TOKYO - McCann Worldgroup Japan has hired Michel Mommejat as managing director of digital, data and technology as it looks to unify digital operations across disciplines.
The company aims to hold TV accountable at last, pushing Dentsu out of its comfort zone.
The company needs to give a cash-loving society a reason to break its habits.
CANNES - MediaMonks, an independent creative digital production agency based in Amsterdam, will begin operations in Singapore in August.
Post recession, measurable ROI remains a priority, with digital, CRM and PR the top channels for growth.
A study suggests Japan is particularly sensitive to context when it comes to online advertising.
A study of online buzz concludes that brands are neglecting a key media channel.
TOKYO - Social networking site MySpace has broadened its reach in the Japanese market with the launch of a monthly print publication, MySpace from JP.
The companies will work together to provide deeper insight into consumer behaviour online.
The company is part of a growing sector of investment aids aimed at young professionals in a market where the concept of investing is still relatively unknown.
A new team will work with digital content agency Nadia to offer 'extended reality' solutions.
The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.
As the momentum wanes and the market suffers a creative block, Japan is under threat of isolation and losing its dominance in the world’s gaming world.
TOKYO – Google Japan is to provide fashion enthusiasts with a live stream of the Spring and Summer Tokyo Girls Collection, a major fashion festival staged in the Japanese capital.
AOI Pro thinks the ability to monitor consumer emotions will help VR take off for brands in Japan.
SINGAPORE – AdMonsters, a global community of advertising operations and technology leaders, is to host its first forum in Asia-Pacific in Singapore in partnership with Web Wednesday, a real-world social networking event for the digital industry.
MUMBAI – JWT has acquired a majority stake in Hungama Digital Services, a leading digital agency in India.
The Japanese production company sees experiential film content becoming a major part of its business.
TOKYO - New York-based beauty products manufacturer Coty has targeted selected influential bloggers to launch a perfume brand to a young female audience in Japan.
The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.