Search results for "event marketing"

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7 marketing buzzwords we want to ban in 2019
Dec 10, 2018
Campaign Asia-Pacific

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
Jan 3, 2016
Campaign Asia-Pacific

AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity

Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".

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Experience a digital revolution at Digital360Festival
Apr 16, 2018
Campaign Asia-Pacific

Experience a digital revolution at Digital360Festival

The two-day event will be held at JW Marriott Shanghai on 25 and 26 April.

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MasterCard: Programmatic has been transformational
Jan 18, 2016
Campaign Asia-Pacific

MasterCard: Programmatic has been transformational

MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.

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Programmatic critical to reaching customers early: Dell
Jan 10, 2016
Campaign Asia-Pacific

Programmatic critical to reaching customers early: Dell

Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.

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Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise
Jan 4, 2016
Campaign Asia-Pacific

Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise

Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.

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TripAdvisor: Partnerships key to programmatic success
Jan 26, 2016
Campaign Asia-Pacific

TripAdvisor: Partnerships key to programmatic success

TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The region may be "data poor" but her firm sits on "a pot of really valuable data" which allows it to take a comprehensive view of travellers' entire customer journey from start to finish.

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Lars Hamberg: Digital entrants a tremendous threat to financial old guard
Jan 3, 2016
Campaign Asia-Pacific

Lars Hamberg: Digital entrants a tremendous threat to financial old guard

"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"

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