SINGAPORE - Kerry Taylor, the senior VP and international head for MTV youth and music at Viacom International Media Networks, and Philip O'Ferrall, global head of digital media at MTV’s parent Viacom, give tips for reaching Asia’s growing youth audience and tapping into its surging buying power in an exclusive interview.
Self-taken-photos have evolved into a language of self-expression that both explains and defines the Millennial consumer.
HONG KONG - Ahead of the Lions Health festival, a jury member offers exclusive insight into effective and award-winning healthcare communications.
MARKETERS FORUM: As mobile finally becomes ubiquitous and technology platforms for native advertising, programmatic buying and online videos mature, the message matters more than ever.
The constraints of social media can be used to trigger inspiration for creative ideas
SECTOR REPORT: With a large fan base and a diverse range of major sporting events taking place each year, the sports sector is a substantial and growing segment in Asia Pacific.
MEDIA DEBATE: Content marketing is the buzzword of the moment. We asked experts to share what distinguishes an effective and sustainable strategy from a flash in the pan moment.
In Singapore, marketing technologist are on the rise as these professionals look towards a more consumer-centric strategy to improve point of sale and transactions. To alleviate the big headaches associated with digital disruption, marketers need to focus on delivering the business value of big data, not the volume of it.
How the luxury carmaker built a unique relationship with the reigning F1 champion, and how the man in charge of driving that partnership steers it toward the company’s ultimate goals.
MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?
ASIA-PACIFIC - From broadcast augmented reality to live human-controlled avatars, technology has reached the point where immersive experience is no longer tacky. But according to Alex Poulson, founding partner of INDE, it’s the end of the ‘gimmick era’ that makes future use of the technology most exciting.
ASIA's TOP 1000 BRANDS: Simon Pestridge, VP of marketing for Nike Greater China, talks about reaching the country’s ambitious consumers. In this Q&A, he also discusses the company’s ambitious plans with a digital-first objective.
SINGAPORE - The principle of 'survival of the fittest' can help companies quickly home in on product concepts and messages that are destined for market success. So claims Affinnova, which employs evolutionary algorithms to assist a client list that includes a who's-who of top FMCG companies. Campaign Asia-Pacific spoke with Johan Vrancken, the company's senior vice president, Asia Pacific.
Media agencies have invested heavily in freeing up resources away from mundane tasks. Emily Tan looks at how two in particular are putting that newly found energy to use.
SINGAPORE - Performics' recent win of Scoot’s regional search-engine-marketing and optimisation account places the low-cost-carrier airline’s account in the same team as its parent company, Singapore Airlines.
BEIJING - Philip Kotler, considered 'the father of modern marketing', reminds Campaign Asia-Pacific about the basics of the 4Ps.
SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less gender-focused. Mark Sandys, category director for whisky and reserve at Diageo, talks about the female growth market in Asia-Pacific.
Corporate responsibility is about much more than an annual donation. We ask Asia-Pacific’s marketers about the importance of using their reach to help consumers live sustainably.
In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.
Campaign Asia-Pacific presents (in no particular order) 20 exceptional female professionals who are taking the marketing industry forward and are destined to achieve much more. Please see the captions for details on each woman's achievements. (We will be adding five of the 20 selected professionals to this gallery each day over the next few days; subscribers can already see the entire feature in the April print issue or emagazine.)