Search results for "event marketing"

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Twitter signs livestreaming deal with NBA in Philippines
Dec 1, 2016
Byravee Iyer

Twitter signs livestreaming deal with NBA in Philippines

The partnership marks the platform's first time selling ads for live sports in Asia.

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Brands need to move at the pace of consumers: Karim Temsamani
Nov 30, 2016
Byravee Iyer

Brands need to move at the pace of consumers: Karim Temsamani

Google's APAC head discusses the ways Asian companies need to step up, plus his views on viewability, measurement, fake news and 2017.

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GroupM’s [m]Platform launches in key APAC markets
Nov 29, 2016
Byravee Iyer

GroupM’s [m]Platform launches in key APAC markets

Michel de Rijk speaks to Campaign Asia-Pacific about his role and the importance of [m]Platform in APAC.

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RTB House launches in Singapore
Nov 21, 2016
Byravee Iyer

RTB House launches in Singapore

New ad tech company touts unique technology.

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Clients in Asia react to Facebook’s latest mistake
Nov 17, 2016
Byravee Iyer

Clients in Asia react to Facebook’s latest mistake

Clients are concerned, but it’s unlikely to hurt the platform.

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Advertisers in Australia and Japan win top Twitter awards
Nov 10, 2016
Byravee Iyer

Advertisers in Australia and Japan win top Twitter awards

Twitter awarded brands for live marketing, creativity, customer service, impact and scale.

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TMG vows to solve the scale issue for small agencies
Oct 31, 2016
Byravee Iyer

TMG vows to solve the scale issue for small agencies

Publicly traded group gives liquidity and scale to compete with big holding companies.

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Singtel starts creative agency review
Oct 26, 2016
Byravee Iyer

Singtel starts creative agency review

Telco calls for a creative and digital review.

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BandLab appoints William Adamopoulos as ‘key advisor’
Oct 20, 2016
Byravee Iyer

BandLab appoints William Adamopoulos as ‘key advisor’

Social music platform that recently invested in Rolling Stone makes senior appointments.

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Facebook’s mobile pitch to retailers in SEA
Oct 19, 2016
Byravee Iyer

Facebook’s mobile pitch to retailers in SEA

Social network touts products that will help engage region’s mobile-first consumers.

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Half of Google Play's revenue to come from emerging markets
Oct 17, 2016
Byravee Iyer

Half of Google Play's revenue to come from emerging markets

Google makes a pitch to app developers in the region.

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Spotify teams up with The Trade Desk on programmatic audio in Asia
Oct 12, 2016
Byravee Iyer

Spotify teams up with The Trade Desk on programmatic audio in Asia

The offering covers Southeast Asia, Australia and New Zealand.

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InSkin Media plans to double APAC's share of revenue: CEO
Oct 10, 2016
Byravee Iyer

InSkin Media plans to double APAC's share of revenue: CEO

Indonesia and Philippines are high on CEO Hugo Drayton's agenda.

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Nugit raises $5.2 million for AI analytics
Oct 5, 2016
Byravee Iyer

Nugit raises $5.2 million for AI analytics

Startup hopes to further cut down on time marketers spend grooming data for analysis.

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Singapore-based fund to accelerate new content models, media technology
Sep 29, 2016
Byravee Iyer

Singapore-based fund to accelerate new content models, media technology

Founders of Aurora Media Capital hope to shake things up in the media and entertainment space.

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Why BandLab’s stake in Rolling Stone makes sense
Sep 26, 2016
Byravee Iyer

Why BandLab’s stake in Rolling Stone makes sense

Industry observers see synergy in the just-announced deal, even if the endgame remains somewhat mysterious.

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Inside Mastercard’s partnership with Anil Kapoor
Sep 20, 2016
Byravee Iyer

Inside Mastercard’s partnership with Anil Kapoor

Creativity, technology and partnerships are key to doing good and doing well at the same time, according to Mastercard’s Asia-Pacific CMO Sam Ahmed.

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Nescafé Philippines' 24-hour love affair on Twitter
Sep 19, 2016
Byravee Iyer

Nescafé Philippines' 24-hour love affair on Twitter

In the first Southeast Asia use of Twitter Moments, the brand capitalised on the 'KathNiel' celebrity romance.

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ESPN and TCL profile Southeast Asia athletes in content series
Sep 12, 2016
Byravee Iyer

ESPN and TCL profile Southeast Asia athletes in content series

'Untold' sports stories from Philippines, Vietnam, Thailand and Indonesia get spotlight in four-part digital series.

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5 things we learned from Millennial 2020
Sep 8, 2016
Byravee Iyer

5 things we learned from Millennial 2020

Here's five key ideas to emerge out of the the two-day Millennial 20/20 Summit in Singapore.

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