Search results for "event marketing"

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I-Com forum seeks consensus on audience measurement
Jul 27, 2011
David Seidler

I-Com forum seeks consensus on audience measurement

SINGAPORE - The International Conference on Online Media Measurement (I-COM) has expanded into Asia, appointing former Starcom MediaVest executive director Shashank Tripathi as its vice-chairman in the region.

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Platzner and District 3 combine
Jul 6, 2011
David Seidler

Platzner and District 3 combine

SINGAPORE - Boutique Singapore-based marketing agency Platzner has announced a partnership with web engineering company District 3 Asia.

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What's a 'like' worth? Measuring success for social media campaigns
Jul 28, 2011
David Seidler

What's a 'like' worth? Measuring success for social media campaigns

ASIA-PACIFIC - Facebook, Twitter, and YouTube are almost always at the core of any brand's social media strategy - but can campaigns there be measured with any real accuracy? Experts are divided.

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Japanese mobile merger makes for big new player
Jul 28, 2011
David Seidler

Japanese mobile merger makes for big new player

TOKYO - Japanese telecommunications operator KDDI Corporation it is set to acquire Tokyo-based mobile ad service provider Nobot.

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CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards
Jul 14, 2011
David Seidler

CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards

Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.

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