One year on from Marc Pritchard’s seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".
Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.
The tool, which it promises will connect its 80,000 global employees, will be unveiled at the group’s Viva Technology event in Paris in May.
US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.
GLOBAL - Microsoft has been voted the leading business-facing brand in the world, knocking competitor Google from the number one spot.