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Upcoming sporting events will spur digital catch-up in Japan: new McCann digital chief
May 22, 2016
David Blecken

Upcoming sporting events will spur digital catch-up in Japan: new McCann digital chief

TOKYO - McCann Worldgroup Japan has hired Michel Mommejat as managing director of digital, data and technology as it looks to unify digital operations across disciplines.

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Why Rakuten launched a big-data marketing consultancy
Feb 7, 2018
David Blecken

Why Rakuten launched a big-data marketing consultancy

The company aims to hold TV accountable at last, pushing Dentsu out of its comfort zone.

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Innovation can kill cash, says Visa’s new Japan marketing head
Nov 29, 2017
David Blecken

Innovation can kill cash, says Visa’s new Japan marketing head

The company needs to give a cash-loving society a reason to break its habits.

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MediaMonks aims to fill digital production gap in Singapore market
Jun 19, 2013
David Blecken

MediaMonks aims to fill digital production gap in Singapore market

CANNES - MediaMonks, an independent creative digital production agency based in Amsterdam, will begin operations in Singapore in August.

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Marketers hunt digital sweet spot
Apr 13, 2010
David Blecken

Marketers hunt digital sweet spot

Post recession, measurable ROI remains a priority, with digital, CRM and PR the top channels for growth.

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Japanese consumers shun brands in ‘low-quality’ environments
Oct 29, 2019
David Blecken

Japanese consumers shun brands in ‘low-quality’ environments

A study suggests Japan is particularly sensitive to context when it comes to online advertising.

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Live Issue... Marketers 'should do more' in forums
Nov 9, 2009
David Blecken

Live Issue... Marketers 'should do more' in forums

A study of online buzz concludes that brands are neglecting a key media channel.

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MySpace launches magazine for Japanese market
Apr 1, 2009
David Blecken

MySpace launches magazine for Japanese market

TOKYO - Social networking site MySpace has broadened its reach in the Japanese market with the launch of a monthly print publication, MySpace from JP.

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Dentsu and Amobee team up to tap Japan's 'silent majority'
Jan 22, 2019
David Blecken

Dentsu and Amobee team up to tap Japan's 'silent majority'

The companies will work together to provide deeper insight into consumer behaviour online.

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Brand launch: In Japan, FIGS aims to take the pain out of investment research
Jul 6, 2018
David Blecken

Brand launch: In Japan, FIGS aims to take the pain out of investment research

The company is part of a growing sector of investment aids aimed at young professionals in a market where the concept of investing is still relatively unknown.

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Momentum Japan to develop 'phygital' experiences
May 21, 2017
David Blecken

Momentum Japan to develop 'phygital' experiences

A new team will work with digital content agency Nadia to offer 'extended reality' solutions.

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Bike-sharing brands need better differentiation
Sep 18, 2017
David Blecken

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

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Online games battle it out in Japan
Jul 19, 2016
David Blecken, Harumi Maeda

Online games battle it out in Japan

As the momentum wanes and the market suffers a creative block, Japan is under threat of isolation and losing its dominance in the world’s gaming world.

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Google to offer fashion fans real-time purchasing around Tokyo Girls Collection
Mar 2, 2011
David Blecken

Google to offer fashion fans real-time purchasing around Tokyo Girls Collection

TOKYO – Google Japan is to provide fashion enthusiasts with a live stream of the Spring and Summer Tokyo Girls Collection, a major fashion festival staged in the Japanese capital.

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Brainwave data central to production company’s VR venture
Mar 23, 2017
David Blecken

Brainwave data central to production company’s VR venture

AOI Pro thinks the ability to monitor consumer emotions will help VR take off for brands in Japan.

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AdMonsters to hold first Asian forum in Singapore
Mar 22, 2011
David Blecken

AdMonsters to hold first Asian forum in Singapore

SINGAPORE – AdMonsters, a global community of advertising operations and technology leaders, is to host its first forum in Asia-Pacific in Singapore in partnership with Web Wednesday, a real-world social networking event for the digital industry.

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JWT acquires majority stake in Hungama Digital Services
Jun 13, 2012
David Blecken

JWT acquires majority stake in Hungama Digital Services

MUMBAI – JWT has acquired a majority stake in Hungama Digital Services, a leading digital agency in India.

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AOI Pro enters Silicon Valley as it looks to develop VR business
Oct 12, 2016
David Blecken

AOI Pro enters Silicon Valley as it looks to develop VR business

The Japanese production company sees experiential film content becoming a major part of its business.

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Coty targets bloggers to launch fragrance in Japan
Aug 12, 2008
David Blecken

Coty targets bloggers to launch fragrance in Japan

TOKYO - New York-based beauty products manufacturer Coty has targeted selected influential bloggers to launch a perfume brand to a young female audience in Japan.

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Amazon gears up for advertising services push in Asia
Sep 29, 2019
David Blecken, Jessica Goodfellow

Amazon gears up for advertising services push in Asia

The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.

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