KUALA LUMPUR - Mudah, an online classified-ads website in Malaysia has picked Rally, IPG Mediabrands' social-marketing arm, to manage its social-media duties on various platforms including Facebook, Twitter, LinkedIn, YouTube and Google+.
INDONESIA - Japanese retailer Uniqlo has selected Red Comm Indonesia as its digital agency in Indonesia following a quick two-week review.
ASIA-PACIFIC - A lack of client understanding and the shortage of talent have left marketing professionals reeling with many aspects of digital technology, according to new global research from UK-based The Knowledge Engineers, supported by Haymarket Media.
During an interview last month with Campaign Asia-Pacific, Yahoo chief Marissa Mayer underscored the importance of reinventing products around mobile. It is clearly a sentiment echoed across the company including by Nitin Mathur, senior director, marketing, Asia-Pacific.
GLOBAL - LinkedIn has launched Content Marketing Score (CMS), a new insights tool that will assign brands a score for how well their content is performing on the social network.
VIETNAM - The world’s largest producer of spirits has tasked Sofresh to manage its digital marketing efforts for Smirnoff and Baileys in Vietnam, following a four-way pitch.
SINGAPORE - In an exclusive roundtable event here Friday, 14 senior marketers and agency heads came together to debate the latest trends and the future of online video.
SINGAPORE - Singapore startup Influr has launched a new social-marketing platform that measures and rewards users based on their social media influence and content.
ASIA-PACIFC - PubMatic CEO Rajeev Goel talks to Campaign Asia-Pacific about why programmatic buying has been slow to take off in Asia, why that's bound to change and how PubMatic plans to help move the ecosystem forward in the region.
ASIA-PACIFIC - Coinciding with Ramadan last month, Coca-Cola launched its first video ad campaign in Indonesia, celebrating the power of family. The ad created exclusively for Twitter was one of the first campaigns for promoted video in Asia, a new offering that allows advertisers to create and distribute video content on the microblogging site.
SINGAPORE - In a signal that Twitter is boosting its presence in the region, the social networking site has appointed Delilah Chan as head of advertising sales for Singapore and Malaysia.
ASIA-PACIFIC - Media executives welcomed the Asia-Pacific arrival of Nielsen Twitter TV Ratings, as the offering—although not perfect—will force agencies and marketers to take a more holistic view of the media mix.
ASIA-PACIFIC - More than three quarters of senior marketing executives in Asia-Pacific believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to Accenture’s annual CMO study.
SYDNEY - Samsung and Leo Burnett Sydney worked on an application to turn a distraction on the road to a life-saving tool
ASIA-PACIFIC - Programmatic spend in Asia will touch $501 million in 2014, up 73 per cent, making it the fastest growing market, according to a Magna Global study that reviewed 24 markets.
SINGAPORE - Miguel Bernas, SingTel’s director of digital marketing, is leaving his position after three years at the telco, according to two sources familiar with the matter.
VIETNAM - Riverorchid Notch has secured the digital duties for McDonalds Vietnam, while GroupM-owned social-media agency Clickmedia will manage the brand's social media.
INDIA - WPP’s GroupM has struck a major partnership with Facebook in the social network’s first agency deal in India.
ASIA-PACIFIC – A new study by Google and TNS looks into the so-called 'Zero moment of truth' (ZMOT) and reveals a significant shift in online consumption, with 78 per cent of women in Asia-Pacific saying online research is a vital step in their purchase decision.
SINGAPORE - The digital media and performance marketing unit of Ogilvy & Mather has tapped Renee LaBriola, the former managing partner of Neo@Ogilvy London, to take on the top job in Singapore.