Search results for "event marketing"

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Live-event video an attractive but untapped brand platform in Asia
Mar 17, 2013
Sophie Chen

Live-event video an attractive but untapped brand platform in Asia

ASIA-PACIFIC - Growing online video viewership is driving advertisers in the US and Europe to spend more ad dollars on streaming video content, but in Asia-Pacific the medium is seen as promising but not yet fully developed.

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DHL marketer at your service
Jun 25, 2013
Emily Tan

DHL marketer at your service

THE FACE BEHIND THE BRAND: Yung Chiun Ooi relishes the intellectual challenges of marketing a B2B logistics firm.

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CES: Where technology meets marketing
Feb 5, 2013
Emily Tan

CES: Where technology meets marketing

The annual Consumer Electronics Show offers valuable insight into consumer lifestyles and how brands can put technology to work.

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Real-time marketing: Real advice and real examples
Jun 5, 2013
Sophie Chen

Real-time marketing: Real advice and real examples

SINGAPORE - Real-time marketing is still a relatively new concept, especially in Asia, but marketers here are beginning to figure out what real-time marketing is and how to make it work.

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New-breed market research: Fast, focused and always on
May 12, 2013
Matthew Carlton

New-breed market research: Fast, focused and always on

Brands are now turning to quicker and simpler digital media research methods to gain rapid and continuous insight.

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Sports-marketing opportunities growing at grassroots level: GMR’s Lisa Johnson
Mar 25, 2013
Sophie Chen

Sports-marketing opportunities growing at grassroots level: GMR’s Lisa Johnson

Lisa Johnson, Asia director of GMR Marketing, talks about how sports marketing is evolving in Asia and where smart brands should be looking to invest.

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Marketing in China's lower-tiers: A visit to Heilongjiang
Dec 19, 2013
Jenny Chan 陳詠欣

Marketing in China's lower-tiers: A visit to Heilongjiang

HARBIN & QIQIHAR - For our last China-related story of 2013, let us transport you to Heilongjiang (黑龙江), aptly known for its ice festivals and cold winter months. Lower-tier cities in this province are one of the mainland's many battlegrounds for local brands determined to protect their home turf against multinational brands whose market-shares are stagnating in upper-tier cities.

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Data and analytics are integral to marketing strategy: Sparkline
Nov 25, 2013
Sophie Chen

Data and analytics are integral to marketing strategy: Sparkline

SINGAPORE – Sparkline, a web and mobile data analytics start-up, recently launched in Singapore. Managing partner and co-founder Aleetza Senn spoke to Campaign Asia-Pacific about the company’s approach, the data challenges businesses face and sector opportunities in Singapore.

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CASE STUDY: How Lenovo gained traction with marathon-marketing in China
May 5, 2013
Jenny Chan 陳詠欣

CASE STUDY: How Lenovo gained traction with marathon-marketing in China

MAINLAND CHINA - Lenovo has tried to expand the user base of its smartphones with the help of sports marketing, specifically in marathons.

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China in transition: Marketers swing towards mobile
Sep 8, 2013
Jenny Chan 陳詠欣

China in transition: Marketers swing towards mobile

While there are still barriers to mobile marketing in China, brands are at last realising the potential payoffs are too big to ignore.

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Lenovo's Ajay Kaul on emerging trends in global marketing: FAME 2013
May 7, 2013
Emily Tan

Lenovo's Ajay Kaul on emerging trends in global marketing: FAME 2013

SHANGHAI - The power of the collective is changing the marketing landscape—and the role of the CMO—as people embrace their relevance and become part and parcel of campaigns, Lenovo's Ajay Kaul told delegates at the Festival of Asian Marketing Effectiveness this morning.

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Experimentation critical to good marketing: Diageo's Venky Balakrishnan
Jul 30, 2013
David Blecken

Experimentation critical to good marketing: Diageo's Venky Balakrishnan

GLOBAL - Marketers need to work more closely with technology companies and be prepared to take a test-and-learn approach to everything they do, according to Venky Balakrishnan, Diageo's global vice-president for marketing innovation.

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HKgolden.com: The online medium Hong Kong marketers can't ignore
May 27, 2013
Benjamin Li

HKgolden.com: The online medium Hong Kong marketers can't ignore

HONG KONG - HKgolden.com, a popular online forum whose members are known for their radical views, plays an increasingly important role in Hong Kong as a place where potential buyers congregate to share their true, uncensored views on products and brands.

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From buzz to bling: Getting money out of social-media marketing
Mar 27, 2013
Jenny Chan 陳詠欣

From buzz to bling: Getting money out of social-media marketing

HONG KONG - Using social media to identify business opportunities and integrate collective intelligence into the best solutions for engagement, communication and sales was the topic at a conference held by the Hong Kong Association of Interactive Marketing (HKAIM) and Hong Kong Social Media Consortium earlier this week.

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Employer branding: Market the company, not just the products
Mar 7, 2013
Racheal Lee

Employer branding: Market the company, not just the products

SINGAPORE - As social-media heightens awareness of factors like how a company treats its employees, companies are recognizing the impact their reputation as an employer can have on the bottom line.

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Marketers awaken to potential of targetting 'silver-dollar' consumers
Mar 10, 2013
Benjamin Li

Marketers awaken to potential of targetting 'silver-dollar' consumers

HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.

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Disconnect between CMOs and CIOs in Asia-Pacific threatens marketing effectiveness: Accenture
Aug 28, 2013
Sophie Chen

Disconnect between CMOs and CIOs in Asia-Pacific threatens marketing effectiveness: Accenture

SINGAPORE - Fewer than 10 per cent of top marketing and IT executives believe collaboration between their corporate functions is sufficient, according to a study by Accenture.

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Brand-building series: Why marketers need to go on safari
Sep 24, 2013
Hugo Saavedra

Brand-building series: Why marketers need to go on safari

In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, reflects on the reasons for and benefits of taking a consumer safari.

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Inside Weber Shandwick’s new content marketing arm, Mediaco
Oct 1, 2013
Emily Tan

Inside Weber Shandwick’s new content marketing arm, Mediaco

HONG KONG – Walking into the section of Weber Shandwick Hong Kong office occupied by its new content marketing offering Mediaco is not unlike walking into a digital design lab.

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Mobile marketing at a snail's pace in China despite ample opportunities
Aug 6, 2013
Jenny Chan 陳詠欣

Mobile marketing at a snail's pace in China despite ample opportunities

BEIJING - As the 'great migration' from traditional PC usage to mobile devices intensifies in China, marketers have every incentive to tap into an extensive rural and urban customer base. So why are they so slow to the game?