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Mindshare finds some local markets not ready to provide programmatic planning
Jun 6, 2016
Byravee Iyer

Mindshare finds some local markets not ready to provide programmatic planning

Technology expertise behind Mindshare’s decision to centralise Southeast Asia's programmatic operation in Singapore.

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GroupM’s [m]Platform launches in key APAC markets
Nov 29, 2016
Byravee Iyer

GroupM’s [m]Platform launches in key APAC markets

Michel de Rijk speaks to Campaign Asia-Pacific about his role and the importance of [m]Platform in APAC.

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How Facebook plans to win over 3 billion people in emerging markets
Nov 1, 2015
Byravee Iyer

How Facebook plans to win over 3 billion people in emerging markets

GLOBAL - It is telling that Facebook's announcement of a three-step plan to dominate emerging markets comes around the same time its founder and CEO Mark Zuckerburg was in India declaring it the company’s most important market.

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Half of Google Play's revenue to come from emerging markets
Oct 17, 2016
Byravee Iyer

Half of Google Play's revenue to come from emerging markets

Google makes a pitch to app developers in the region.

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Asian markets lead Twitter’s video-ad strategy
Aug 15, 2016
Byravee Iyer

Asian markets lead Twitter’s video-ad strategy

Voracious video appetites in the region raise the platform's optimism about its ad offerings.

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Cannes: Facebook's mobile, emerging market push explained
Jun 23, 2015
Byravee Iyer

Cannes: Facebook's mobile, emerging market push explained

CANNES - Facebook is looking to reach emerging markets in a fresh way, and the company is focused on building advertising formats to demonstrate just that through its in-house Creative Shop.

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Emphasis on emerging markets on day one at I-COM
Apr 28, 2015
Byravee Iyer

Emphasis on emerging markets on day one at I-COM

SAN SEBASTIAN, SPAIN - With more than 350 delegates attending this year’s I-COM Global Summit, the opening sessions focused on common data and measurement challenges of the emerging markets of Asia-Pacific, Central and Eastern Europe, LATAM, Middle East, and Africa.

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Mudah taps Rally for social marketing
Feb 26, 2014
Byravee Iyer

Mudah taps Rally for social marketing

KUALA LUMPUR - Mudah, an online classified-ads website in Malaysia has picked Rally, IPG Mediabrands' social-marketing arm, to manage its social-media duties on various platforms including Facebook, Twitter, LinkedIn, YouTube and Google+.

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Too many choices? Singapore marketers unhappy with digital metrics
Jul 30, 2015
Byravee Iyer

Too many choices? Singapore marketers unhappy with digital metrics

SINGAPORE - According to new research from the Interactive Advertising Bureau (IAB) marketers in Singapore are unhappy with the level of digital measurement, despite the launch of several new measurement systems in recent months.

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Uniqlo taps Red Comm for digital marketing
Aug 5, 2014
Byravee Iyer

Uniqlo taps Red Comm for digital marketing

INDONESIA - Japanese retailer Uniqlo has selected Red Comm Indonesia as its digital agency in Indonesia following a quick two-week review.

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What makes Asia unsure about digital marketing?
Apr 9, 2014
Byravee Iyer

What makes Asia unsure about digital marketing?

ASIA-PACIFIC - A lack of client understanding and the shortage of talent have left marketing professionals reeling with many aspects of digital technology, according to new global research from UK-based The Knowledge Engineers, supported by Haymarket Media.

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Tigerair retains Happy Marketer for Google Analytics strategy
Nov 28, 2013
Byravee Iyer

Tigerair retains Happy Marketer for Google Analytics strategy

SINGAPORE - Low cost carrier Tigerair extended its partnership with Singapore-based web analytics company Happy Marketer for Google Analytics to track and optimise the airline's online efforts in 12 markets across Asia for a two year period.

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Group of senior marketing executives depart SingTel
Nov 21, 2013
Byravee Iyer

Group of senior marketing executives depart SingTel

SINGAPORE - SingTel has lost as many as three senior marketing executives over the past couple of months, Campaign Asia-Pacific has learned from multiple sources.

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Supersports selects Y&R for digital marketing in Vietnam
Nov 4, 2013
Byravee Iyer

Supersports selects Y&R for digital marketing in Vietnam

HO CHI MINH CITY - Thai sports retailer Supersports, part of CRC Sports, has awarded its digital business to Y&R Vietnam following the launch of its first store in the country last month.

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Tina Manikas' tips on shopper marketing
Sep 18, 2012
Byravee Iyer

Tina Manikas' tips on shopper marketing

SINGAPORE - The combined sales of the top four retailers in the world total three times more than the combined sales of the top five manufacturers, Tina Manikas, global retail and promotions officer for Draftfcb, said in a Spikes Asia presentation focused on the importance of the point of purchase.

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Mobile, native ads key to growth in Asia: Yahoo marketing head
Jul 20, 2014
Byravee Iyer

Mobile, native ads key to growth in Asia: Yahoo marketing head

During an interview last month with Campaign Asia-Pacific, Yahoo chief Marissa Mayer underscored the importance of reinventing products around mobile. It is clearly a sentiment echoed across the company including by Nitin Mathur, senior director, marketing, Asia-Pacific.

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The importance of LinkedIn’s content marketing scores in Asia
Mar 27, 2014
Byravee Iyer

The importance of LinkedIn’s content marketing scores in Asia

GLOBAL - LinkedIn has launched Content Marketing Score (CMS), a new insights tool that will assign brands a score for how well their content is performing on the social network.

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Twitter’s future has deep ties to television: Shailesh Rao
Nov 21, 2013
Byravee Iyer

Twitter’s future has deep ties to television: Shailesh Rao

ASIA-PACIFIC - Even as digital marketing platforms sound the death knell for television, Twitter sees value in integrating the two mediums, Shailesh Rao, Twitter’s VP for APAC, Latin America and emerging markets, said at an event the Interactive Advertising Bureau (IAB) hosted yesterday.

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Twitter CEO impressed by Asia's startup culture
Mar 25, 2015
Byravee Iyer

Twitter CEO impressed by Asia's startup culture

SINGAPORE - Asia’s startup culture is more similar to than different from Silicon Valley's, Dick Costolo, chief executive of Twitter, told an audience here yesterday during a wide-ranging discussion that also touched on the region's home-grown social platforms, Indian politics, public policy, content integrity and China.

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Diageo picks local Vietnamese shop for key digital duties
Jun 5, 2014
Byravee Iyer

Diageo picks local Vietnamese shop for key digital duties

VIETNAM - The world’s largest producer of spirits has tasked Sofresh to manage its digital marketing efforts for Smirnoff and Baileys in Vietnam, following a four-way pitch.

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