Technology expertise behind Mindshare’s decision to centralise Southeast Asia's programmatic operation in Singapore.
Michel de Rijk speaks to Campaign Asia-Pacific about his role and the importance of [m]Platform in APAC.
GLOBAL - It is telling that Facebook's announcement of a three-step plan to dominate emerging markets comes around the same time its founder and CEO Mark Zuckerburg was in India declaring it the company’s most important market.
Google makes a pitch to app developers in the region.
Voracious video appetites in the region raise the platform's optimism about its ad offerings.
CANNES - Facebook is looking to reach emerging markets in a fresh way, and the company is focused on building advertising formats to demonstrate just that through its in-house Creative Shop.
SAN SEBASTIAN, SPAIN - With more than 350 delegates attending this year’s I-COM Global Summit, the opening sessions focused on common data and measurement challenges of the emerging markets of Asia-Pacific, Central and Eastern Europe, LATAM, Middle East, and Africa.
KUALA LUMPUR - Mudah, an online classified-ads website in Malaysia has picked Rally, IPG Mediabrands' social-marketing arm, to manage its social-media duties on various platforms including Facebook, Twitter, LinkedIn, YouTube and Google+.
SINGAPORE - According to new research from the Interactive Advertising Bureau (IAB) marketers in Singapore are unhappy with the level of digital measurement, despite the launch of several new measurement systems in recent months.
INDONESIA - Japanese retailer Uniqlo has selected Red Comm Indonesia as its digital agency in Indonesia following a quick two-week review.
ASIA-PACIFIC - A lack of client understanding and the shortage of talent have left marketing professionals reeling with many aspects of digital technology, according to new global research from UK-based The Knowledge Engineers, supported by Haymarket Media.
SINGAPORE - Low cost carrier Tigerair extended its partnership with Singapore-based web analytics company Happy Marketer for Google Analytics to track and optimise the airline's online efforts in 12 markets across Asia for a two year period.
SINGAPORE - SingTel has lost as many as three senior marketing executives over the past couple of months, Campaign Asia-Pacific has learned from multiple sources.
HO CHI MINH CITY - Thai sports retailer Supersports, part of CRC Sports, has awarded its digital business to Y&R Vietnam following the launch of its first store in the country last month.
SINGAPORE - The combined sales of the top four retailers in the world total three times more than the combined sales of the top five manufacturers, Tina Manikas, global retail and promotions officer for Draftfcb, said in a Spikes Asia presentation focused on the importance of the point of purchase.
During an interview last month with Campaign Asia-Pacific, Yahoo chief Marissa Mayer underscored the importance of reinventing products around mobile. It is clearly a sentiment echoed across the company including by Nitin Mathur, senior director, marketing, Asia-Pacific.
GLOBAL - LinkedIn has launched Content Marketing Score (CMS), a new insights tool that will assign brands a score for how well their content is performing on the social network.
ASIA-PACIFIC - Even as digital marketing platforms sound the death knell for television, Twitter sees value in integrating the two mediums, Shailesh Rao, Twitter’s VP for APAC, Latin America and emerging markets, said at an event the Interactive Advertising Bureau (IAB) hosted yesterday.
SINGAPORE - Asia’s startup culture is more similar to than different from Silicon Valley's, Dick Costolo, chief executive of Twitter, told an audience here yesterday during a wide-ranging discussion that also touched on the region's home-grown social platforms, Indian politics, public policy, content integrity and China.
VIETNAM - The world’s largest producer of spirits has tasked Sofresh to manage its digital marketing efforts for Smirnoff and Baileys in Vietnam, following a four-way pitch.