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Mudah taps Rally for social marketing
Feb 26, 2014
Byravee Iyer

Mudah taps Rally for social marketing

KUALA LUMPUR - Mudah, an online classified-ads website in Malaysia has picked Rally, IPG Mediabrands' social-marketing arm, to manage its social-media duties on various platforms including Facebook, Twitter, LinkedIn, YouTube and Google+.

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Uniqlo taps Red Comm for digital marketing
Aug 5, 2014
Byravee Iyer

Uniqlo taps Red Comm for digital marketing

INDONESIA - Japanese retailer Uniqlo has selected Red Comm Indonesia as its digital agency in Indonesia following a quick two-week review.

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What makes Asia unsure about digital marketing?
Apr 9, 2014
Byravee Iyer

What makes Asia unsure about digital marketing?

ASIA-PACIFIC - A lack of client understanding and the shortage of talent have left marketing professionals reeling with many aspects of digital technology, according to new global research from UK-based The Knowledge Engineers, supported by Haymarket Media.

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Mobile, native ads key to growth in Asia: Yahoo marketing head
Jul 20, 2014
Byravee Iyer

Mobile, native ads key to growth in Asia: Yahoo marketing head

During an interview last month with Campaign Asia-Pacific, Yahoo chief Marissa Mayer underscored the importance of reinventing products around mobile. It is clearly a sentiment echoed across the company including by Nitin Mathur, senior director, marketing, Asia-Pacific.

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The importance of LinkedIn’s content marketing scores in Asia
Mar 27, 2014
Byravee Iyer

The importance of LinkedIn’s content marketing scores in Asia

GLOBAL - LinkedIn has launched Content Marketing Score (CMS), a new insights tool that will assign brands a score for how well their content is performing on the social network.

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Diageo picks local Vietnamese shop for key digital duties
Jun 5, 2014
Byravee Iyer

Diageo picks local Vietnamese shop for key digital duties

VIETNAM - The world’s largest producer of spirits has tasked Sofresh to manage its digital marketing efforts for Smirnoff and Baileys in Vietnam, following a four-way pitch.

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Roundtable review: ‘Science of Shares: Quantifying Video’s Digital Future’
Nov 30, 2014
Byravee Iyer

Roundtable review: ‘Science of Shares: Quantifying Video’s Digital Future’

SINGAPORE - In an exclusive roundtable event here Friday, 14 senior marketers and agency heads came together to debate the latest trends and the future of online video.

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Singapore startup launches a rewarding social influence platform
Mar 31, 2014
Byravee Iyer

Singapore startup launches a rewarding social influence platform

SINGAPORE - Singapore startup Influr has launched a new social-marketing platform that measures and rewards users based on their social media influence and content.

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PubMatic takes aim at supply side of Asia's programmatic challenge
Aug 21, 2014
Byravee Iyer

PubMatic takes aim at supply side of Asia's programmatic challenge

ASIA-PACIFC - PubMatic CEO Rajeev Goel talks to Campaign Asia-Pacific about why programmatic buying has been slow to take off in Asia, why that's bound to change and how PubMatic plans to help move the ecosystem forward in the region.

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Adam Bain explains Twitter’s strategy in Asia
Aug 31, 2014
Byravee Iyer

Adam Bain explains Twitter’s strategy in Asia

ASIA-PACIFIC - Coinciding with Ramadan last month, Coca-Cola launched its first video ad campaign in Indonesia, celebrating the power of family. The ad created exclusively for Twitter was one of the first campaigns for promoted video in Asia, a new offering that allows advertisers to create and distribute video content on the microblogging site.

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Twitter appoints head of ad sales for Singapore and Malaysia
Apr 3, 2014
Byravee Iyer

Twitter appoints head of ad sales for Singapore and Malaysia

SINGAPORE - In a signal that Twitter is boosting its presence in the region, the social networking site has appointed Delilah Chan as head of advertising sales for Singapore and Malaysia.

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Industry welcomes Nielsen Twitter TV Ratings Australia launch
Mar 23, 2014
Byravee Iyer

Industry welcomes Nielsen Twitter TV Ratings Australia launch

ASIA-PACIFIC - Media executives welcomed the Asia-Pacific arrival of Nielsen Twitter TV Ratings, as the offering—although not perfect—will force agencies and marketers to take a more holistic view of the media mix.

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CMOs must fully embrace digital or risk being left out: Accenture
Jul 10, 2014
Byravee Iyer

CMOs must fully embrace digital or risk being left out: Accenture

ASIA-PACIFIC - More than three quarters of senior marketing executives in Asia-Pacific believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to Accenture’s annual CMO study.

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Case Study: How Samsung tackled safe driving with an app
Jun 12, 2014
Byravee Iyer

Case Study: How Samsung tackled safe driving with an app

SYDNEY - Samsung and Leo Burnett Sydney worked on an application to turn a distraction on the road to a life-saving tool

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Asia leads world in growth of programmatic buying: Magna Global
Apr 21, 2014
Byravee Iyer

Asia leads world in growth of programmatic buying: Magna Global

ASIA-PACIFIC - Programmatic spend in Asia will touch $501 million in 2014, up 73 per cent, making it the fastest growing market, according to a Magna Global study that reviewed 24 markets.

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Miguel Bernas to leave SingTel
May 14, 2014
Byravee Iyer

Miguel Bernas to leave SingTel

SINGAPORE - Miguel Bernas, SingTel’s director of digital marketing, is leaving his position after three years at the telco, according to two sources familiar with the matter.

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Local Vietnamese agency snags McDonald’s digital business
May 26, 2014
Byravee Iyer

Local Vietnamese agency snags McDonald’s digital business

VIETNAM - Riverorchid Notch has secured the digital duties for McDonalds Vietnam, while GroupM-owned social-media agency Clickmedia will manage the brand's social media.

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GroupM inks deal with Facebook in India
Jul 30, 2014
Byravee Iyer

GroupM inks deal with Facebook in India

INDIA - WPP’s GroupM has struck a major partnership with Facebook in the social network’s first agency deal in India.

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Web changes the way women shop for FMCG: Google, TNS
Feb 27, 2014
Byravee Iyer

Web changes the way women shop for FMCG: Google, TNS

ASIA-PACIFIC – A new study by Google and TNS looks into the so-called 'Zero moment of truth' (ZMOT) and reveals a significant shift in online consumption, with 78 per cent of women in Asia-Pacific saying online research is a vital step in their purchase decision.

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Renee LaBriola to head Neo@Ogilvy Singapore
Apr 9, 2014
Byravee Iyer

Renee LaBriola to head Neo@Ogilvy Singapore

SINGAPORE - The digital media and performance marketing unit of Ogilvy & Mather has tapped Renee LaBriola, the former managing partner of Neo@Ogilvy London, to take on the top job in Singapore.

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