Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.
Digital agency will be rolled into Merkle.
The Singapore startup is employing innovative new technology to solve a longstanding problem.
Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.
Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellists at Re:Con Thailand.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.
Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.
Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.
Data marketing firm will become part of IPG Mediabrands portfolio.
Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.
Facebook's Reynold D’Silva sounds an alarm for mid- to senior-level marketers.
TOP OF THE CHARTS: New report reveals the exponential growth in mobile ads in the region, with Indonesia becoming one of the top markets globally.
CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.
Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.
Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.
The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.
Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.
Annette Male tells Campaign Asia-Pacific how the new agency wants to redress the balance between creativity and tech, and why talent is central to her leadership strategy.
At an IPG Mediabrands’ roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.
Maya Hari says the platform is primed for football fever through new content partnerships and its position as “the world’s 24/7 sports bar”.