Search results for "event marketing"

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Google's exit; Baidu's monopoly will cause advertisers to reevaluate search spend in China.
Feb 7, 2010
David Wolf

Google's exit; Baidu's monopoly will cause advertisers to reevaluate search spend in China.

Google's departure appeared to imply that the winner of the day was Baidu, now left standing as the dominant player in online search, and the potential beneficiary of an estimated US$400 million in search ad dollars looking for a new home.

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Why wait for Tudou to capture China's online viewers?
Apr 28, 2010
David Wolf

Why wait for Tudou to capture China's online viewers?

David Wolf, CEO of Wolf Group Asia, tells the industry to stop waiting for Tudou and Youku to reach Chinese netizens and show them the way instead.

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