Search results for "event marketing"

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Tigerair retains Happy Marketer for Google Analytics strategy
Nov 28, 2013
Byravee Iyer

Tigerair retains Happy Marketer for Google Analytics strategy

SINGAPORE - Low cost carrier Tigerair extended its partnership with Singapore-based web analytics company Happy Marketer for Google Analytics to track and optimise the airline's online efforts in 12 markets across Asia for a two year period.

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Group of senior marketing executives depart SingTel
Nov 21, 2013
Byravee Iyer

Group of senior marketing executives depart SingTel

SINGAPORE - SingTel has lost as many as three senior marketing executives over the past couple of months, Campaign Asia-Pacific has learned from multiple sources.

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Supersports selects Y&R for digital marketing in Vietnam
Nov 4, 2013
Byravee Iyer

Supersports selects Y&R for digital marketing in Vietnam

HO CHI MINH CITY - Thai sports retailer Supersports, part of CRC Sports, has awarded its digital business to Y&R Vietnam following the launch of its first store in the country last month.

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Twitter’s future has deep ties to television: Shailesh Rao
Nov 21, 2013
Byravee Iyer

Twitter’s future has deep ties to television: Shailesh Rao

ASIA-PACIFIC - Even as digital marketing platforms sound the death knell for television, Twitter sees value in integrating the two mediums, Shailesh Rao, Twitter’s VP for APAC, Latin America and emerging markets, said at an event the Interactive Advertising Bureau (IAB) hosted yesterday.

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Evernote sets sights on Southeast Asia
Aug 22, 2013
Byravee Iyer

Evernote sets sights on Southeast Asia

SINGAPORE - Five years after launching its eponymous note-taking application, Evernote has ramped up expansion in Southeast Asia by announcing a partnership with Starhub in Singapore.

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UK’s Perform plots Asian expansion
Nov 11, 2013
Byravee Iyer

UK’s Perform plots Asian expansion

ASIA-PACIFIC - UK-based sports media company Perform, which owns the digital rights to several leagues and tournaments, is set to open offices in Indonesia and Malaysia in early 2014 as it eyes additional opportunities in Thailand and Vietnam.

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The importance of being social: Digital & Music Matters
May 22, 2013
Byravee Iyer

The importance of being social: Digital & Music Matters

SINGAPORE - Some marketers argue that social media has little or no impact on sales. But those marketers are wrong, according to a panel discussion yesterday at the Digital & Music Matters conference.

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Banyan Tree picks VML Qais to lead global SEO and social-media strategy
Jan 13, 2013
Byravee Iyer

Banyan Tree picks VML Qais to lead global SEO and social-media strategy

SINGAPORE - Hospitality chain Banyan Tree has appointed VML Qais to lead and manage Global SEO and social marketing strategy in 2013 as it seeks to expand globally.

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Y&R Vietnam and VML Qais pick up digital duties for Remy Martin
Aug 11, 2013
Byravee Iyer

Y&R Vietnam and VML Qais pick up digital duties for Remy Martin

VIETNAM - Following a month-long review, French cognac company Remy Martin has chosen Y&R Vietnam and VML Qais for its digital duties in Vietnam.

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Burger King picks Y&R as creative agency in Vietnam to boost expansion
Sep 24, 2013
Byravee Iyer

Burger King picks Y&R as creative agency in Vietnam to boost expansion

HO CHI MINH CITY – Burger King has selected Y&R for creative and digital duties following a three-way pitch that lasted three months, the agency has confirmed.

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Mobile’s growth versus ad dollars spent
Dec 15, 2013
Byravee Iyer

Mobile’s growth versus ad dollars spent

ASIA-PACIFIC - Despite the industry’s focus on digital advertising and social media, APAC marketers and advertisers have managed to leave a lot on the table when it comes to an ever more vital and relevant medium: mobile.

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Vietnam, Philippines' online usage skyrockets: Comscore
Jul 25, 2013
Byravee Iyer

Vietnam, Philippines' online usage skyrockets: Comscore

ASIA-PACIFIC - More than 40 per cent of global internet users are now based in Asia-Pacific, with an audience of 644 million, compared to 604 million users in 2012, according to Comscore’s ‘Digital future in focus’ report.

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How big data is influencing Korean campaigns
Sep 16, 2013
Byravee Iyer

How big data is influencing Korean campaigns

SPIKES ASIA 2013 - Mikyoung Kim, senior researcher at Cheil Worldwide took the stage on day two of Spikes Asia to discuss how digital is changing the age old approaches to advertising and marketing.

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Publicis acquires digital shop Neev; Razorfish India to be Asia hub
Apr 18, 2013
Byravee Iyer

Publicis acquires digital shop Neev; Razorfish India to be Asia hub

ASIA-PACIFIC - Publicis Groupe has agreed to acquire Bangalore-based Neev, a technology company specialising in eCommerce, software and cloud applications.

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Hari Krishnan named LinkedIn's new MD for Asia-Pacific
Jan 8, 2013
Byravee Iyer

Hari Krishnan named LinkedIn's new MD for Asia-Pacific

SINGAPORE - Professional networking site LinkedIn has announced the appointment of Hari Krishnan as its new managing director in Asia-Pacific and Japan.

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Project WorldWide seeks acquisitions to expand in Asia
Jan 22, 2013
Byravee Iyer

Project WorldWide seeks acquisitions to expand in Asia

SINGAPORE – US-headquartered experiential marketing company Project WorldWide plans to buy several small agencies across Asia as it seeks to boost its business in the region.

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Facebook appoints Anand Tilak as country manager for Indonesia
Oct 3, 2013
Byravee Iyer

Facebook appoints Anand Tilak as country manager for Indonesia

SINGAPORE - Social networking site Facebook has hired Google hand Anand Tilak as country manager for Indonesia, the company told Campaign Asia-Pacific.

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Regulatory concerns shouldn't deter pharma brands from social media: Weber Shandwick
Jun 9, 2013
Byravee Iyer

Regulatory concerns shouldn't deter pharma brands from social media: Weber Shandwick

GLOBAL - Internal barriers rather than regulatory concerns are hindering pharmaceutical companies’ ability to build their brands across social media, according to a study conducted by Weber Shandwick and Forbes Insights.

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GroupM relaunches its search agency in Australia
Apr 22, 2013
Byravee Iyer

GroupM relaunches its search agency in Australia

SYDNEY - GroupM has relaunched its search business, Outrider Australia, as ‘M’ with an expanded offering that includes search, mobile, social, creative production and performance display.

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Publicis invests in mobile rewards startup Jana
Jul 15, 2013
Byravee Iyer

Publicis invests in mobile rewards startup Jana

GLOBAL - Publicis Groupe has invested US$15 million in Boston-based Jana Mobile, a mobile rewards platform with operations in Indonesia, India, Brazil and Nigeria.

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