Search results for "event marketing"

Articles: 260 Results Filter results»
Order By: Relevant | Latest
Premium
Millennial marketing means omnipresence: MTV
Apr 9, 2014
Jason Wincuinas

Millennial marketing means omnipresence: MTV

SINGAPORE - Kerry Taylor, the senior VP and international head for MTV youth and music at Viacom International Media Networks, and Philip O'Ferrall, global head of digital media at MTV’s parent Viacom, give tips for reaching Asia’s growing youth audience and tapping into its surging buying power in an exclusive interview.

Premium
Social media: Marketing to the selfie generation
Sep 4, 2014
Emily Tan

Social media: Marketing to the selfie generation

Self-taken-photos have evolved into a language of self-expression that both explains and defines the Millennial consumer.

Premium
Winning strategies in healthcare marketing
Jun 4, 2014
Jason Wincuinas

Winning strategies in healthcare marketing

HONG KONG - Ahead of the Lions Health festival, a jury member offers exclusive insight into effective and award-winning healthcare communications.

Premium
Content marketing to define 2014
Feb 25, 2014
Staff Reporters

Content marketing to define 2014

MARKETERS FORUM: As mobile finally becomes ubiquitous and technology platforms for native advertising, programmatic buying and online videos mature, the message matters more than ever.

Premium
Creative constraint: The future of content marketing
Nov 5, 2014
Nicola Kemp

Creative constraint: The future of content marketing

The constraints of social media can be used to trigger inspiration for creative ideas

Premium
Game on: The rise and rise of sports marketing in Asia-Pacific
Jul 28, 2014
Paul Fisher

Game on: The rise and rise of sports marketing in Asia-Pacific

SECTOR REPORT: With a large fan base and a diverse range of major sporting events taking place each year, the sports sector is a substantial and growing segment in Asia Pacific.

Premium
Content marketing: Plan and measure for effectiveness
Aug 5, 2014
Staff Reporters

Content marketing: Plan and measure for effectiveness

MEDIA DEBATE: Content marketing is the buzzword of the moment. We asked experts to share what distinguishes an effective and sustainable strategy from a flash in the pan moment.

Premium
Managing data-driven marketing expectations
Jun 22, 2014
Joni Ngai

Managing data-driven marketing expectations

In Singapore, marketing technologist are on the rise as these professionals look towards a more consumer-centric strategy to improve point of sale and transactions. To alleviate the big headaches associated with digital disruption, marketers need to focus on delivering the business value of big data, not the volume of it.

Premium
Inside Infiniti’s Formula 1 marketing machine
Apr 24, 2014
Matthew Miller

Inside Infiniti’s Formula 1 marketing machine

How the luxury carmaker built a unique relationship with the reigning F1 champion, and how the man in charge of driving that partnership steers it toward the company’s ultimate goals.

Premium
Crowdfunding's potential as a marketing tool
Mar 25, 2014
Staff Reporters

Crowdfunding's potential as a marketing tool

MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?

Premium
‘Immersive experience’: A conversation marketers need to have
Nov 23, 2014
Adrian Peter Tse

‘Immersive experience’: A conversation marketers need to have

ASIA-PACIFIC - From broadcast augmented reality to live human-controlled avatars, technology has reached the point where immersive experience is no longer tacky. But according to Alex Poulson, founding partner of INDE, it’s the end of the ‘gimmick era’ that makes future use of the technology most exciting.

Premium
Digital marketing for a more personal brand
Sep 10, 2014
Jenny Chan 陳詠欣

Digital marketing for a more personal brand

ASIA's TOP 1000 BRANDS: Simon Pestridge, VP of marketing for Nike Greater China, talks about reaching the country’s ambitious consumers. In this Q&A, he also discusses the company’s ambitious plans with a digital-first objective.

Premium
Q&A: Dip into Darwinism to move markets
Jul 24, 2014
Matthew Miller

Q&A: Dip into Darwinism to move markets

SINGAPORE - The principle of 'survival of the fittest' can help companies quickly home in on product concepts and messages that are destined for market success. So claims Affinnova, which employs evolutionary algorithms to assist a client list that includes a who's-who of top FMCG companies. Campaign Asia-Pacific spoke with Johan Vrancken, the company's senior vice president, Asia Pacific.

Premium
Marketing automation: Taking the grind out of work
Aug 14, 2014
Emily Tan

Marketing automation: Taking the grind out of work

Media agencies have invested heavily in freeing up resources away from mundane tasks. Emily Tan looks at how two in particular are putting that newly found energy to use.

Premium
How search marketing for Scoot differs from SIA: Performics
Apr 27, 2014
Emily Tan

How search marketing for Scoot differs from SIA: Performics

SINGAPORE - Performics' recent win of Scoot’s regional search-engine-marketing and optimisation account places the low-cost-carrier airline’s account in the same team as its parent company, Singapore Airlines.

Premium
Q&A: Philip Kotler on marketing myopia and 'one-P' CMOs
Mar 5, 2014
Jenny Chan 陳詠欣

Q&A: Philip Kotler on marketing myopia and 'one-P' CMOs

BEIJING - Philip Kotler, considered 'the father of modern marketing', reminds Campaign Asia-Pacific about the basics of the 4Ps.

Premium
Women and whisky: Diageo's gender-neutral marketing formula
Apr 22, 2014
Staff Reporters

Women and whisky: Diageo's gender-neutral marketing formula

SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less gender-focused. Mark Sandys, category director for whisky and reserve at Diageo, talks about the female growth market in Asia-Pacific.

Premium
Marketers forum: Brands enable consumers to live green
May 18, 2014
Staff Reporters

Marketers forum: Brands enable consumers to live green

Corporate responsibility is about much more than an annual donation. We ask Asia-Pacific’s marketers about the importance of using their reach to help consumers live sustainably.

Premium
Build advocacy, not fear when marketing to women
Apr 14, 2014
Emily Tan

Build advocacy, not fear when marketing to women

In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.

Premium
20 women to watch in Asia-Pacific marketing
Apr 6, 2014

20 women to watch in Asia-Pacific marketing

Campaign Asia-Pacific presents (in no particular order) 20 exceptional female professionals who are taking the marketing industry forward and are destined to achieve much more. Please see the captions for details on each woman's achievements. (We will be adding five of the 20 selected professionals to this gallery each day over the next few days; subscribers can already see the entire feature in the April print issue or emagazine.)

Filter results

Date

Article Type

Site Category