Search results for "event marketing"

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Email “still an alpha channel” for marketing
Jun 18, 2019
Faaez Samadi

Email “still an alpha channel” for marketing

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

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DAN acquires Happy Marketer
Feb 20, 2019
Faaez Samadi

DAN acquires Happy Marketer

Digital agency will be rolled into Merkle.

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How Saleswhale is using AI to bridge the marketing-sales gap
May 14, 2019
Faaez Samadi

How Saleswhale is using AI to bridge the marketing-sales gap

The Singapore startup is employing innovative new technology to solve a longstanding problem.

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Watch: DBS marketing chief on immersive content
Mar 13, 2019
Faaez Samadi

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Data ownership critical to successful digital marketing
Nov 20, 2018
Faaez Samadi

Data ownership critical to successful digital marketing

Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellists at Re:Con Thailand.

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Marketing must solve business problems to maintain its value
Apr 7, 2019
Faaez Samadi, Robert Sawatzky

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

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Techies and marketers now speaking the same language: Expedia CMO
Oct 11, 2018
Faaez Samadi

Techies and marketers now speaking the same language: Expedia CMO

Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.

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We’re about innovation without chaos: Mars global marketing head
Aug 13, 2018
Faaez Samadi

We’re about innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.

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IPG acquires Acxiom Marketing Solutions for US$2.3 billion
Jul 2, 2018
Faaez Samadi

IPG acquires Acxiom Marketing Solutions for US$2.3 billion

Data marketing firm will become part of IPG Mediabrands portfolio.

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Indonesia biggest APAC market for Instagram
Jul 25, 2017
Faaez Samadi

Indonesia biggest APAC market for Instagram

Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.

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Today’s marketers: A 'lost generation'?
Oct 29, 2017
Faaez Samadi

Today’s marketers: A 'lost generation'?

Facebook's Reynold D’Silva sounds an alarm for mid- to senior-level marketers.

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Mobile video ad market soars in Southeast Asia: InMobi
Feb 7, 2018
Faaez Samadi

Mobile video ad market soars in Southeast Asia: InMobi

TOP OF THE CHARTS: New report reveals the exponential growth in mobile ads in the region, with Indonesia becoming one of the top markets globally.

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How AirAsia used content marketing to drive a bookings take-off
Aug 7, 2018
Faaez Samadi

How AirAsia used content marketing to drive a bookings take-off

CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.

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Mobile marketing means 'more than just Google and Facebook'
Apr 23, 2017
Faaez Samadi

Mobile marketing means 'more than just Google and Facebook'

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

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China, new economies driving ad market growth: GroupM
Dec 5, 2016
Faaez Samadi

China, new economies driving ad market growth: GroupM

Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.

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Slower growth in APAC ad market: Magna report
Dec 4, 2016
Faaez Samadi

Slower growth in APAC ad market: Magna report

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

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APAC marketers struggling to manage countless touchpoints: TNS
Aug 31, 2016
Faaez Samadi

APAC marketers struggling to manage countless touchpoints: TNS

Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.

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Wunderman Thompson APAC CEO: “The pendulum has swung too far towards efficiency”
Jun 2, 2019
Faaez Samadi

Wunderman Thompson APAC CEO: “The pendulum has swung too far towards efficiency”

Annette Male tells Campaign Asia-Pacific how the new agency wants to redress the balance between creativity and tech, and why talent is central to her leadership strategy.

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Less can be more, even in digital
Nov 21, 2017
Faaez Samadi

Less can be more, even in digital

At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.

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Twitter ready to kick off global World Cup conversation
Jun 12, 2018
Faaez Samadi

Twitter ready to kick off global World Cup conversation

Maya Hari says the platform is primed for football fever through new content partnerships and its position as “the world’s 24/7 sports bar”.

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