Search results for "event marketing"

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Event Marketing Awards 2019
Oct 18, 2018

Event Marketing Awards 2019

Now in their 3rd year, the Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Event Marketing Awards
Mar 19, 2018

Event Marketing Awards

CEI and Campaign are delighted to announce the 2018 Event Marketing Awards are now open for entries. These awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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The world's biggest retail events, ranked and rated
Jun 25, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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CES: What industry leaders took away from the 2019 event
Jan 15, 2019
Lindsay Stein

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

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No more snooze button for influencer marketing
Aug 15, 2019
Kosuke Sogo

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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How a responsible marketer measures the unmeasurable
Jul 30, 2019
Matthew Miller

How a responsible marketer measures the unmeasurable

Attributing business outcomes to your marketing strategies is even harder when your organisation doesn't actually sell anything. Nicki Kenyon of Visit Victoria explains how she approaches this conundrum.

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How 5G will affect marketing communications
Jul 10, 2019
Steve Yi

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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Email “still an alpha channel” for marketing
Jun 19, 2019
Faaez Samadi

Email “still an alpha channel” for marketing

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

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DAN acquires Happy Marketer
Feb 21, 2019
Faaez Samadi

DAN acquires Happy Marketer

Digital agency will be rolled into Merkle.

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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The questions Amazon doesn't want marketers to ask
Jul 8, 2019
Jessica Peltz-Zatulove

The questions Amazon doesn't want marketers to ask

"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."

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Marketing’s new innovation lab: China’s Greater Bay Area
Apr 18, 2019
Sunshine Farzan

Marketing’s new innovation lab: China’s Greater Bay Area

The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.

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Marketers still slow to improve CX
Apr 17, 2019
Staff Reporters

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

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Adara: Industry needs to ‘catch up’ to personalised marketing
Jul 3, 2019
Jessica Goodfellow

Adara: Industry needs to ‘catch up’ to personalised marketing

Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara

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Marketing now the foundation of CX: Salesforce
Mar 19, 2019
Staff Reporters

Marketing now the foundation of CX: Salesforce

TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.

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Pinduoduo latest Chinese site added to US ‘notorious market’ list
Apr 26, 2019
Jessica Goodfellow

Pinduoduo latest Chinese site added to US ‘notorious market’ list

Pinduoduo is one of three Chinese ecommerce sites to feature on the list of 'notorious markets'

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How Saleswhale is using AI to bridge the marketing-sales gap
May 15, 2019
Faaez Samadi

How Saleswhale is using AI to bridge the marketing-sales gap

The Singapore startup is employing innovative new technology to solve a longstanding problem.

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OK Google, how is voice search changing marketing?
May 29, 2019
Luke Janich

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

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Meet the industry's $1.3 billion problem: Fake influencer marketing
Jul 25, 2019
Lindsay Stein

Meet the industry's $1.3 billion problem: Fake influencer marketing

15% of all influencer ad dollars are spent on fake followers, study finds.

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Twitter taps tech veteran Gap Kim as global business marketing leader
Jul 23, 2019
Lindsay Stein

Twitter taps tech veteran Gap Kim as global business marketing leader

Kim has worked at the likes of Facebook, WhatsApp and Google.

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