Search results for "event marketing"

Articles: 446 Results Filter results»
Order By: Relevant | Latest
Premium
The big squeeze: Events in the age of procurement
Feb 27, 2018
Megan Gell

The big squeeze: Events in the age of procurement

How can event professionals best navigate the new purchasing environment?

Premium
The 7 mobile marketing moments
Aug 20, 2018
Arthur Policarpio

The 7 mobile marketing moments

With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.

Premium
Zozo and the new world of apparel marketing
Sep 10, 2018
David Blecken

Zozo and the new world of apparel marketing

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

Premium
Key do's and don'ts of content marketing
Nov 6, 2018
Nicholas Pan

Key do's and don'ts of content marketing

IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.

Premium
What's on a restaurant's marketing menu?
Jul 16, 2018
Robert Sawatzky

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

Premium
The Asia-Pacific Power List: The region's most influential brand marketers
Dec 10, 2018
Robert Sawatzky

The Asia-Pacific Power List: The region's most influential brand marketers

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

Premium
Is a marketing degree really necessary?
Aug 6, 2018
David Blecken

Is a marketing degree really necessary?

Opinions are divided about the validity of modern marketing degrees. We explore what differentiates some of Asia's top courses and ask to what extent they help—or hinder—future industry professionals.

Premium
Automotive marketing in China: Time for a re-think
Sep 18, 2018
Sameer Singh

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

Premium
How to un-break performance marketing
Aug 12, 2018
Vivek Misra

How to un-break performance marketing

It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.

Premium
Marketing-sales misalignment equals massive waste: LinkedIn
Aug 15, 2018
Babar Khan Javed

Marketing-sales misalignment equals massive waste: LinkedIn

Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.

Premium
Ipsos heralds Asia's 'affluencers' as a marketer's dream
Oct 29, 2018
Olivia Parker

Ipsos heralds Asia's 'affluencers' as a marketer's dream

Ipsos releases its annual survey detailing the changing habits of Asia's most affluent consumers — and highlighting a new breed of high-spending opinion leaders

Premium
Esports’ market-ready platforms offer new arena
Oct 11, 2018
Rick Boost

Esports’ market-ready platforms offer new arena

A brief glance at the current state of play reveals the folly of holding out on esports.

Premium
Marketing Mother’s Day gifts
May 9, 2018
Zachary King

Marketing Mother’s Day gifts

This Sunday, it's all about her. So a customer-centric approach is key.

Premium
3 questions marketers need to ask about data quality
Dec 19, 2018
Evgeny Popov

3 questions marketers need to ask about data quality

Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.

Premium
The top challenges facing digital marketers
Apr 1, 2018
Robert Sawatzky

The top challenges facing digital marketers

APAC brand marketers shared their top challenges at a roundtable sponsored by Essence, co-moderated by Campaign's Faaez Samadi.

Premium
The most successful agency-marketer partnerships drive category-beating growth
Jun 27, 2018
Richard Bleasdale

The most successful agency-marketer partnerships drive category-beating growth

Marketers and agencies that focus on partnership deliver growth that is consistently better than the norm.

Premium
Please Help Me Market My SME: Episode One
Nov 22, 2018
Matthew Miller, Rick Boost

Please Help Me Market My SME: Episode One

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

Premium
How Snapcart is disrupting traditional CPG market research
Jul 5, 2018
Babar Khan Javed

How Snapcart is disrupting traditional CPG market research

After waiting 17 years for the retail tech industry to create a real-time data solution, a former P&G market-research director took matters into her own hands.

Premium
'If you're not on Facebook, you're toast': marketing mantras for SMEs
Jul 2, 2018
Olivia Parker

'If you're not on Facebook, you're toast': marketing mantras for SMEs

Asia's SME marketers face a plethora of challenges: huge competition, diverse platforms and multiple languages, to name a few. We learn how they succeed in advertising themselves to get heard above the clamour.

Premium
Marketers no longer lost in neural machine translation
Jul 4, 2018
Matthew Keegan

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

Filter results

Date

Article Type

Site Category

Author