Search results for "event marketing"

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The world's biggest retail events, ranked and rated
Jun 24, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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The evolution of chatbots in marketing
Oct 21, 2019
Suchetana Mukhopadhyay

The evolution of chatbots in marketing

Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.

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Marketing in mobile-native Myanmar
Oct 7, 2019
Matthew Miller

Marketing in mobile-native Myanmar

A young and optimistic populace is happy to interact with brands in a market that remains full of promise.

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Like it or not, influencer marketing is changing
Nov 6, 2019
Barney Farmer

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

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CES: What industry leaders took away from the 2019 event
Jan 14, 2019
Lindsay Stein

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

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Why marketers need to understand emotions this holiday season
Nov 13, 2019
Justin De Graaf

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

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Chinese brands waking up to the power of sports marketing
Jun 25, 2019
Surekha Ragavan

Chinese brands waking up to the power of sports marketing

To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.

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Marketing Macau's mega-hotels
Apr 22, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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No more snooze button for influencer marketing
Aug 14, 2019
Kosuke Sogo

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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More marketers see value in brand experience centres
Sep 10, 2019
Surekha Ragavan

More marketers see value in brand experience centres

Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.

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Samsung launching narcissism into space is everything wrong with marketing today
Oct 28, 2019
Jules Ehrhardt

Samsung launching narcissism into space is everything wrong with marketing today

It is excruciating to imagine what good could have been done with the same team and resources.

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How a responsible marketer measures the unmeasurable
Jul 29, 2019
Matthew Miller

How a responsible marketer measures the unmeasurable

Attributing business outcomes to your marketing strategies is even harder when your organisation doesn't actually sell anything. Nicki Kenyon of Visit Victoria explains how she approaches this conundrum.

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Singapore the Silicon Valley of marketing: Accenture
Jul 1, 2019
Staff Reporters

Singapore the Silicon Valley of marketing: Accenture

New study interviewing business leaders highlights Singapore as the global marketing hub of the future.

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How 5G will affect marketing communications
Jul 9, 2019
Steve Yi

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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'Dynamic creative': best tactics for performance marketing
Sep 5, 2019
Sven Lubek

'Dynamic creative': best tactics for performance marketing

Tips to up your game and successfully execute using DCO.

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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 22, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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In-video search: A new opportunity for influencer marketing on Douyin?
Nov 5, 2019
Jessica Rapp

In-video search: A new opportunity for influencer marketing on Douyin?

New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.

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Over-50s spend most of the money, and they hate your marketing
Oct 27, 2019
Staff Reporters

Over-50s spend most of the money, and they hate your marketing

Marketers have a very costly blindspot when it comes to consumers over 50, according to a report from WPP AUNZ.

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Traditional marketing no longer works in China
Apr 7, 2019
Daniel Langer

Traditional marketing no longer works in China

Here’s what does.

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The finance and marketing therapy session
Mar 20, 2019
Robert Sawatzky

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

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