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Social networking is expanding its reach into the 35+ market and beyond
Mar 3, 2010
David Tiltman

Social networking is expanding its reach into the 35+ market and beyond

Social networks were once the domain of the young and tech-savvy. Not anymore, as Facebook reports a huge growth in older users last year.

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Nike scoops Digital Brand of the Year award
Nov 20, 2008
David Tiltman

Nike scoops Digital Brand of the Year award

HONG KONG - Nike has been named as the Digital Brand of the Year ahead of next week's Digital Media Awards.

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Live coverage deal between IPL & YouTube gives TV sport a wake-up call
Feb 18, 2010
David Tiltman

Live coverage deal between IPL & YouTube gives TV sport a wake-up call

As cricket's Indian Premier League (IPL) strikes a global deal with online video kings YouTube, traditional broadcasters of sport, their advertisers and sponsors are left to consider the future implications of the groundbreaking deal.

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Music's comeback mobilises brands
Jun 15, 2010
David Tiltman

Music's comeback mobilises brands

With the music industry finally embracing the online space, brands are learning to build relationships through entertainment.

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China issues media blackout on lip-synching episode
Aug 12, 2008
David Tiltman

China issues media blackout on lip-synching episode

BEIJING - Chinese authorities have imposed a ban on coverage of the lip-synching episode from the Olympic opening ceremony.

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Beckoning Asia's digital community
Mar 14, 2010
David Tiltman

Beckoning Asia's digital community

Inconsistency and regulation present a challenge, but Vietnam is an attractive prospect for experimentation and opportunities are there for marketers who make time to engage.

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All about growing automation and the rise of ad exchanges
Apr 26, 2010
David Tiltman

All about growing automation and the rise of ad exchanges

Buying digital display ads is becoming an increasingly complex process. Growing automation has led to the rise of ad exchanges, so-called 'real-time bidding' (RTB) and a host of other services. What do Asia's marketers and agencies need to know?

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Baidu benefits from paid search boom
Jul 24, 2008
David Tiltman

Baidu benefits from paid search boom

CHINA - Chinese search engine Baidu has unveiled a 100% leap in second-quarter revenues as marketers increase their use of paid search.

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Baidu benefits from paid search boom
Jul 24, 2008
David Tiltman

Baidu benefits from paid search boom

CHINA - Chinese search engine Baidu has unveiled a 100% leap in second-quarter revenues as marketers increase their use of paid search.

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Google vs Apple: The fight for Asia's mobile ad sector
Jan 27, 2010
David Tiltman

Google vs Apple: The fight for Asia's mobile ad sector

CHINA - Google and Apple seek global supremacy, but who is best placed to cater for Asia?

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OgilvyOne, OMG seal JVs with internet specialists
Nov 12, 2008
David Tiltman, Anita Davis

OgilvyOne, OMG seal JVs with internet specialists

ASIA-PACIFIC - Two of the region's biggest networks have unveiled digital joint ventures as they seek to bolster their online marketing offering.

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Can Apple make mobile ads work?
Jun 20, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

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Can Apple make mobile ads work?
Jun 20, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

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Can Apple make mobile ads work?
Jun 18, 2010
David Tiltman

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

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Is digital outdoor living up to the hype?
Jun 15, 2010
David Tiltman

Is digital outdoor living up to the hype?

Spend, screens and innovation are rising, but a lack of solid measurement remains a pressing concern.

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Asia's top digital brands: Embracing social channels
Dec 31, 2009
David Tiltman

Asia's top digital brands: Embracing social channels

Brands need to embrace social channels more fully if they are to raise trust levels.

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Cathay overhauls website to push service
Sep 2, 2008
David Tiltman

Cathay overhauls website to push service

HONG KONG - Cathay Pacific has upgraded its 'Experience' website as it switches the focus of its marketing onto its service.

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Media unveils revamped website
Aug 7, 2008
David Tiltman

Media unveils revamped website

ASIA-PACIFIC - Media magazine today relaunches its website as it increases its focus on online news.

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WPP strengthens its Asian digital offering
Sep 4, 2008
David Tiltman

WPP strengthens its Asian digital offering

ASIA-PACIFIC - WPP has bolstered its Asian digital offering through initiatives in in-game advertising and digital production.

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All about social media experts
May 12, 2010
David Tiltman

All about social media experts

McDonald's decision to appoint its first director of social media in the US underlines the growing importance of channels such as Facebook and Twitter to major consumer brands.

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