SINGAPORE - The International Conference on Online Media Measurement (I-COM) has expanded into Asia, appointing former Starcom MediaVest executive director Shashank Tripathi as its vice-chairman in the region.
SINGAPORE - Boutique Singapore-based marketing agency Platzner has announced a partnership with web engineering company District 3 Asia.
ASIA-PACIFIC - Facebook, Twitter, and YouTube are almost always at the core of any brand's social media strategy - but can campaigns there be measured with any real accuracy? Experts are divided.
TOKYO - Japanese telecommunications operator KDDI Corporation it is set to acquire Tokyo-based mobile ad service provider Nobot.
Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.