Search results for "event marketing"

Articles: 3 Results Filter results»
Order By: Relevant | Latest
Premium
Facebook Messenger bots: What they mean for marketers In Asia Pacific
May 4, 2016
Clement Teo, Thomas Husson

Facebook Messenger bots: What they mean for marketers In Asia Pacific

Although it is playing catchup to WeChat, Facebook's introduction of bots on its Messenger app is significant for brands operating in mobile-first APAC markets. Forrester provides some recommendations.

Premium
The digital command center comes of age
Nov 1, 2015
Clement Teo

The digital command center comes of age

What exactly is a digital command centre? Do you need one, and if so, how should you go about building it? Clement Teo of Forrester Research provides some guidance.

Premium
2016: Smarter tech, not more tech
Dec 22, 2015
Clement Teo

2016: Smarter tech, not more tech

Instead of chasing after new technology, CMOs need to be better at using it, writes Forrester's Clement Teo.

Filter results

Date

Article Type

Site Category

Author