the programmatic industry, combined with best practices for using programmatic software to achieve effective brand performance.
SINGAPORE - Having recently signed a deal to enhance Tenthavenue's platform for mobile marketing in emerging markets, Anurag Banerjee, chief growth officer at Ozonetel Systems, explains the challenges advertisers face in such markets, and the evolving set of methods available to overcome them.
SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.
SINGAPORE - GoDaddy has launched in 11 new markets in Asia, targeting small and medium-sized business owners. But don't expect to see the brand running the type of bawdy ads it became famous for in the US.
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SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.
New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.
SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.
SINGAPORE - Bjorn Sprengers, CMO of PropertyGuru Group, believes tapping small data and driving content marketing will be the key to standing out in an increasingly competitive marketplace. He crunches the data for Campaign Asia-Pacific.
Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.
Salesforce Marking Cloud’s Asia head talks about frustrations with CMOs and what new innovations coming out of Dreamforce this year hold for brands.
Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising
SINGAPORE –For Hotel booking firm Agoda’s VP of business development Timothy Hughes, the ultimate Holy Grail in marketing and the larger business objective, is execution.
SINGAPORE - More advertisers are adopting a cross-channel approach by combining desktop and mobile while shifting to completion rate as a key branding metric, according to new research from TubeMogul.
GLOBAL – Brand marketers are not taking full advantage of the opportunity to execute more integrated digital video marketing campaigns, says Sizmek.
Mobile now accounts for 68 per cent of social ad clicks and 50 per cent search ad clicks, according to new data from Kenshoo's third quarter snapshot. Please see the related-article link below for more information.
SINGAPORE – Over the next two years, 97 percent of marketing leaders plan to either further increase or maintain their level of spending on digital marketing, according to a new report by Salesforce.
SINGAPORE – When it comes to marketers grappling with the multitude of technology at their disposal to do their jobs, there are two distinct challenges at play, according to Oracle: managing the potential of content marketing and optimizing it across multiple channels.
SINGAPORE - B2C marketers in Asia Pacific are becoming increasingly active in social marketing, but their level of satisfaction with various social platforms remains mixed, according to a new report by Forrester.