Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.
A digital transformation isn't about building an e-commerce site, or any other single tactic, for that matter. As Erik Ingvoldstad of Acoustic explains, it's nothing short of a re-imagining of your company for the digital age. Here's how to approach this critical process.