SINGAPORE - Low cost carrier Tigerair extended its partnership with Singapore-based web analytics company Happy Marketer for Google Analytics to track and optimise the airline's online efforts in 12 markets across Asia for a two year period.
SINGAPORE - SingTel has lost as many as three senior marketing executives over the past couple of months, Campaign Asia-Pacific has learned from multiple sources.
HO CHI MINH CITY - Thai sports retailer Supersports, part of CRC Sports, has awarded its digital business to Y&R Vietnam following the launch of its first store in the country last month.
ASIA-PACIFIC - Even as digital marketing platforms sound the death knell for television, Twitter sees value in integrating the two mediums, Shailesh Rao, Twitter’s VP for APAC, Latin America and emerging markets, said at an event the Interactive Advertising Bureau (IAB) hosted yesterday.
SINGAPORE - Five years after launching its eponymous note-taking application, Evernote has ramped up expansion in Southeast Asia by announcing a partnership with Starhub in Singapore.
ASIA-PACIFIC - UK-based sports media company Perform, which owns the digital rights to several leagues and tournaments, is set to open offices in Indonesia and Malaysia in early 2014 as it eyes additional opportunities in Thailand and Vietnam.
SINGAPORE - Some marketers argue that social media has little or no impact on sales. But those marketers are wrong, according to a panel discussion yesterday at the Digital & Music Matters conference.
SINGAPORE - Hospitality chain Banyan Tree has appointed VML Qais to lead and manage Global SEO and social marketing strategy in 2013 as it seeks to expand globally.
VIETNAM - Following a month-long review, French cognac company Remy Martin has chosen Y&R Vietnam and VML Qais for its digital duties in Vietnam.
HO CHI MINH CITY – Burger King has selected Y&R for creative and digital duties following a three-way pitch that lasted three months, the agency has confirmed.
ASIA-PACIFIC - Despite the industry’s focus on digital advertising and social media, APAC marketers and advertisers have managed to leave a lot on the table when it comes to an ever more vital and relevant medium: mobile.
ASIA-PACIFIC - More than 40 per cent of global internet users are now based in Asia-Pacific, with an audience of 644 million, compared to 604 million users in 2012, according to Comscore’s ‘Digital future in focus’ report.
SPIKES ASIA 2013 - Mikyoung Kim, senior researcher at Cheil Worldwide took the stage on day two of Spikes Asia to discuss how digital is changing the age old approaches to advertising and marketing.
ASIA-PACIFIC - Publicis Groupe has agreed to acquire Bangalore-based Neev, a technology company specialising in eCommerce, software and cloud applications.
SINGAPORE - Professional networking site LinkedIn has announced the appointment of Hari Krishnan as its new managing director in Asia-Pacific and Japan.
SINGAPORE – US-headquartered experiential marketing company Project WorldWide plans to buy several small agencies across Asia as it seeks to boost its business in the region.
SINGAPORE - Social networking site Facebook has hired Google hand Anand Tilak as country manager for Indonesia, the company told Campaign Asia-Pacific.
GLOBAL - Internal barriers rather than regulatory concerns are hindering pharmaceutical companies’ ability to build their brands across social media, according to a study conducted by Weber Shandwick and Forbes Insights.
SYDNEY - GroupM has relaunched its search business, Outrider Australia, as ‘M’ with an expanded offering that includes search, mobile, social, creative production and performance display.
GLOBAL - Publicis Groupe has invested US$15 million in Boston-based Jana Mobile, a mobile rewards platform with operations in Indonesia, India, Brazil and Nigeria.