Search results for "event marketing"

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Unilever's Keith Weed to put price on trust for tech giants
Feb 11, 2018
Alex Brownsell

Unilever's Keith Weed to put price on trust for tech giants

One year on from Marc Pritchard’s seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".

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Cannes Lions shortens festival, announces 'simplified' awards structure
Nov 13, 2017
Alex Brownsell

Cannes Lions shortens festival, announces 'simplified' awards structure

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

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Publicis picks Microsoft to build AI platform Marcel
Jan 29, 2018
Alex Brownsell

Publicis picks Microsoft to build AI platform Marcel

The tool, which it promises will connect its 80,000 global employees, will be unveiled at the group’s Viva Technology event in Paris in May.

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Daimler appoints Publicis for global Mercedes-Benz brief
Feb 13, 2018
Alex Brownsell

Daimler appoints Publicis for global Mercedes-Benz brief

US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.

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Business Superbrands: Microsoft topples Google to become the leading business brand
Feb 24, 2010
Alex Brownsell

Business Superbrands: Microsoft topples Google to become the leading business brand

GLOBAL - Microsoft has been voted the leading business-facing brand in the world, knocking competitor Google from the number one spot.

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