ASIA-PACIFIC - Growing online video viewership is driving advertisers in the US and Europe to spend more ad dollars on streaming video content, but in Asia-Pacific the medium is seen as promising but not yet fully developed.
THE FACE BEHIND THE BRAND: Yung Chiun Ooi relishes the intellectual challenges of marketing a B2B logistics firm.
The annual Consumer Electronics Show offers valuable insight into consumer lifestyles and how brands can put technology to work.
SINGAPORE - Real-time marketing is still a relatively new concept, especially in Asia, but marketers here are beginning to figure out what real-time marketing is and how to make it work.
Brands are now turning to quicker and simpler digital media research methods to gain rapid and continuous insight.
Lisa Johnson, Asia director of GMR Marketing, talks about how sports marketing is evolving in Asia and where smart brands should be looking to invest.
HARBIN & QIQIHAR - For our last China-related story of 2013, let us transport you to Heilongjiang (黑龙江), aptly known for its ice festivals and cold winter months. Lower-tier cities in this province are one of the mainland's many battlegrounds for local brands determined to protect their home turf against multinational brands whose market-shares are stagnating in upper-tier cities.
SINGAPORE – Sparkline, a web and mobile data analytics start-up, recently launched in Singapore. Managing partner and co-founder Aleetza Senn spoke to Campaign Asia-Pacific about the company’s approach, the data challenges businesses face and sector opportunities in Singapore.
MAINLAND CHINA - Lenovo has tried to expand the user base of its smartphones with the help of sports marketing, specifically in marathons.
While there are still barriers to mobile marketing in China, brands are at last realising the potential payoffs are too big to ignore.
SHANGHAI - The power of the collective is changing the marketing landscape—and the role of the CMO—as people embrace their relevance and become part and parcel of campaigns, Lenovo's Ajay Kaul told delegates at the Festival of Asian Marketing Effectiveness this morning.
GLOBAL - Marketers need to work more closely with technology companies and be prepared to take a test-and-learn approach to everything they do, according to Venky Balakrishnan, Diageo's global vice-president for marketing innovation.
HONG KONG - HKgolden.com, a popular online forum whose members are known for their radical views, plays an increasingly important role in Hong Kong as a place where potential buyers congregate to share their true, uncensored views on products and brands.
HONG KONG - Using social media to identify business opportunities and integrate collective intelligence into the best solutions for engagement, communication and sales was the topic at a conference held by the Hong Kong Association of Interactive Marketing (HKAIM) and Hong Kong Social Media Consortium earlier this week.
SINGAPORE - As social-media heightens awareness of factors like how a company treats its employees, companies are recognizing the impact their reputation as an employer can have on the bottom line.
HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.
SINGAPORE - Fewer than 10 per cent of top marketing and IT executives believe collaboration between their corporate functions is sufficient, according to a study by Accenture.
In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, reflects on the reasons for and benefits of taking a consumer safari.
HONG KONG – Walking into the section of Weber Shandwick Hong Kong office occupied by its new content marketing offering Mediaco is not unlike walking into a digital design lab.
BEIJING - As the 'great migration' from traditional PC usage to mobile devices intensifies in China, marketers have every incentive to tap into an extensive rural and urban customer base. So why are they so slow to the game?