How can event professionals best navigate the new purchasing environment?
With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.
The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.
IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.
Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
Opinions are divided about the validity of modern marketing degrees. We explore what differentiates some of Asia's top courses and ask to what extent they help—or hinder—future industry professionals.
A new approach is required as the effectiveness of touchpoints in the auto category declines.
It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.
Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.
Ipsos releases its annual survey detailing the changing habits of Asia's most affluent consumers — and highlighting a new breed of high-spending opinion leaders
A brief glance at the current state of play reveals the folly of holding out on esports.
This Sunday, it's all about her. So a customer-centric approach is key.
Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.
APAC brand marketers shared their top challenges at a roundtable sponsored by Essence, co-moderated by Campaign's Faaez Samadi.
Marketers and agencies that focus on partnership deliver growth that is consistently better than the norm.
A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.
After waiting 17 years for the retail tech industry to create a real-time data solution, a former P&G market-research director took matters into her own hands.
Asia's SME marketers face a plethora of challenges: huge competition, diverse platforms and multiple languages, to name a few. We learn how they succeed in advertising themselves to get heard above the clamour.
With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.