Search results for "event marketing"

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Live Issue... Media owners must wait for the Olympic storm to pass
Jul 29, 2008
Ella Fitzsimmons

Live Issue... Media owners must wait for the Olympic storm to pass

Barely a week goes by without news of another Chinese media crackdown.

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Adidas launches HK Olympic push
Jul 27, 2008
Ella Fitzsimmons

Adidas launches HK Olympic push

HONG KONG - Two weeks ahead of the opening ceremony for the Olympic Games, adidas has launched a new television ad, dubbed 'Game Time' for the Hong Kong market.

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Heineken takes on Arc Leo Burnett
Jul 23, 2008
Ella Fitzsimmons

Heineken takes on Arc Leo Burnett

HONG KONG - Heineken has handed its below-the-line duties for Heineken World and Heineken Extra Cold to Arc Leo Burnett Hong Kong, without a pitch.

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