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Photos: Unruly Singapore 'Meet the makers' event
Nov 21, 2016
Gabey Goh

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

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Inaugural TubeMogul University event in SEA
Apr 26, 2016
Gabey Goh

Inaugural TubeMogul University event in SEA

The inaugural TubeMogul University event for Southeast Asia took place in Singapore on 14 April. Approximately 60 representatives from agencies and brands attended the half-day event, which focused on topics relating to advancements and trends in the programmatic industry, combined with best practices for using programmatic software to achieve effective brand performance.

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Mobile marketing in emerging markets: A tale of two worlds
Oct 28, 2015
Gabey Goh

Mobile marketing in emerging markets: A tale of two worlds

SINGAPORE - Having recently signed a deal to enhance Tenthavenue's platform for mobile marketing in emerging markets, Anurag Banerjee, chief growth officer at Ozonetel Systems, explains the challenges advertisers face in such markets, and the evolving set of methods available to overcome them.

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Marketing is not about campaigns anymore: Salesforce
Oct 1, 2015
Gabey Goh

Marketing is not about campaigns anymore: Salesforce

SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.

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GoDaddy launches in 11 Asian markets with personalised marketing priorities
Mar 2, 2016
Gabey Goh

GoDaddy launches in 11 Asian markets with personalised marketing priorities

SINGAPORE - GoDaddy has launched in 11 new markets in Asia, targeting small and medium-sized business owners. But don't expect to see the brand running the type of bawdy ads it became famous for in the US.

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Tech wrap-up: Mobile matters and machines in marketing
Jul 28, 2016
Gabey Goh

Tech wrap-up: Mobile matters and machines in marketing

A weekly round-up of tech news and announcements.

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Programmatic adoption by APAC marketers on the rise: MediaMath
May 19, 2016
Gabey Goh

Programmatic adoption by APAC marketers on the rise: MediaMath

SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.

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Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research
Aug 29, 2016
Gabey Goh

Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research

New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.

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Inbound marketing giving SMEs a competitive edge
Nov 27, 2015
Gabey Goh

Inbound marketing giving SMEs a competitive edge

SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.

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Data and content key ingredients for PropertyGuru’s marketing mix
Mar 8, 2016
Gabey Goh

Data and content key ingredients for PropertyGuru’s marketing mix

SINGAPORE - Bjorn Sprengers, CMO of PropertyGuru Group, believes tapping small data and driving content marketing will be the key to standing out in an increasingly competitive marketplace. He crunches the data for Campaign Asia-Pacific.

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AdAsia launches influencer-marketing platform CastingAsia
Aug 24, 2016
Gabey Goh

AdAsia launches influencer-marketing platform CastingAsia

Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.

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Tech tools can help marketers return to creativity: Salesforce
Oct 6, 2016
Gabey Goh

Tech tools can help marketers return to creativity: Salesforce

Salesforce Marking Cloud’s Asia head talks about frustrations with CMOs and what new innovations coming out of Dreamforce this year hold for brands.

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Marketplace quality a top concern for APAC marketers: OpenX study
Sep 15, 2016
Gabey Goh

Marketplace quality a top concern for APAC marketers: OpenX study

Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising

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Execution, not sexy: Agoda outlines marketing aims
Oct 22, 2015
Gabey Goh

Execution, not sexy: Agoda outlines marketing aims

SINGAPORE –For Hotel booking firm Agoda’s VP of business development Timothy Hughes, the ultimate Holy Grail in marketing and the larger business objective, is execution.

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Marketers increase reliance on video completion as branding metric
Nov 1, 2015
Gabey Goh

Marketers increase reliance on video completion as branding metric

SINGAPORE - More advertisers are adopting a cross-channel approach by combining desktop and mobile while shifting to completion rate as a key branding metric, according to new research from TubeMogul.

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Video ads still sidelined in marketing mix: Sizmek
Oct 21, 2015
Gabey Goh

Video ads still sidelined in marketing mix: Sizmek

GLOBAL – Brand marketers are not taking full advantage of the opportunity to execute more integrated digital video marketing campaigns, says Sizmek.

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Q3 2015 Digital Marketing Snapshot: Kenshoo
Oct 14, 2015
Gabey Goh

Q3 2015 Digital Marketing Snapshot: Kenshoo

Mobile now accounts for 68 per cent of social ad clicks and 50 per cent search ad clicks, according to new data from Kenshoo's third quarter snapshot. Please see the related-article link below for more information.

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Digital marketing category
Apr 7, 2016
Gabey Goh

Digital marketing category "redundant" as online spend hits tipping point

SINGAPORE – Over the next two years, 97 percent of marketing leaders plan to either further increase or maintain their level of spending on digital marketing, according to a new report by Salesforce.

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Clear vision and creativity key to unlocking marketing automation benefits: Oracle
Apr 6, 2016
Gabey Goh

Clear vision and creativity key to unlocking marketing automation benefits: Oracle

SINGAPORE – When it comes to marketers grappling with the multitude of technology at their disposal to do their jobs, there are two distinct challenges at play, according to Oracle: managing the potential of content marketing and optimizing it across multiple channels.

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Marketer satisfaction with social media fails to match usage: Forrester
Feb 15, 2016
Gabey Goh

Marketer satisfaction with social media fails to match usage: Forrester

SINGAPORE - B2C marketers in Asia Pacific are becoming increasingly active in social marketing, but their level of satisfaction with various social platforms remains mixed, according to a new report by Forrester.

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